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    Kaixian Wants To Be The Rabbit King Of The Whole Country.

    2012/3/27 11:39:00 22

    Brand Economy Mode


    Characteristic breeding Kaixian should be the national "rabbit king".

       Industrialization of Kaixian rabbit culture


    Preliminary pattern formation


    Over the past 3000 years, there were more than 2000 moderate scale demonstrations in 1480 households, and 3000 households in scattered households.


    246 in Kaixian, there were 246 more than 10 thousand meat rabbit farms in the year.


    38 there are 10 specialized villages and towns in the development of meat rabbit farming, 18 in science and technology demonstration villages, and 38 in professional cooperatives.


    Reporters learned from the government of Kaixian yesterday that in recent years, Kaixian has developed the rabbit industry according to local conditions, and has now built the largest single rabbit breeding farm in the country with the annual production capacity of 8 million rabbits. It has become the largest production base for meat rabbits in our city.


    "Last year, I sold 8 million commercial rabbits to the county, and the output value was about 300 million yuan!" said marvenson, deputy magistrate of Kaixian. Yesterday, Kaixian will strive to build "the first county of rabbit meat farming" in 3 years, and let the "Kaixian rabbit" like Rongchang pig become the famous brand in the country.


       Locking rabbit to develop characteristic economy


    Liang Ping duck, pheasant, Fengdu beef, Rongchang pig... Rongchang, Fengdu, Dazu and other districts and counties in our city have made their own way in characteristic industries. This makes Kaixian, a traditional rabbit with tens of years of farming, embarrassed: the meat rabbit produced in this county is delicious, but this characteristic industry has not been able to expand because of various reasons.


    "Kaixian rabbit industry has been doing little, mainly because the industry has been in a" small, scattered, chaotic "state, did not form a scale. Yang Yu, deputy director of the Kaixian meat rabbit industry development office, said yesterday that in 2006, the Kaixian county Party committee and the county government formed a consensus after repeated arguments: Kaixian has abundant grassland resources and a large number of crops suitable for the breeding of rabbit meat, while meat rabbits are grain saving animals, mainly grass eating, strong fecundity and quick economic returns. Kaixian has a broad prospect for the development of the meat rabbit industry. In those days, the meat rabbit industry was listed as the characteristic industry of the county, and it was included in the category of local financial support.


    The development of meat rabbit industry in Kaixian was quickly supported by government departments at all levels. The State Poverty Alleviation Office listed Kaixian as a national demonstration county for grass planting, livestock raising and technology poverty alleviation, and the Ministry of agriculture donated 1000 good breeds of rabbit to Kaixian free of charge. The Chongqing Municipal Agriculture Commission listed the county as a demonstration county of characteristic industrial construction in the reservoir area, providing project funds to support it.


    In order to form a scale, Kaixian has repeatedly introduced supporting measures for the development of rabbit meat industry, providing technical training and guidance free to the rabbit breeding scale (households), vaccines for major breeds, such as forage grass seeds, rabbit Pasteurella multocida, Clostridium difficile and so on, and subsidies for breeding facilities and so on.


      Rabbit industry reached 300 million last year.


    In order to let farmers see the prospect of industrial development, Kaixian organized cadres to settle accounts with farmers through the villages. A female rabbit can produce more than 30 rabbits in one year. The average selling price of meat rabbit is 18 yuan / kg. If a meat rabbit is weighed 2.5 kilograms, a meat rabbit can be sold for 45 yuan. That is to say, a female rabbit can generate 1350 yuan of income in one year. If a rural resident breeds 20 female rabbits, the annual economic income will be nearly 30 thousand yuan.


    The government's support has aroused the enthusiasm of farming enterprises and farmers, attracting nearly ten thousand migrant workers to return home and start their own businesses. The Kaixian rabbit industry soon became a bright spot in the regional economy of our city.


    In Dongba village, Jiulong Mountain town of the county, the local villagers have adopted the "rabbit biogas grass" ecological cycle development mode, which can breed 10 thousand rabbits, 200 thousand rabbits and 600 thousand export processing rabbits.


    Over the past five years, the production value of Kaixian rabbit has doubled annually. According to statistics of Kaixian rabbit industry development office, in 2010, 6 million 400 thousand rabbits were sold in Kaixian, and the output value was 238 million yuan. Last year, more than 8 million commercial rabbits came out of Kaixian, and the output value of the rabbit industry reached 300 million yuan, becoming the largest production base for meat rabbit in the city.


       Build a complete industrial chain product and focus on the international market.


    Shan Ren rabbit industry, Jufeng rabbit industry, pearl rabbit industry, poly Xin rabbit industry, Longji rabbit industry...... Today, a large number of rabbit companies and professional cooperatives have sprung up on the land of Kaixian. This indicates that the Kaixian rabbit industry has begun to take shape, and the rabbit has made a big industry.


    In Kaixian, rabbit farming has also stimulated the development of the third industry. The rabbit meat deep processed agricultural and sideline products, represented by "Kai Zhou rabbit", have been quietly arranged in the market and become delicious dishes on the public dining table. There are thousands of "rabbit restaurants" which are mainly made of Kaixian rabbit. Rabbit meat has developed into a complete industrial chain from cultivation to slaughter, processing and sales.


    "If we want to make the rabbit industry bigger and stronger, we must establish brand awareness and enhance market competitiveness so as to bring it to the world." Ma Wensen, deputy county magistrate of Kaixian, said that next, Kaixian will tackle key key technologies such as breeding and healthy breeding of meat rabbit, so as to promote the rapid development of meat rabbit industry, and promote the transformation of Kaixian meat rabbit production to high quality, high yield, high efficiency and safety, and improve the industry of Kaixian meat rabbit at home and abroad. market Competitiveness will lay the foundation for foreign exchange earnings from exports.


    It is understood that Shandong COSCO International Trading Company, Chongqing Qianjiang Food Group Co., Ltd. and other large enterprises are very optimistic about the market prospect of Kaixian meat rabbit industry. Two joint venture Japanese slaughtering (deep processing) meat rabbit 30000 export rabbit meat processing plant has been put into operation, striving to "Kaixian rabbit" into the European market as soon as possible.


    Kaixian Rabbit Industry Development Office official revealed that Kaixian will draw lessons from other districts and counties in developing characteristic economy and establish brand protection consciousness. At present, we are considering applying for the National Geographic sign for "Kaixian rabbit". trademark 。


    "According to the current development momentum, next year, the county's annual sales of 10 million meat rabbits should not be a problem." Ma Wensen said that Kaixian is confident that it will take 3 years to build "the first county of rabbit meat farming in China". It is confident that the Kaixian rabbit can be made as a brand in the country as well as the Rongchang pig.

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