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Pioneer Show · Private Ordering Meeting · Forum - Houlang SHOWROOM: Business Ecological Revival Of Independent Pioneer Design
This season's "Back Wave: Between Waves" reconstructs the boundaries of fashion expression in a pioneering manner, and interweaves a dialogue about creativity and business ecology through multi-dimensional scenes. Young designers explore the resonance between themselves and the times in the ups and downs of the tide, and jointly promote the revival of the commercial ecology of independent pioneer design.
Yin Zhijun, founder of Houlang SHOWROOM: The pricing difference between online broadcast rooms and offline physical stores, and the cross issue of goods have seriously eroded brand value and channel trust. Especially for original designer brands, the products that have invested a lot of energy in R&D have encountered disorderly competition, which has led to the dilemma of "not daring to order" for physical buyers. Therefore, I hope that by limiting offline access rules, we can screen out brands that are truly original and can provide long-term services for physical stores, and jointly build a safe and sustainable trading ecosystem with buyers.
Pioneer show: capture the track of the tide in the dynamic
Pioneer released that the show turned into a flowing experimental field, echoing the theme of "between waves". Song Hualong, the manager of YOUXU, interpreted the image of rebellious girls from multiple perspectives; What I read shows the elegant life state of highly educated women, sugar free presents sustainable romanticism, and the design philosophy of Zhang Haiyan is rooted in the traditional oriental culture, emphasizing the concept of "natural symbiosis". These avant-garde expressions confirm that Chinese independent design brands no longer chase the tide, but become the tide itself.
Static exhibition: fixed fashion and diversified aspects
This season's SHOWROOM static exhibition gathers 41+independent design brands to form a unique position with distinctive style. Pioneer camp includes DOWNSTAIRS I downstairs COMPLEMENTAIR、ZiLishowroom、 A thousand patterns, colorful fashion international | W++SPACE, a pair of pants, and TONGRI's bright day, which focuses on young trends, all demonstrate their attitudes with unconventional design language. The oriental aesthetic camp presents various interpretations: Sevenlong, MODSEA Mou Shang, Yixun, Yiyiyi | Zhang Haiyan reconstructs the traditional artistic conception through new Chinese tailoring; Xiaowu, Xiangmu and Jiangnan Caisanzi convey oriental philosophy with poetic design; Bianzhang activates the new Chinese vitality by means of interesting deconstruction; Tangxi, which has both east bone and west rhyme, uses silk flax and minimalist silhouette to realize the dialogue between ancient and modern times.
Elegance gene runs through many brands: from PANTTERFLY, CHUN's pure urban aesthetics, to REELCO's flowing texture created by silk acetate fabric; Yanwu Wood YWMUM, M MOMETTE balance elegance and individuality with modern tailoring; Mai She and HalfRoom inject natural vitality into details and jointly weave a multi-dimensional and elegant picture. Focusing on workplace commuting, Zhousheng CHAU · Rising creates comfortable workplace clothing with knitting technology; NASENSSY, NHUESWANG art commuting to improve professional image by streamlining lines; KONGBAI's minimalism of white control becomes the best choice for efficient wear.
In the field of minimalism, YUMOO and RUMUSU, such as Musu, convey a sense of sophistication through restrained design; Y ō UXU continues right and focuses on building basic wardrobe without sugar; Emiso and IN PRIVATE are all fashionable, shaping daily aesthetics with smooth tailoring, forming a minimalist camp with unified style. Cross border integration cases also deserve attention: KONGBAI white control gives consideration to workplace and minimalist needs; 亖 Xi injects the Chinese style core into the minimalist form; Chausheng CHAU · Rising empowers commuting clothes with knitting, reflecting the brand's innovative awareness of breaking the style boundary. In addition, ZHIZAI focuses on sweater categories, KENSUN Kensen and Yizhuo to explore diverse styles and other differentiated paths, further enriching the diversity of fashion ecology.
Private order meeting: building a new commercial channel in the undercurrent
Independent design brands such as Gaozhi Elegant Women's Wear Brand, Zhousheng and Yiku, which focus on pants, gathered here. Different from the traditional buyer store landing mode, SHOWROOM this season focuses on the "private domain" to create an immersive business scene: independent brands and buyers have one-on-one dialogue in the customized space, and orders become a micro mapping of creativity and market game; The physical buyer's shop has changed from "logic of sales" to "value screening" and reconstructed the rules of people and goods yard. This innovation proves that the minority is a precise and broad.
Forum: Dialogue philosophy between waves
The first season of Houlang SHOWROOM Forum gathered we media experts, industry experts and well-known independent designers to discuss three major issues: how to maintain pioneer in the process of commercialization, how to reshape the brand growth curve in private domain traffic, and the depth landing methodology of Xiaohongshu vertical notes. The forum did not provide standard answers, but instead used ideas to stimulate new inspiration.
Houlang SHOWROOM, with its triangular fulcrum built "between waves", announced that China's young design force has entered a new stage from its first golden decade: it can not only advance bravely in the torrent, but also know how to store power. As Ji Xiaomei, the manager of Houlang SHOWROOM, said, under the concept of "harmony without uniformity", there is no difference between followers and navigators here. Only countless waves resonate and redefine the sea level.
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