Dai Yin Group Makes Great Efforts To Build Textile And Garment Aircraft Carrier

Dai Yin Group vigorously implemented comprehensive innovation around industrial upgrading, scientific and technological progress, brand building and meticulous management. It transformed and upgraded from traditional textile and garment enterprises to high-end, scientific and technological, branding and refinement. In 2011, it achieved sales income of 2 billion 860 million yuan and completed the export of foreign exchange earning 127 million US dollars.

Zhao Huanchen, chairman of Shandong daiyin textile and Garment Group, develops a small cotton mill into a large modern textile and Garment Group with a dream of yarn and passion with a climbing spirit of climbing the peak.

The production scale of Dai Yin group has developed from 30 thousand spindles in 1995 to 300 thousand spindles nowadays, and has 10000 air jet spinning machines, 2000 looms and 3500 sets of sewing machines. It has formed a complete industrial chain which integrates spinning, weaving, woolen spinning, garments, import and export trade and transnational operation, and produces various specifications annually. Cotton yarn 75000 tons, denim 30 million meters, woolen 3 million meters, clothing 8 million pieces, is the national cotton textile industry competitiveness ranking top 20 enterprises, the national clothing 200 hundred strong enterprises, China excellent private enterprise, Shandong province key industrial enterprise group.

In 2011, Dai Yin Group actively implemented the strategy of national transformation and upgrading, and vigorously implemented comprehensive innovation around industrial upgrading, scientific and technological progress, brand building and meticulous management. It transformed and upgraded from traditional textile and garment enterprises to high-end, scientific and technological, branding and refinement. It achieved sales income of 2 billion 860 million yuan in the whole year and completed the export of foreign exchange earning 127 million US dollars. Dai Yin group has won a series of honorary titles such as "excellent textile enterprises in the whole country", "star enterprises in Shandong province", "Shandong science and Technology Progress Award" and so on. Zhao Huanchen himself has won the honorary title of "the most charismatic masters in Shandong province" and "low carbon Shandong meritorious figures".

　 Accelerate the pace of transformation and upgrading

Based on a high starting point, high standard and high quality, Dai Yin group has continuously invested in technological transformation and imported more than 600 million yuan of textile and apparel equipment with advanced level in the world. It has invested in more than 50 thousand yuan, and has entered the world leading level projects with 50 thousand leading combed yarn production lines, high-grade denim dyeing and dyeing lines, 30 thousand special yarn production lines, and high-end suits and hanging production lines. It has built a modern textile and garment production base targeting high-end market, forming a complete industrial chain from spinning to weaving, reaching the international advanced level, increasing sales revenue by more than 1 billion yuan, promoting the upgrading of traditional industries to high-end industries, and changing from quantity growth to grade upgrading, from low value-added to high value-added. On the basis of existing traditional industries

　　 Steadily promoting scientific and technological innovation

Dai Yin group has placed science and technology innovation in the strategic position of giving priority to the development of enterprises. It invested about 26000000 yuan to build a provincial R & D center, with four sub centers of spinning, denim, woollen and garments, and 300 technicians of various kinds. It has established a strategic cooperative relationship with textile schools such as Donghua University, and has been appointed as a member of Donghua University's board of directors. The company is characterized by "slubby yarn", "core spun yarn", "elastic denim" and "cashmere coat" and so on. It is recognized as the "national textile product development base" by the China Textile Industry Association. More than 30 technologies and products have been identified above the provincial level, reaching the leading level in China. More than 20 technologies have been granted national patents and more than 80 national, provincial and municipal scientific and technological innovation awards.

　　 Actively implementing brand strategy

Dai Yin group has vigorously implemented brand innovation. The four products of "Dai Yin" brand cotton yarn, denim, woolen cloth and Renault garments of the group have won the title of "famous brand products of Shandong province" by virtue of excellent product quality and excellent after-sale service. In particular, the Renault dress, which is highly nurturing by the enterprise, has introduced series of products, such as suits, business casual wear, professional wear, shirts, T-Shirts, sweaters, neckties, etc., and won the "China famous trademark" and "China's most influential business casual". Clothing brand "And" China International Clothing Fair Gold Award "and other awards, ranked among the top 100 clothing companies in the country. Renault dress also entered many shopping malls supermarkets in the United States and Canada, and achieved brand in 2011. Sale More than 10 sets have taken a new step in developing independent brand names.

　　 Vigorously implement fine management

Dai Yin group regards scientific management as an important measure to enhance the competitive power of enterprises. It has passed the certification of three systems of ISO9001, ISO14001 and OHSAS18001, and has continuously studied and promoted the advanced management methods such as "TOYOTA's lean production", "6 Sigma" management, TQC management, 5S management and standardized management. On the basis of this, we firmly establish the concept of "precise, accurate, meticulous and strict", and vigorously carry out the fine management with the characteristics of Dai Yin so that enterprise management can truly transform from extensive to meticulous. Dai Yin group is the first Shandong province textile industry's first national AAAA level standardized management behavior enterprise, Shandong Provincial People's government's first business management award winner, Tai'an first mayor quality award winner, and for 5 consecutive years won Tai'an management innovation top ten enterprise title.

Zhao Huanchen said: "Dai Yin's tomorrow will be created and depicted by every Dai Yin people with sincerity and responsibility." With sincerity and responsibility, Dai Yin made the enterprise from a small boat 20 years ago in the textile industry into a large enterprise group today. With sincerity and love, they will also make the Dai Yin group become the carrier of textile and clothing at the foot of Taishan.