The Integrity Of Silk Fair Industrial Chain

Hangzhou, a historical and cultural city with ancient Silk civilization and rich cultural heritage, has bred the environment for the development of silk and women's clothing industry.

Since 2000, Hangzhou has been vigorously supporting. silk And women's clothing industry. After 11 years of rapid development, the women's clothing brand in Hangzhou has formed a strong cluster. Hangzhou's silk industry also has an unshakable position in the domestic and foreign markets.

As an influential professional exhibition in the silk industry, "China International Silk Fair" has been building a bridge between Hangzhou and the world. In yesterday's "2011 China International Silk Fair and China International Women's Wear Exhibition", it can be seen as a good show, wonderful.

The trend of fashion is "blooming" here.

"I think China's 30 years of processing system is very complete, the key is clothing design and grasp the trend of fashion." At the "2013 silk fashion trend conference" held last night, Wu Haiyan, the winner of China's costume design Golden Summit, took the latest silk. Fabric and Latest fashion The design is displayed in front of the world.

"We need to look ahead for two years or even further," says ABO, a clothing and fabric operator from Hongkong. If you can surpass the designer's vision, you will succeed. "

In Wu Haiyan's view, China's clothing production system is very perfect, but sales system, promotion planning, brand channels are still inadequate. Although many links such as department stores, supermarkets and so on are all around the garment industry, the industrial chain is also very large, but the core of the design has not been grasped yet.

She also believes that after more than 20 years, our universities have trained many costumes. "We are trained by Chinese universities, and our generation is maturing. It should be said that Chinese people still have the bottom line. I am still optimistic about China's clothing industry.

Japanese designer "show fair" is popular.

In the main exhibition area of Hubo garden, a "black box" attracted the attention of many spectators.

This "black box" is actually a dim light temporary room, which is the fashion show of Pan Yiliang, a famous Japanese fashion designer. The reporter walked into the room with curiosity, and saw silk slippery silk, flickering women's clothes and modern fashion models. It is an exotic fashion blockbuster, which gives the people here an eye opener.

Pan Yiliang graduated from the Japanese culture and Clothing Institute. He won the sixteenth China International Fashion Week best costume design award, the Haixi fashion week International Fashion Designer Award, the Shanghai International Cultural Festival fashion design achievement award and many other awards.

The brand "GIOIA PAN", which was founded by Pan Yiliang, has attracted the attention of the industry since it was launched. She was repeatedly invited to design costumes for celebrities. For example, miss Zhang Zilin, the Chinese representative who won the title of Miss World in 2007, came from the hand of Pan Yiliang.

"Before wanting to see foreign fashion shows, they could only watch TV. Unexpectedly, I can also enjoy the exotic costume show at home. Yesterday, at the scene, Zheng Dan, a third year student of Zhejiang Institute of fashion and clothing, took photos of the cell phone without stopping using it. The little sisters beside her are classmates in the same bedroom.

Seamless connection between fabrics and garments

"We have reached a cooperation intention with a company today." Mr. Xiang, a exhibitor fabric producer in Keqiao, Shaoxing, told reporters that "today's front desk cards have been supplemented three times, and the boss is very happy."

Mr. Xiang told reporters that according to past experience of exhibitors, there would not be many intentions to cooperate on the spot, but business cards would bring many "follow-up customers". So many business cards have been sent out. There will not be too many potential customers.

In order to promote the docking between fabric enterprises and garment enterprises, the Silk Fair also held a special meeting on fabric and garment docking and new fabric research and Development Association. More than 60 fabric manufacturers from Hangzhou, Shaoxing, Huzhou and Ningbo show various kinds of new fabric samples and docking with garment enterprises. Representatives from more than 200 exhibitors from Hongkong, Taiwan, Jiangsu, Guangdong, Chongqing and Ningbo, Jiaxing, Huzhou and other places participated in the negotiations and exchanges. At the same time, there will be 150 overseas buyers, 60 domestic textile enterprises, and 40 department stores and mall managers.

"Silk Fair aims to build a comprehensive and diversified trading platform for enterprises and department stores and agents. It also focuses on four channels, namely, international market channels, domestic shopping mall channels, B2B (enterprise to business) channels and B2C (enterprise to consumer), to meet the needs of enterprises to expand sales channels, and to create a professional exhibition of the whole industrial chain." Silk Bo Organizing Committee of the relevant personage said so.