Guangdong Fashion Week: Li Gongmin Joins Hands With New Zealand'S NEWFOUND To Open A New Era Of Oriental Aesthetics

In the afternoon of April 21, Li Gongmin, a century old Chinese brand, and Newfoundland, an oriental fashion benchmark brand, held a grand strategic cooperation release and signing ceremony at Guangdong Fashion Week. The event was presided over by Chen Shaotong, vice president and secretary-general of Guangdong Garment Industry Association. Leaders of Guangdong Garment Industry Association, Guangdong Garment Designers Association, Guangzhou Textile Industry and Trade Enterprise Group Co., Ltd., as well as representatives of enterprises in the garment industry, inheritors of intangible cultural heritage, media representatives and other guests witnessed this important moment.

"NEWFOUND" Oriental fashion brand was founded in Singapore in 2006. In 2009, we set up a production base in China. NEWFOUND carries the profound connotation of oriental culture with clothes, and integrates the design language of western fashion to redefine the elegant female image of "oriental fashion". NEWFOUND is not only a clothing brand, but also a new wave and new force that transmits the oriental fashion culture to all parts of the world.

　　 The combination of century old ingenuity and oriental aesthetics

Under the witness of the guests and the media, Liu Yan, secretary of the Party branch and chairman of Li Gongmin Company, signed a strategic cooperation agreement with Fang Sujuan, founder and chief designer of New Zealand brand. The two sides will carry out in-depth cooperation around the inheritance of intangible cultural heritage and the innovation of oriental aesthetics, launch a series of products that integrate the traditional crafts and modern fashion design of Guangfu, and bring consumers a new experience with both cultural heritage and fashion charm.

Ge Weizhi, Executive Deputy General Manager of Guangzhou Textile Industry and Trade Enterprise Group Co., Ltd., said in his speech: As a century old Chinese time-honored brand, intangible cultural heritage enterprise and state-owned enterprise, Li Gongmin always sticks to the spirit of ingenuity. This cooperation with New Zealand is a perfect collision between tradition and modernity. We look forward to injecting new vitality into the development of the industry through the efforts of both sides. Ge Weizhi announced on the spot that the textile company will fully support strategic cooperation from three aspects of resource empowerment, digital intelligence empowerment and project support, and put forward three expectations: first, looking forward to building a benchmark project of "Yayuan" Gaoding Experience Hall, second, looking forward to exploring and innovating the path of "intangible heritage+fashion", "culture+technology" cooperation mode, and third, looking forward to achieving multi win, Considering both economic and social benefits, we should not only create commercial value, but also inherit the essence of culture.

　　 A win-win exploration of cultural confidence and business innovation

Liu Yan, Li Gongmin, said in her speech: Over the past century, Li Gongmin has taken ingenuity as its original intention, constantly developed in inheritance and made breakthroughs in innovation. This year, Panda Gaoding was launched to meet the needs of consumers for high quality, personalization, comfort and beauty. At the same time, it emphasized the mission of inheriting culture, and hoped to build the Panda brand into a national treasure Gaoding brand through cooperation.

Fang Sujuan of New Zealand believes that the panda brand has the potential to become a top customized brand in China, and points out that "New Zealand takes' Oriental Elegance 'as the core, which is highly consistent with Li Gongmin's' Intangible Cultural Heritage Craftsmanship' concept. She hopes that cooperation can make fashion more international, and present consumers with a unique cultural and fashion feast through Li Gongmin's' Yayuan 'high definition experience hall and other offline spaces."

　 Go to a New Era of Oriental Aesthetics

This cooperation is not only a strong cooperation at the commercial level, but also a vivid interpretation of cultural self-confidence. At the event site, industry representatives such as Zhang Cuizhu, vice chairman of the Textile Light Science and Technology Education Foundation, also expressed their expectations for cooperation between the two sides, believing that this will open up a new path for cultural innovation and inheritance.

Li Gongmin "Yayuan" Gaoding Experience Hall, a subsidiary of Li Gongmin Company, will officially open in Tianhe TIT Smart Park in the first half of 2025. In the future, Li Gongmin and New Zealand will continue to promote the dialogue between Lingnan culture and global fashion through cross-border co branding, cultural exhibitions and other forms.