"I'Ll Pack This Snow Season!" The Changbai Mountain Gaofan Kids Ski Festival Is Waiting For You

"I'll pack it this snowy season!" Children's goose down clothing brand Govan KIDS and Naiva family "shouted" together. The heat of Changbai Mountain this year has increased compared with last year. Since November, tourists have arrived in Changbai Mountain, starting their ski trip.

At the Wanda Ski Resort at the foot of Changbai Mountain, Gao Fan KIDS and Naiva family jointly created DP joint punch in points. According to the internal staff of Govan KIDS, there will be plenty of gifts waiting for you when you participate in the punch in activities, and the punch in time of this activity will be from November 16 to January 3 next year.

Gaofan Kids and Naiva Family Joined Hands Again at Changbai Mountain Wanda Ski Resort

Govan KIDS is the leading brand of high-end children's goose down clothing in China. With the core concept of "protecting children's warmth", it has become the wind vane of children's fashion in winter with its excellent thermal performance, fashion design and exquisite workmanship.

And the domestic original and cute IP Naiwa family ("NEVER'S FAMILY "), which is based on the IP image created by the well-known domestic anchor" Li Jiaqi "based on his pet beagle Never and his family members, has started co branding cooperation with major first-class brands since the beginning of his debut. For a long time, the five beagle dogs of the Naiva family have been using their cute images and warm stories to convey positive emotional values to children and users.

Govan Kids Ski Festival clocking activities all have cute genes and are leaders of fashion trends. Two brands with the same interests hit it off!

It is reported that as early as October, Govan KIDS and Naiva family had started their "dream linkage", and even set off a trend of "black gold baby" at Shanghai International Fashion Week

The appearance of Govan KIDS&Naiva goose down clothes at the opening show of Shanghai International Fashion Week Children's Wear Week shocked the whole audience. Keiko, the anchor of Li Jiaqi's live studio, joined hands with the young model to walk on the show. In an interview with reporters, Keiko said: "The Naiwa family hopes to pass on the values of love and companionship through our stories and images, and bring happiness and warmth to every family. The reason why we chose to cooperate with Govan KIDS is that we believe that two brands with the same tonality, Govan KIDS and Neva family, will exert the potential energy of IP to the utmost. "

After the successful experience of this "co branded" show, the two sides decided to go further. Therefore, they set their eyes on Changbai Mountain, which is known as the "ski resort", and planned to spread the innocent and lovely moments of the children to the whole white mountain and black water with a grand feast of the ski festival.

　　 Gao Fan KIDS sent out an invitation: Come to Changbai Mountain and enjoy this winter together!

The collaboration between Govan KIDS and Naiva family is not only a carnival of ski festival, but also a great opportunity for family parent-child interaction.

During this activity, the Naiva family and Govan KIDS also provided tourists with a variety of carefully designed gifts. By taking photos at the exclusive clock in point in Wanda Resort and participating in various online activities prepared by Govan KIDS, you can get small Naiva bags and various carefully prepared Niva family neighborhoods.

Govan kids × During the promotion of "Small Nai Bag" in Changbai Mountain by Naiwa Family, Li Jiaqi showed this small Nai Bag in the live broadcast room. This small Nai Bag was carefully designed by Govan KIDS and Naiwa Family for the Changbai Mountain Ski Festival Design Made. This black bag, which is cooperated by Govan KIDS and Naiwa family, is not only cute and interesting in appearance, but also full of heart. It is reported that after purchasing the hotel package of Wanda Changbai Mountain in Li Jiaqi's live broadcast room, the first 6500 verified users can receive the limited small Nai bag of Changbai Mountain. The small Nai bag of the two sides also contains the Sitafu big white can, Sitafu cream, Wanda's coffee coupon, customized warm baby, and Naiwa's customized cartoon image snow clip. These carefully prepared surprises will undoubtedly make this ski festival full of childlike fun. Fans left messages in the live broadcast room: "Oh my god, this little Nai Bao is so cute. It's totally cute!"; "The long-awaited ski festival, with such a lovely gift, is perfect!"; "I can't wait to go to Changbai Mountain to experience the fun of skiing, and I can also get a limited number of satchels. I'm looking forward to it!". Due to the love of online fans for Xiaonai bags, Govan KIDS also launched an activity to collect Xiaonai bags individually by punching in and taking photos on his Xiaohongshu professional account.

　　 Gao Fan In terms of accommodation at the booth of the kids ski festival, among the Changbai Mountain Wanda Jinhua Suite Hotel, there are also theme suites cooperated by the Neva family and Govan KIDS. The lovely images of the Neva family and Govan kids can be seen everywhere in the hotel. The Neva dog wearing the exclusive black gold goose down jacket of Govan kids fills the hotel environment with a warm atmosphere, Even slippers and coasters in the theme room are the cooperative products of Govan Kids and Naiva family.

This winter, the collaboration of Govan KIDS and Naiwa family will ignite the enthusiasm of Changbai Mountain Ski Festival, so that every participant can leave unforgettable memories in the snow of Changbai Mountain.