Clothing Tag Is A Powerful Weapon To Enhance Core Competitiveness.

In today's increasingly fierce homogenization competition, how do we put

Speaking of clothing tag, I believe all consumers are not new.

It is a brand hanging on all kinds of garments, including some.

Xiao Yang's statement was confirmed by Li Jinpai, head of the trademark and Advertising Bureau of the Municipal Administration for Industry and commerce.

For example, Li Jinpai said, "now the clothing companies' clothing signs" water injection "has almost become a hidden rule in the clothing industry.

No hair is said to contain wool, a little cotton is said to be 100% pure cotton, and some even use some innovative words to improve the selling point.

Cheating can deceive people for a while, but it can not deceive people for a lifetime. For brand development, do we want to see the scenery for a while or make great progress? It is worth pondering.

Li Jinpai spoke meaningfully.

The problem of non-standard clothing label is very prominent in the past few years, which has affected the development of garment export enterprises.

Over the past two years, through the improvement, foreign trade enterprises have been growing rapidly, but the awareness of the enterprises led by the domestic market is generally weak.

The globalization of China's garment market is a foregone conclusion, and no matter whether we go out or stick to our homeland, we can not avoid the problem of tag.

How to fight a beautiful market battle in front of its own door, "hang tag" is a key point that can not be ignored.

During the interview, the inspection and Supervision Bureau of Quanzhou inspection and quarantine bureau pointed out frankly that in the export garment enterprises, there were many examples of the serious losses caused by the tagging of the tag and the actual situation.

In May 2010, the tag of a clothing enterprise was not consistent with the fabric composition of the label which was stitched in the clothes. It was brought to court by a consumer, resulting in a sharp decline in sales volume.

In addition, at the end of the same year, a number of textiles in our city were left behind by the Saudi customs because the tagging components of the tag were not in conformity with the actual situation.

Although the clothing tag is small, it is a link between fashion itself and consumers.

It is an inevitable product of modern fashion culture, and plays a positive role in improving and protecting the reputation of clothing enterprises and promoting products.

Therefore, if the tag is likened to the famous brand of fashion, it is more appropriate.

However, it is regrettable that there are still a large number of garment enterprises that do not know enough about this point. Even some well-known fashion brands in China have not yet been registered, and this will give the speculators an opportunity.

JIM S brand design director Hui Wen long pointed out that with the improvement of clothing comfort, safety and functionality requirements, the tag will cover more and more content.

Of course, it also bears the functions of instruction and guidance, such as ingredient content and washing instruction.

Therefore, the standardization of tag is the direct expression of the development of domestic garment industry in line with international standards.

Domestic enterprises must attach importance to the specification of clothing tag, because it is a powerful weapon to enhance the core competitiveness of the brand.