Clever Use Of Display Method To Increase Visual Beauty Of Clothing Store

Take the sports brand NIKE as an example, the entrance of its windows and shops is fully used for the pmission of visual themes.

NIKE's windows often convey information about goods, which is different from that of leisure brands. NIKE's products are more functional and scientific, and convey the function of merchandise itself. The selling point has almost become the principle of NIKE's window design.

There are many combinations of shop windows, such as POP, POP+ models, POP+ props, POP+ models and props.

Owning a visual proposition is just the first step to start shop vision. Next, we will focus on the visual theme of the store's key area display design.

In the store, we will define several key areas: the most convenient area, the second convenient area and the inconvenient area according to the behavior and convenience of customers staying, entering, visiting, trying, buying.

As a key area (the most convenient area) display, the purpose is to focus on important products for visual recommendation.

Whether the fashion brand or leisure sports brand, the key area display is the most prominent and lasting theme in the store.

The modes of display are: high and low exhibition stands, group models, exhibition booth + model, hang up + model, booth + hang up + model and so on.

The purpose is to maximize the display of the theme clothing, so that the unit space can be integrated into a key visual theme, so as to create a theme atmosphere and enhance brand impression.

The functional and scientific properties of props often determine the overall effect of store display.

A good prop design can maximize the satisfaction of customers while selecting the theme story and increasing the interest of display.

In props

Before that, we should first classify the whole props in the store as a whole.

For example, any retail clothing store will use the following four categories: clothing wall, island props, body models, special props.

First of all, the clothing wall will normally be divided into three areas: display area -- highlight new products, use models and hang up mainly; shock area -- highlight the selling points of clothing patterns, mainly use the form of stacking; the capacity area -- with the display area, to meet customer's try wear requirements, and side hanging form.

Secondly,

Props are usually echoed with the latest clothing wall, which satisfies the principles of the same series, theme and matching, so that customers can try and choose alternatives.

Whether it's a sports brand or a leisure brand, the display of central island props is just hanging, stacking, side hanging and so on.

Therefore, the design of the props should not only satisfy the clothing, highlight the key commodities, but also have enough capacity to meet the display of goods.

The goods in central island are usually new or broken. After all, the center of the stage (clothing wall) should be left to the main character of the shop (new product and market leader).

In addition to replenish the display of goods, the middle island often has a trend in the shops.

It belongs to the most valuable prop in the shop.

The reason is very simple. The role of a model is to show the true wearing state, so that customers can feel the products and associate with them most intuitively, and finally decide to try them on.

So the dress and location of the model also become the biggest bright spot in the shop.

Most retail store models are placed in the window display, wearing the latest fashion.