Shaanxi Held Brand E-Commerce Promotion Training Activity In Textile And Clothing Industry

Recently, the textile and clothing industry brand e-commerce promotion training activity of "brand empowerment, power increase, digital help to stabilize growth", sponsored by the Provincial Department of Industry and Information Technology, Xianyang Municipal Bureau of Industry and Information Technology, and co organized by Shaanxi Textile Industry Association, was held in Xianyang. More than 60 people, including enterprise representatives and brand marketing and operation practitioners from the textile and clothing industry of the province, participated in the training activities.

In the training activities, Shaanxi Shaanpin Haowu Supply Chain Management Co., Ltd. signed strategic cooperation agreements with Shaanxi Xianyang Dukepu Garment Co., Ltd., Xianyang Ya'er'ai Garment Co., Ltd., and Xianyang Suhe Folk Handicraft Fine Arts Professional Cooperative. At the same time, based on the digital platform of "Shaanpin Haowu", it accelerated the promotion of product brand marketing, supply chain optimization The in-depth cooperation in market channel expansion and other fields helps to improve the market coverage of brand products, speed up online communication, and achieve the precise connection between production and consumption.

Bingling, a double certified lecturer of Taobao and Tiaoyin, was also invited to give lectures and practical demonstrations for the enterprise. The training covers brand digital marketing, e-commerce operation strategy, traffic acquisition, data analysis and other aspects to help practitioners establish systematic brand e-commerce operation thinking.

Bingling said that at present, the textile and clothing industry is facing huge market competition pressure. If you want to stand out in e-commerce platforms, you need to accurately grasp consumer demand through data analysis, develop personalized marketing strategies, and improve customer conversion rate and loyalty.

The relevant person in charge of the Provincial Department of Industry and Information Technology said that the purpose of this activity was to help enterprises build their brands and upgrade their digital transformation, improve their market competitiveness, and hope that students can fully learn from good experience and practices, improve their e-commerce business operation capabilities, and accelerate the exploration of e-commerce development paths with Shaanxi characteristics. (Reporter Su Yi)

(Source: Shaanxi Daily)