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    Anhui: Textile Industry "Climbing And Shifting" Is Just Then.

    2012/3/28 13:31:00 7

    Textile Market Brand

    For a big agricultural province like Anhui, the textile industry is directly linked to the increase of farmers' income and employment, and it is of great significance to improve the quality and efficiency of development. Last year, the total volume of textile industry in our province exceeded 100 billion yuan in history, and the total industrial output value reached 118 billion 880 million yuan in the whole year. Anhui textile industry, which once had a splendid history, has been keen to seize the opportunity to undertake industrial transfer after experiencing the low tide of the 90s of last century. It has been actively upgrading the industry and upgrading the industry.


       Undertake transfer and support to enhance industrial concentration


    In October 2008, Ningbo Shenzhou knitting "wangzi" Wangjiang, the leading enterprise of the national knitting industry, established Shenzhou knitting (Anhui) Co., Ltd., which only lasted 110 days from start to operation. In 2011, the company achieved output value of 1 billion 600 million yuan, paid 32 million yuan in taxes, and exported $15 million in foreign exchange, thus becoming the largest clothing export enterprise in our province.


       Zhejiang Why do the textile giants look at Wangjiang? "We have abundant and high-quality cotton resources and nearly 100 thousand. clothing Industrial workers laid the foundation for the development of differentiated textile and garment industry. Wangjiang County, the person in charge said. With this advantage, coupled with the opportunity of the local government to seize the opportunity to undertake industrial transfer, the development strategy should be formulated in a timely manner, and the investment service mechanism should be actively innovating to improve the investment environment so as to stimulate a number of leading enterprises to take root and bear fruit.


    The high quality investment environment of many places has attracted the "Golden Phoenix" of many textile industries. Our province has formed the Huamao international textile industrial city with Huamao Group as the core, and the central and Suzhou textile and garment industrial base, mainly based on Fujian Wolfgang group and Bao de group, and a number of textile projects have landed in Wangjiang and Susong.


    At present, our province's textile industry is in a period of accelerated development of "climbing and shifting". "The completion of these projects will strongly promote structural adjustment and transformation and upgrading of our textile industry, and greatly enhance industrial concentration." Yan Liming, vice president of the Provincial Textile Industry Association, said.


    It is understood that in 2010, the number of textile enterprises above designated size increased by 27.87%, far exceeding the national average growth rate of 4.5%; in 2011, the number of textile enterprises in our province still reached 1082 when the size of Enterprises above designated size was adjusted. In recent years, a number of textile and clothing projects have been put into operation in southeastern Anhui and Northern Anhui provinces. The province has formed 4 state-level textile industrial cities and towns in Yuexi, Wangjiang, Susong and Wuhu, and has 4 listed companies, including Huamao, wanwei, Huafu, Hakka and Wuhu. famous brand There are two well-known trademarks in China, 42 famous brands in Anhui and 38 famous trademarks in Anhui.


       Strengthening technological innovation and management, expanding domestic demand and expanding market


    Since last May, the European and American economy has been in the doldrums, the international demand is weak, and the cost of enterprises is increasing. To this end, the province's textile enterprises timely response, positive action.


    "On the one hand, cotton prices are rising rapidly. raw material Expenditure is increasing; on the other hand, the volume of orders in Japan and Europe is decreasing and demand is not strong. " Zhan Lingzhi, chairman of Huamao Group, said that in the face of numerous difficulties, the group acted positively and produced a set of effective measures to cope with the "combination boxing": take effective measures to stabilize the market, do everything possible to improve product quality, pay close attention to management innovation, and formulate various incentive policies to mobilize the enthusiasm of employees.


    Aiming at the high cost, some textile enterprises such as Beijing Kowloon Silk Group Co., Ltd. actively create conditions to enhance the added value of products and increase their profits through technological transformation. Through technological transformation, the level of technology and equipment and the capability of independent innovation are constantly improving. At present, the proportion of advanced technology equipment in the cotton spinning industry of our province has reached over 40%; the quality of the main products of the backbone enterprises is at the advanced level in the country; there are two state-level enterprise technology centers and 25 provincial technology centers in the industry.


    Facing the sluggish international market, a group of export-oriented textile enterprises "see danger in danger" and regard "domestic demand" as a new driving force. Anhui Hongrun group's down products are mainly exported overseas. After 2007, the company began to vigorously cultivate the domestic market and build sales channels throughout the country. "At present, the enterprise is in the stage of developing the domestic market and establishing the brand, and the target is to reach more than 4000 outlets within 3 to 5 years." The head of the group revealed.


    Recently, the China Textile Industry Federation and the Provincial Textile Industry Association conducted a survey on the textile industry in Susong and Wangjiang, and found that the textile industrial clusters in two counties are still growing rapidly, and most enterprises are more optimistic about the economic situation. The cumulative effect of undertaking industrial transfer and adjusting the industrial structure has led to the synchronous improvement of the operation quality of the whole province's textile industry. In 2011, the total volume and profit of our province's textile industry reached the best level in history, and the main economic operation indicators were higher than the average level of the same industry in the whole country.


       Raise the starting point, seize the key, innovate the brand independently.


    Nowadays, our textile and garment processing bases are gradually forming, and the scale of the regional industrial clusters with different characteristics is growing day by day. With the construction of the "Huamao international textile industrial city" as the focal point, the textile and garment gathering areas of Wanjiang City belt, such as Wangjiang and Susong, are growing bigger and stronger; with the construction of the "Central China (Suzhou) textile and garment industrial base" as the leader, the upgrading of Huaibei Huafu color spinning and Vico printing and dyeing industry has been accelerated, and the development of textile and garment industry in Northern Anhui has been accelerated.


    While making great progress, the "short board" of our province's textile industry has also been exposed: the industrial structure is not reasonable, the proportion of refined and deep processed products is relatively low, the independent innovation ability is insufficient, and the well-known brands with strong competitiveness are few; compared with the developed areas, there is still a gap.


    In 2012, it was the year of full implementation of the 12th Five-Year plan and the year of tackling industrial transformation and upgrading. "We need to undertake industrial transfer from a high starting point and focus on promoting transformation and upgrading. We should foster and upgrade the textile and garment industry chain, give play to the exemplary role of backbone enterprises, and promote the transformation of the whole industry from primary production to intensive processing, enhance product competitiveness and expand market share. Yan Liming said.


    Touch the crux of the problem and suit the remedy to the case. In line with the development goals of the "12th Five-Year plan" of textile industry, the next step is to speed up structural adjustment and industrial upgrading with the support of independent innovation and brand building, and realize the transformation of textile industry from resource superiority to technology and brand advantage. This requires enterprises to strengthen their own technological transformation and technological innovation, promote technological equipment to jump to the advanced level of the country, create famous brand products with independent intellectual property rights, and also require relevant departments of the government to make concerted efforts to help enterprises ease their financing difficulties and lighten their burdens.


    The difficulties encountered in the development of textile enterprises have attracted the attention of the provincial Party committee and the provincial government. The March 6th Provincial Textile Industry Symposium held clearly that efforts should be made to create a favorable policy environment and intensify practical and feasible measures to help textile enterprises solve problems such as employment and financing, and guide enterprises to smoothly upgrade and upgrade.


    The joint efforts of government and enterprises, innovation and leading, the climbing textile industry in Anhui will surely "shift gears smoothly" and speed up along the road of high-end and branding development.

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