Jilin Focuses On Ice And Snow Tourism Sports Clothing, And Cold Resources Give Birth To New Momentum Of Hot Economy

On April 6, the conference room on the second floor of Changchun Shengweiyate Garment Group was in a warm atmosphere, and a seminar on the future of Jilin ice and snow tourism industry was held here. More than 20 representatives from colleges and universities such as Northeast Normal University and Changchun University of Technology, as well as enterprises such as Fangda Garment Company and Jilin Garment Corporation, gathered together to draw a new blueprint for the coordinated development of ice and snow tourism industry. Lu Xiaomei, president of Jilin Garment Industry Chamber of Commerce, attended the meeting.

At the meeting, Ge Yingying, the dean of the School of Art and Design of Changchun University of Technology, took the lead in making a speech. She pointed out that the key to promoting industrial upgrading is to deeply explore the unique ice and snow sports culture of Jilin Province and transform it into a distinctive cultural brand. Jilin Province's unique geographical advantages and rich ice and snow resources, combined with the strong scientific and technological strength of colleges and universities, can provide strong technical support for the high-quality development of the ice and snow sports industry, meet the diversified needs of consumers, and transform the advantages of ice and snow tourism experience into new opportunities for industrial development.

Gao Mingjun, dean of the Department of Fine Arts of Northeast Normal University, stressed that under the general trend of the vigorous development of the ice and snow industry, we should explore a new direction of intelligent ice and snow equipment, closely combine professional knowledge with industrial development, and tell a good story of Chinese brands, especially the story of Jilin powder snow. Start with the forward-looking breakthrough in design and R&D, and lead the sustainable consumption experience of intelligent ice and snow equipment.

Zhao Aihua, vice president of the School of Arts of Northeast Electric Power University, agrees with Ge Yingying that deep excavation of ice and snow sports culture and creation of unique brands are important ways to use advantages to achieve industrial upgrading. Xu Xiangge, the dean of the School of Art and Design of Changchun Institute of Technology, proposed that Jilin's ice and snow economy should build a complete industrial chain, form a strong chain and a fixed chain idea from front to back, and effectively transform ice and snow resources into economic benefits.

Xu Xiangge, the dean of the department of Changchun Institute of Technology, said that relying on Jilin's ice and snow tourism resources, we should do a good job in supporting the derivative industry, take ice and snow as the carrier, take clothing as the starting point, and carry out integrated innovation from the front end of the industrial chain to the terminal, which is promising.

Wang Beini, dean of the Art School of Changchun University School of Tourism, emphasized the value of colleges and universities in the ice and snow economy, including creating economic, brand and social values. On the one hand, colleges and universities undertake educational responsibilities, on the other hand, they should strengthen innovative research and development, and focus on the collaborative innovation system of university enterprise alliance. Through cooperation with universities and scientific research institutions, we will break through the key technologies such as lightweight technology of cold proof materials, modular design of sports functions, Jilin cultural gene decoding and fashion transformation, promote the transformation of the ice and snow clothing industry to the dual track of "technology empowerment+fashion remodeling", and enhance the core competitiveness of the industry.

Chang Jianhua, the deputy general manager of Jilin Runjue Import and Export Co., Ltd., said that the snow quality of Jilin ski resort is second to none in Northeast China, the terrain and climate conditions are superior, and the advantages of ski trails are obvious, so there is great potential for the development of ice and snow economy. The core of the school enterprise alliance in the field of ice and snow tourism sportswear is the development of ski clothes. Safety and functionality should be put in the first place, while cultural and creative design should be integrated, and cooperation between universities and enterprises should be strengthened.

Song Yan, deputy general manager of Jilin Garment Corporation, said that the company had originally focused on the field of uniforms. With the rise of Jilin ice and snow economy, it actively participated in it. The Ice and Snow Costume Design Competition and the "Jilin Ice and Snow Tourism Sportswear Creative Design Biennale" organized by the Chamber of Commerce have built a two-wheel event system of "regional cultural heritage+digital technology innovation", and the company will fully participate.

Yang Zhizhan, the general manager of Jilin Tonghui Garment Manufacturing Co., Ltd., shared his experience as a brand supplier in the past, pointing out that Jilin garment enterprises are mostly small brands, fighting alone, and difficult to resist market fluctuations. Since the establishment of the Provincial Chamber of Commerce last year and its cooperation with colleges and universities, it has seen new hope, and believes that the mode of colleges and enterprises sharing the costs of scientific and technological achievements transformation and market-oriented product development is worth learning. (Author: Xie Liren)

Wang Qian, the general manager of Lumusi Clothing Technology (Jilin Province) Co., Ltd., told about her own experience in the children's clothing industry. With the help of colleges and universities in research and development, she also paid attention to the trend of youth of ice and snow sports consumer groups, emphasized the creation of Jilin's own cultural and creative IP, and promoted the deep integration of ice and snow economy and fashion design.

Lu Xiaomei, president of Jilin Garment Industry Chamber of Commerce, put forward three measures in the summary: first, relying on the advantages of Jilin Province's concentration of colleges and universities, establish a scientific and technological research and development center for ice and snow economy, and set up a foundation to support private economy to support the research of ice and snow projects of colleges and universities; Second, strive for the support of the Standards Committee of the China Textile Industry Federation to formulate standards for ice and snow clothing and related supporting products, plan to participate in the formulation of national ice and snow clothing standards, and drive the development of ice and snow sports with standards; The third is to establish an ice and snow economic sales network platform to solve the problem of product export. Through the continuous holding of ice and snow clothing expositions, we will improve the level of exhibition and exposition, form an innovative platform, promote industry university research cooperation, standardize industrial development, create a complete industrial chain, enhance Jilin's position in the national ice and snow industry, and activate the industrial value transformation mechanism of "snow for silver", Let ice and snow resources become a strong driving force for economic development.