Zhejiang Enterprises Aim At Children'S Wear Market

Sandals

Wooden toys and family toys. These are children's Day gifts from 5 year old youyou.

Youyou and her mother obviously don't know that these products are from the hands of Zhejiang enterprises.

And attracting these enterprises is a trillion yuan market -- China's infant consumer market.

The second Zhejiang International Toys and children products fair, which has just concluded, shows that China is 0-12 years old.

"More and more capital will enter the baby industry in the future."

Zhao Xiaobing, managing director of Hon investment group, said that according to his understanding, the fund currently aiming at China's baby industry is over hundreds of billions of dollars.

In fact, Adidas and Nike launched a series of children's wear as early as the beginning of the new century to seize the market of sports children's wear.

Recently, some international luxury brands, such as GiorgioArmani and D&G, have introduced children's clothing to seize the market of high-grade luxury children's clothing. The price of these luxury children's clothing is very expensive, thousands of yuan or even thousands of dollars.

Keen Zhejiang capital can not miss the potential stock of baby industry.

More and more brands are starting to expand from other industries or related industries to children's clothing.

For example, Wahaha, a wakeup maker, made Wahaha children's shoes and Kangnai shoes making three point water and making casual clothes to create a Kee tree, while Semir's balbara also did well.

"In 2002, after the Asian financial crisis, he began to look for new economic growth points." when talking about the situation, Zhou Zhihong, executive vice president of the group and general manager of oak tree, said he valued the profit growth point of children's clothing.

In the view of Xu Bo, the general manager of Barbara, children's clothing accounts for 80 billion of the 8000 billion of the clothing market.

And many places have allowed the second child of only child girls, and urbanization is accelerating. In 2015, the urban population reached 9 hundred million, much higher than the current 300 million.

"Children's clothing will be like the adult dress, the emergence of outstanding brands, the birth of tens of billions of businesses."

Xu Bo even joked that if the purchase of Semir consumers may have two hundred million or three hundred million people, and buy Barbara probably 1 billion 300 million people, because the children have more and more willingness to buy and opinions, parents, including the whole family will buy clothes for their children.

Statistics from Hangzhou Tower show that last year, the sales of single children's clothing brands in the Hangzhou Tower reached 45 million yuan.

Me&City brand public relations Miss Jiang said that during the festival, the sales of Me&City Kids had been able to grab about 15% of the Me&City brand.

Analysis of the industry, the rapid growth of children's wear brand, no matter the rigid demand for children's wear market.

With the improvement of people's quality of life, the effect of children's wear brand is increasingly prominent.

The rising turnover has also accelerated the pace of development of Zhejiang enterprises in the infant industry.

Three years ago, Taizi lung began to test the first batch of Dragon Prince children's clothing. After three years, the number of stores has reached 50, and the business volume of children's clothing has reached 5% of the company's business volume.

Xiao Zhong, the brand director of Zhejiang Tai Zi Long Limited, disclosed the company's plan. It is expected that 200 children's wear shops will be opened this year.

And securities agencies also believe that in 2010, Me&City Kids has 120 children's clothing stores, expected to accelerate the expansion of children's clothing in 2011, the store is expected to increase to 500.