Home >

Construct Haining High-End Fabric Industry Innovation Chain Ecosystem

2025/2/12 19:39:00 0

??? 日本語 Fran?ais English 中文

　　 The end of the year and the beginning of the year is an important moment to summarize the past and plan for the future. In order to show the wisdom and foresight of industry leaders, share their successful experience and profound reflection in 2024, and look forward to the strategic plan and grand blueprint of 2025, Textile and Clothing Weekly has set up a column of "Quality Leadership 2025 · Pioneer Talk", which provides valuable enlightenment and reference for the industry through in-depth interviews with leaders of leading enterprises, clusters, markets and brands, Promote industrial exchanges and cooperation and jointly develop new quality productivity.

　　 In the era of digital wave and consumption upgrading, Haining home textile industry is emerging in the market with its unique charm and strong strength. In the live broadcast of "Shuangdan Special Session", Bu Yancheng became the first ten million level live broadcast room in the category of Tiaoyin life service curtains with more than ten million GMV, and also drove more than 500 stores across the country to participate; The degradable yarn products developed by Maya Cloth Industry were put on the market, and were highly praised by the European and American markets because of their green environment, with a monthly order volume of 50000 meters... Every step of Haining Home Textile shows the vitality and potential of the industry. In order to deeply understand the transformation and upgrading of this traditional industry, we had in-depth exchanges with Cao Yaoqiang, chairman of Haining Home Textile Association, to explore the development code behind it.

Cao Yaoqiang, President of Haining Home Textile Association

　　 A variety of highlights, showing strong resilience and vitality

　　 In 2024, Haining home textile industry will show strong resilience and vitality in the complex and changing market environment. In the domestic market, consumers' pursuit of quality of life is constantly improving. Haining Home Textile, with its profound industrial heritage, rich product styles and exquisite workmanship, has the first market share in the country, up to 35%. Speaking of this achievement, Cao Yaoqiang said: "Over the years, Haining Home Textile has always adhered to the quality and accurately grasped the market demand, which is the key for us to maintain our leading position."

　　 In the international market, despite facing many challenges, Haining home textile enterprises did not shrink back, but actively investigated the demand of emerging markets, optimized the product structure, and increased the R&D and export of high-end products. The popularity and influence of Haining Home Textile have been greatly improved by participating in international famous exhibitions such as Frankfurt Home Textile Exhibition in Germany. Taking Xucun Town as an example, 155 home textile enterprises have achieved a gross industrial output value of 9.44 billion yuan above designated size, with a growth rate of 8.7%, fully demonstrating the competitiveness and development potential of Haining home textile in the international market.

　　 Technology empowerment is a strong driving force for the development of Haining home textiles. "The application of science and technology not only improves production efficiency, but also ensures the stability of product quality, providing a solid support for enterprise development", Cao Yaoqiang said that many enterprises in Haining actively introduce advanced textile technology and equipment, such as Ainuo introduced intelligent production system, front yarn production, fiber warp weaving, rear finishing The production details of each link such as finished product quality inspection can be seen, which greatly improves the degree of product standardization. Like the introduction of ten intelligent production lines by Cloth Ronghui, it can produce 5000 meters of finished curtains on an average day, saving about 1/3 of the time compared with the traditional production mode.

　　 The leading fashion trend is also a highlight of Haining Home Textile. The fabric innovation center cooperated by Haining China Home Textile City Co., Ltd. and Zhejiang University of Technology deeply integrates traditional Chinese aesthetics with modern design, and the Guochao series products launched by Haining China Home Textile City Co., Ltd. are favored by consumers. At the same time, it introduced the high-end designer incubation research center of the Academy of Fine Arts of Hangzhou Normal University, which injected a steady stream of original design power into the industry. Cao Yaoqiang stressed that "keeping up with international fashion trends and integrating traditional art elements is an important way for us to improve the added value of products and meet the personalized needs of consumers."

　　 The concept of green development is deeply rooted in the home textile industry. In August 2024, the degradable yarn products developed by Maya Cloth Industry, which are processed from reed fiber, plastic bottles, etc., have the advantages of green and environmental protection, and are highly praised in the European and American markets. In addition, Maya uses customized additives with zero fluoride content when coating and shaping fabrics, which improves the use effect and life of products and sets an example for green development of the industry. Cao Yaoqiang stressed: "From the perspective of long-term development, green development is no longer just a manifestation of social responsibility for enterprises, but also a key way for enterprises to build product differentiation advantages and enhance market competitiveness."

　　 In terms of brand building, the brand influence of Haining Home Textile has been significantly improved by holding various large-scale exhibition activities and participating in industry events, such as the 8th Textile Intangible Cultural Heritage Conference, Haining Home Textile Expo, Shanghai Home Textile Exhibition, Frankfurt Exhibition, etc., and the famous film "Good Fabric, Made in Xucun" has been highly recognized by the industry.

　　 Strategic layout and new journey

　　 Looking back to 2024, Haining home textile enterprises have made remarkable achievements in the market competition. Looking forward to 2025, Haining Home Textile Association has formulated clear strategic goals and development plans. In terms of overseas market expansion, actively layout emerging markets, adopt a full range of global promotion methods, and reduce dependence on traditional markets. Through in-depth understanding of the market demand of different countries and regions, targeted products are launched to further expand the share of Haining Home Textile in the international market. Cao Yaoqiang said: "We will further expand Haining Home Textile's share in the international market by deeply understanding the needs of the international market and launching targeted products."

　　 Under the current industry development background, accelerating digital transformation and adhering to green and sustainable development are the key strategies for textile enterprises to enhance their competitiveness. Cao Yaoqiang pointed out that in 2025, Haining home textile enterprises should continue to combine digital transformation with green sustainable development, and achieve win-win results in production efficiency and environmental benefits through the coordinated promotion of intelligent production systems and green processes.

　　 In addition, Haining Home Textile should also focus on original design and create an original design cluster platform; It is planned to introduce more than 20 original design studios, encourage enterprises to cooperate with the original design platform, integrate resources from all parties, and promote industrial innovation in R&D and design. By holding various design activities and events, we can stimulate the innovative vitality of designers, train more excellent design talents, and inject new creativity and power into the development of Haining home textile industry. Cao Yaoqiang said: "Original design is the key to improving the added value of products. We should stimulate the innovative vitality of designers and cultivate more excellent design talents by introducing design studios and holding design activities."

　　 Integrating scientific innovation and fashion, promoting new vitality of the cluster

　　 Consumption upgrading and market opportunities Under the trend of consumption upgrading, consumers have put forward higher requirements for the quality, design and function of home textile products, and high-end and personalized products have become the mainstream of the market. This has brought opportunities for enterprises to transform into high value-added products. At the same time, emerging consumption channels such as e-commerce live broadcast have broken the geographical restrictions of traditional sales, and the "Belt and Road" initiative has also provided a broad space for Haining Home Textile to develop markets in countries along the line.

Science and innovation platform Hanghai Digital New Town

　　 Now Haining Home Textile is in a critical period of economic transformation and industrial upgrading. The integration of technology and art is the core power of industrial upgrading. Cao Yaoqiang said, "On the one hand, we should introduce advanced technology and equipment to enhance our core competitiveness; on the other hand, we should combine traditional and modern design to enhance the added value of products and meet the diverse needs of consumers". Inspired by the popularity of horse face skirts, Haining Xucun is more creative in the development of Chinese jacquard fabrics, combining traditional art with modern design to develop fabrics with cultural heritage such as Song brocade. In the home textile design, traditional landscape paintings, modern art paintings and other elements are integrated to meet the consumer's pursuit of personalized and artistic household products.

　　 As the core element of industrial development, talent is the key support for building new advantages of cluster development. "In order to better promote industrial upgrading, we are vigorously implementing the" Blue and Green Relay Project "and the" Double Inheritance "plan for new generation entrepreneurs. Xucun Town Government will cooperate with industry associations to improve the information database of entrepreneurs. By giving play to the "mentoring" role of the older generation of entrepreneurs, and using the wave like relay training mode, let entrepreneurs of different ages play their respective advantages, echo back and forth, relay each other, strengthen inheritance, and form a strong joint force. " Cao Yaoqiang said that in terms of design talent training, we rely on Hangzhou Longdu Lake International Fashion Industry College to customize and cultivate creative design talents. At the same time, preferential policies are formulated to attract original design studios and designers to settle in the creative design industrial park. In terms of the training of skilled workers, regular skills training and competition activities are organized. Through the establishment of a skills certification system for skilled workers, skilled workers who have passed the skills certification are given opportunities for salary promotion and career development.

　　 Looking forward to the future, Haining home textile industry will, under the guidance of the Association, build an innovation chain ecosystem of Haining high-end fabric industry through the "circle", "point" and "chain" thinking. Cao Yaoqiang said that we will integrate upstream and downstream enterprises with a "circle" thinking, form a complete industrial chain from raw material supply to brand sales, and enhance regional synergy. Strengthen the guidance with "point" thinking, universities and scientific research institutions provide talents and technology, and the government has issued policies to support industrial transformation and upgrading. With the "chain" thinking, the industry associations standardized and coordinated from fiber R&D to printing and dyeing technology innovation, financial institutions provided financial support, and innovation platforms helped technological upgrading. Through these measures, Haining's high-end fabric industry has formed a strong professional advantage and promoted the sustainable development of the industry.

　　 Driven by innovation and guaranteed by quality, Haining Home Textile actively responds to market challenges, seizes opportunities, and makes steady progress towards the goal of building a world-class home textile industry cluster. I believe that all Haining Home Textile people will continue to make brilliant achievements and create a better tomorrow.