Shoe Company Express: Nike Launched A New Female Brand Nikeskims

On February 19, according to Nike's official news, Nike Group and SKIMS worked together to create a new brand NikeSKIMS, which is dedicated to serving female athletes around the world.

According to public data, Skims, founded in 2019, is famous for its symbolic neutral tone and body tolerance, and is one of the most successful entrepreneurial projects of the Kardashian family. At first, the brand mainly engaged in the business of tight fitting clothes and underwear, and then expanded to the field of leisure clothing such as pajamas, sportswear, wedding clothes, etc. In addition, in 2023, it was announced to be the official underwear partner of NBA, WNBA and NBA.

According to Nike, the birth of NikeSKIMS aims to provide unprecedented support for all women and demonstrate their confidence, strength, femininity and competitiveness through outstanding innovation * * * in the global fitness and sportswear industry.

In addition, NikeSKIMS continues Nike Group's extensive commitment to women's business, encourages women and girls all over the world to pursue their dreams bravely, and provides them with * * * support through new women's sports shoes such as Air Max Muse and Air Superfly, as well as signature shoes such as A'One and Sabrina 2 for women athletes.

The NikeSKIMS * * * series will be launched in the US * * * this spring, and will expand to new markets and retail channels around the world in 2026.

Conclusion: adidas has attracted more female consumers due to Samba shoes and other fashionable leisure products. Lululemon and Alo Yoga brands are giants in the market of women's vertical sports; In 2025, is Nike anxious to push the brand out of the performance quagmire and create a new glory?