How Can Textile Enterprises Stand In The Tide Of Shuffling?

According to the world trade organization's report, because the sustained and rapid growth of the emerging economies can only partially offset the slowdown in the economic growth of the developed countries, the growth rate of world trade will drop to 4.5% this year from 5.5% last year, the lowest level since 2002.

With the decline of external market demand, as the RMB continues to appreciate and the cost of raw materials and labor continues to rise, the price advantage of "made in China" in the international market is gradually losing, especially for the labor-intensive enterprises such as textile and light industries. Exchange losses and labor costs become the "black hand" to hold the lifeline of enterprises.

The era of "high cost" made in China has arrived.

After losing the traditional price advantage, how to win a place in the international market has become a topic that lies before the "made in China".

In the increasingly fierce competition in the international market, it is imperative to leap from low price competition to high-end technology and brand competition.

Optimize the industrial structure, enhance the competitiveness of enterprises, build their own brands, and export enterprises actively help themselves.

Innovative sales channels use financial instruments to avoid risks "just like some of the shareholders in the bear market can earn money." in this year's export environment is more severe, export enterprises need not be pessimistic, and challenges are often opportunities.

It is the general trend for export enterprises to accelerate the pformation of trade growth mode and focus on adjusting product mix.

Pan Jinshan, general manager of Jiangsu sunshine import and Export Co., Ltd., said at the first China Open Economic Forum held by China Open Economy Research Institute.

When textile companies complain about it, he is not worried: "last year, our group's total profit did not decline, but the growth rate slowed down, which was mainly due to the pformation of the enterprise in the early stage.

Our products have gradually shifted to high-end products with high added value, such as sunshine nylon has become a world-renowned brand, brand appeal to ensure our market.

Looking back on the success of sunshine, Pan Jinshan suggested that, at present, textile enterprises, apart from training brands and pforming into high-end markets, will be the best way to innovate sales channels, that is, localization sales.

He said that for many years, "made in China" often had to go through several foreign hands to enter the hands of foreign consumers, and the price of products landing doubled, while Chinese enterprises gained little.

In the case that Chinese products are losing their price advantage, it is another "competition" to make the "made in China" and "send" to the foreign consumers directly.

"Powerful enterprises should go out and establish sales organizations, brand centers or production shops abroad, and learn to use international capital to stand taller and look farther."

Pan Jinshan said frankly, when the export situation is grim, the industry shuffle is inevitable.

It is an objective fact that RMB appreciation brings pressure to some export enterprises. But on the whole, RMB appreciation has obvious advantages to promote foreign trade enterprises to accelerate the pformation of trade growth mode and adjust their product structure.

Enterprises should learn to take advantage of various financial instruments to hedge losses and to jointly promote the improvement of domestic financial derivatives.

To master the game rules of the international market of pricing power to join WTO is a bright pen for China to better integrate into the international market.

However, it was thought that the market after the abolition of tariff barriers was wide open.

It is not overnight for Chinese enterprises to learn to deal with these non-tariff barriers, including technical barriers to trade.

On the first China Open Economic Forum, Wu Xinxin, senior consultant of the Asia Pacific region project of Jane's information group, said: "in the market where tariff barriers have been lost, pricing power is the new rules of the game, and it is the magic weapon for enterprises to win."

Wu Xinxin pointed out that the study of "non-tariff barriers" has been popular in Europe and the United States for many years.

Countries such as Europe and the United States have come to know the new rules of the international market. In recent years, China's exports have been exposed to anti-dumping and countervailing investigations, and the threshold of health and safety standards.

Pricing power is a game rule in the international market. In the process of "made in China" to the foreign market, how to stand out in the competition of Chinese enterprises in the international market depends to a great extent on whether they are proficient in the rules of the game.

We can see from the following facts: the price of iron ore affects the eye of the world in every move. Australia and Brazil firmly control the pricing power of iron ore. The rising price of agricultural products like "one night's spring breeze" leads to panic in the world. The United States takes the trend of Wheat futures and soybean futures prices into the arms. Oil is rising, the situation is tense, OPEC has the right to bargain; the London metal exchange price affects the global nerves.

"As a mature and competitive industry in China, the loss of pricing power in the international market of textile industry is thought-provoking."

Wu Xinxin said.

He said that before entering the market, enterprises or industries should set up their own "manipulation" strategy.

Today, textile enterprises have to pay for the past, re regulate the order, avoid competing for short-term profits to reduce prices and regain the right to speak.

Jiangsu sunshine import and Export Co., Ltd. is still standing in the spring tide of dramatic changes, precisely because of the pricing power it holds in its hands.

In this year's "internal and external difficulties" of foreign trade, China's foreign trade enterprises are developing steadily, avoiding the ups and downs of testing the wisdom of all parties.