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Yongrong Co., Ltd. × Hesu Era | Deepen Strategic Coordination And Seek A New Blueprint For The Bio Based Antibacterial And Odor Suppression Market

2025/2/20 18:09:00 0

　　 On February 17, 2025, driven by the "Healthy China" strategy and green low-carbon development wave, Yongrong's marketing and R&D team went to Nanjing to hold a symposium with Hesu Times. The two sides carried out in-depth discussions on the sales indicators, market expansion, technology upgrading and industry university research collaboration of the "insoluble bio based antibacterial and odor suppression nylon" products developed jointly. This meeting marks that after the signing of the strategic cooperation agreement by both sides in 2024, the cooperation will move towards a deeper stage of industrialization.

　　 01、 Focus on innovation: from technological breakthrough to industrial synergy

　　 At the meeting, the two sides held a heated discussion on the process optimization and market application of the cooperative product "bio based yarn antibacterial and odor suppression nylon". This product combines OPHB antibacterial stock solution with nylon filament through O-F technology, which not only realizes the source inhibition of 25 kinds of odor causing bacteria, but also has excellent performance in water washing resistance (the antibacterial rate is still more than 95% after repeated washing) and physical performance stability, and can be widely used in high value-added fields such as mothers and infants, medical care, sports clothing, etc.

　　 02、 Market disruption: the strategic path of industry university research integration

　　 Faced with the diversified needs of the downstream market, the two sides clearly defined the core strategy of "integration of industry, university and research", carried out joint research on technology, accelerated the innovation of adaptability of OPHB and nylon process, and explored customized solutions for antibacterial and odor suppression functions; Realize capacity synergy, and realize cost reduction and efficiency increase by relying on Yongrong's intelligent production line and Hesu Era's OPHB's large-scale supply capacity; Strengthen application expansion, and cooperate with downstream brands to develop differentiated end products, such as antibacterial yoga pants, deodorant socks, medical protective fabrics, etc. Chen Xinfu, Vice President of Yongrong Stock Market, pointed out that: 1. Product positioning: this product is very consistent with the current market consumption trend and has a great market prospect. 2. Selling point refining, promotion and communication: In terms of brand promotion, it is necessary to refine selling points precisely: bio based, odor suppression, antibacterial, biodegradable and healthy. Design better and higher quality brand promotion methods. 3. Clear direction: analyze and lock the application field, clarify the application field, and determine the direction to go more accurately and faster. 4. Targeting effective target customers: middle and high-end brand customers in various application fields, mainly positioned at domestic brands. 5. Sales organization: design systematic sales organization plan, organize scientific and efficient market development of each region/department, and strive to reach the sales target in 2025; Through the precise channel layout, we will create a full link brand narrative from fiber to finished products, establish a scientific business model from proofing to promotion to negotiation and promotion, and promote the commercial quantification of products and the asset construction of product brands.

　　 03、 Green future: leading the sustainable development of the industry

　　 As an innovative model under the goal of "double carbon", the environmental protection property of antibacterial and odor suppression nylon based on biological yarn has attracted much attention. OPHB material is derived from the fermentation of non transgenic corn and "natural" carbon, which is in line with the green transformation trend of the global textile industry. Zhou Guomin, Chairman of Tianan Group, said: "This cooperation will promote the leap of bio based antibacterial technology from" laboratory leading "to" market leading ", and provide the industry with replicable green solutions."

　　 The symposium between Yongrong and Hesu Times not only deepened the strategic synergy between the two sides in technology, market and resources, but also demonstrated the determination of Chinese textile enterprises to drive high-quality development through innovation. In the future, with the large-scale implementation and market penetration of cooperative products, this "green technology fiber" may become a Chinese name card in the global health textile field, injecting new momentum into the sustainable growth of the industry.