Online Shopping Get Together To Diversify Marketing Campaigns

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Baidu home: the price is 10 million yuan.

It is understood that the above link of Baidu's home page launched by Le Tao net is derived from the recently launched "Le Tao Xiao foot" public welfare activities.

Chen Tao, deputy general manager of Le Tao operation, said that during the June 1 children's day to December 31st, Yue Tao will donate 61000 pairs of shoes to children from remote mountainous areas in the country through the company's public welfare project group "Le Tao Xiao Jiao".

The new express reporter saw on the activity page that the event organizers made 61000 pairs of canvas shoes specially for mountain schools, all of which were made of environmental protection materials and sent to the designated area by the manufacturer.

On the face of it, this is a simple public welfare activity, but the text chain advertisement launched by Le Tao net on Baidu's home page reveals its marketing purpose.

According to the analysis of insiders, Baidu's home page has not seen any advertisements in the past 11 years. This time breaking the Convention, it is a public welfare activity; the two is Le Tao CEO Bi Sheng has been the founder of Baidu, and does not exclude the elements of friendship sponsorship.

And the amount paid by Le Tao net for advertising should be between 5 million yuan and 10 million yuan.

Marketing competition and diversified competition

As a matter of fact, public welfare activities are accompanied by a large amount of advertising, hidden behind the brand ambition of Le Tao net.

Yue Tao CEO, Bi Sheng, said that with the development of Le Tao net, the number of children's shoes donated every year will also increase. Even if he doesn't donate in the name of the company in the future, he will continue to continue this public welfare undertakings so as to make the "happy little feet" public welfare activities continue to run, so that every child can wear his own shoes.

According to the analysis of the insiders, although according to the latest data of AI, the leotao net, which is good at network marketing, has become China's largest online shoe city, but it has not far removed its competitors. This time, it should catch the hot spots of the network, through the advertising operation of Baidu's home page, hoping to pass the public welfare activities that resonate with the society, quickly start the fame, and increase the brand communication with Baidu's 300 million Internet visits a day, and continue to expand the fruits of the previous round of micro-blog communication, video pmission and the spread of the Focus Media line.

This also marks the official start of the operation.

As a matter of fact, this year's announcement of 200 million yuan advertising marketing has been carried out by several groups of network marketing, including the cooperation with Halfbrick studio of FruitNinja, a developer of popular games.

In addition, Le Tao also photographed a "most shocking" gorilla stealing shoes advertising film, combined with "field + gorilla + online shopping" and other "heavy flavor" network elements, within a week was broadcast by the major video sites 200 million times, but also boarded the various Focus Media LCD screen throughout the country.

According to the analysis of the Internet advertising industry, the public information shows that this year, we are planning to put in more than 1 billion yuan advertising, and the rash network plans to invest 200 million yuan. Chen Yao, the main driver of the "donkey donkey" advertisement, has also invested 400 million yuan. The advertising budget of the group has reached 550 million yuan. The advertising volume of Le Tao net is also known as 2 hundred million this year.

On the one hand, the advertising price of the main e-commerce websites is getting higher and higher. On the other hand, it also decides that the marketing strategy of the company should become more smart, and get rid of the single Internet entry and adopt a diversified competitive route to get a higher input output ratio.