Total Profit Of Textile Enterprises Above Designated Size Increased By 14.4% In The First Eight Months, And The Textile And Clothing Industry Sought Innovation And Change

Data source: Ministry of Industry and Information Technology, etc. Drawing: Zhang Fangman

In recent years, China's textile and clothing industry has focused on deepening transformation and upgrading, constantly strengthening technological transformation, enriching innovation scenes, and emerging new national trends, new Chinese style and other consumption highlights. From January to August, the industrial added value of textile enterprises above designated size increased by 4.5% year on year; The operating revenue was 3128.46 billion yuan, up 4.5% year on year; The total profit was 100.62 billion yuan, up 14.4% year on year. The industrial production recovered steadily, and the economic benefits continued to improve.

　　 R&D end, develop new fabrics and materials.

In the ultra fiber R&D center of Zhejiang Meisheng New Materials Co., Ltd., the staff used scanning electron microscope, sun aging test box and other equipment to test a new material product. "This is our developed super fiber suede like product, which not only has the appearance and texture comparable to real leather, but also has higher sun fastness, abrasion resistance, moisture and heat resistance and other properties." Qian Neng, the general manager of the company, said that the company started from traditional clothing fabrics such as suede, cut into the new track of super fiber suede like leather, gradually broke the foreign monopoly, and opened up new markets. Now, hundreds of new material products have been developed, It is widely used in new fields such as automobiles and luggage, with R&D investment intensity exceeding 5% in recent three years.

Sun Ruizhe, president of the China Textile Industry Federation, introduced that from biological manufacturing, nano manufacturing, laser manufacturing, to graphene materials, bio based materials, 3D printing materials, traditional and emerging fields are blending, and the textile and clothing industry is accelerating its integration with cutting-edge technology and future industries. A large number of enterprises promote industrial innovation with scientific and technological innovation, explore new technologies, compete for new tracks, and launch a series of new products such as smart clothing, functional clothing, and new materials for industry.

　　 On the manufacturing side, accelerate digitization and intellectualization.

Entering Weiqiao Pioneer Group's extra wide width printing and dyeing company located in Binzhou, Shandong Province, the desizing, boiling and bleaching machine and printing machine run at high speed. After pretreatment, dyeing, printing, finishing and other processes, rolls of high-end home textile fabrics are printed and dyed with various colors and patterns. "The intelligent factory reconstructed last year is equipped with online monitoring and feedback control system for process parameters, automatic control system for overfeeding of setting machine, image intelligent cloth inspection system, etc., which can realize the digital management of the whole process of printing and dyeing. The production, consumption, storage and other data are clear at a glance. Compared with that before reconstruction, the production efficiency is increased by 38%, the energy consumption is reduced by 40%, and the water consumption is saved by 20%." Liu Wenhui, chief production engineer of the company, said.

"In recent years, various departments around the country have strongly supported the digital transformation of textile and clothing enterprises, and the level of industry digitalization has rapidly improved." Xia Lingmin, Secretary General of the China Textile Industry Federation, said that in the cotton textile, chemical fiber, knitting, printing and dyeing, clothing and other sub industries, great breakthroughs have been made in intelligent development, and a number of textile intelligent manufacturing pilot demonstration enterprises and industrial clusters have been cultivated.

　　 On the consumer side, cultivate new brands and channels.

Nanjing, Jiangsu, is a bustling Deji Plaza business district. Meiya brand stores are crowded, and more than 300 high-end suits, shirts, jackets and other clothes are arranged in order. "We provide customized services, making clothes more suitable and materials more exquisite," said Sun Lei, the store manager. At the same time, a 4-hour live broadcast at the Yagor Fashion Experience Hall in Ningbo, Zhejiang and Nanchang, Jiangxi can sell more than 400 pieces of clothing. In recent years, Youngor has closely followed the needs of consumers and expanded five sub brands, including Mayer. The online and offline multi-channel sales model has gradually taken shape.

According to the data of the National Bureau of Statistics, from January to September, the retail sales of clothing, shoes and hats, and knitwear and textiles by units above the designated size increased by 0.2% year on year. New e-commerce formats and models such as live streaming with goods and instant retail led to a steady release of online textile and clothing consumption. Over the same period, the retail sales of online clothing products nationwide increased by 4.1% year on year.

"Among the 2024 Top 500 Chinese Brand Values released by the International Brand Value Evaluation and Consulting Agency, 15 are clothing brands." Sun Ruizhe believes that China's textile and clothing industry has entered the opportunity period of brand building, with specialized new enterprises and designers in the textile and clothing industry growing rapidly, emerging brands and sub categories continue to emerge, and cross-border e-commerce and platform economy are accelerating to empower, It is high time to promote the creation of more world-class brands.

Source: People's Daily (October 25, 2024, version 03)