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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘宋體‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> </span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">2013<font face="宋體">年</font><font face="Times New Roman">3</font><font face="宋體">月</font><font face="Times New Roman">25</font><font face="宋體">日,</font><font face="Times New Roman">“</font><font face="宋體">貴之步</font><font face="Times New Roman">”</font><font face="宋體">成了</font><font face="Times New Roman">“</font><font face="宋體">貴止步</font><font face="Times New Roman">”</font><font face="宋體">,由于場(chǎng)景設(shè)置中的魔術(shù)表演,變出來的鴿子作為生命體,成為舞臺(tái)上最大的不可控因素,而滯留在狹窄的</font><font face="Times New Roman">T</font><font fac
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市場(chǎng)穿透力和識(shí)別度絕對(duì)需要這樣一如既往的魄力,很多人都認(rèn)可<font face="Times New Roman">“</font><font face="宋體">決定消費(fèi)者作出選擇的,有時(shí)候不是物理意義上的質(zhì)量,而是感知質(zhì)量</font><font face="Times New Roman">”</font><font face="宋體">,時(shí)尚產(chǎn)品作為一種高附加值,大家愿意忠實(shí)于一個(gè)<a href="http://www.91se91.com/news/index_x.asp">品牌</a>,愿意付出高價(jià)錢,或許就是看中了品牌的</font><font face="Times New Roman">“</font><font face="宋體">符號(hào)價(jià)值</font><font face="Times New Roman">”</font><font face="宋體">。
我們穿的</font></span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">服裝</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">在哪里做了發(fā)布,這關(guān)乎時(shí)尚,關(guān)乎消費(fèi)者的社會(huì)尊嚴(yán),關(guān)乎一個(gè)品牌帶給消費(fèi)者的夢(mèng)想。
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<font face="Times New Roman">“</font><font face="宋體">讓愛美女性享受快樂</font><font face="Times New Roman">”</font><font face="宋體">為理念的貴之步,今年選擇靈活多變的張肇達(dá)作為藝術(shù)總監(jiān),而且給這次</font></span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">合作</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">起了一個(gè)非常炫目的名字<font face="Times New Roman">“</font><font face="宋體">當(dāng)鞋子遇到藝術(shù)</font><font face="Times New Roman">”</font><font face="宋體">,相信很多專業(yè)人士和媒體朋友對(duì)這場(chǎng)秀都抱有非常大的期待。
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業(yè)內(nèi)有一個(gè)<font face="Times New Roman">“</font><font face="宋體">二八原則</font><font face="Times New Roman">”</font><font face="宋體">,即</font><font face="Times New Roman">80%</font><font face="宋體">的利潤來源于</font><font face="Times New Roman">20%</font><font face="宋體">的客戶,這些客戶對(duì)品牌有忠誠度,對(duì)產(chǎn)品的需要有購買力。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">不得不承認(rèn)這一定是今年</span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">時(shí)裝周</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">上備受爭議的一場(chǎng)秀,喜歡的人喜歡到一夜意猶未盡,不喜歡的人甚至憤然離場(chǎng)。
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據(jù)說這場(chǎng)演出投入不少于一百萬,從現(xiàn)場(chǎng)巨大的半環(huán)形造型、巨型<font face="Times New Roman">LED</font><font face="宋體">雙屏幕、華麗的</font><font face="Times New Roman">T</font><font face="宋體">臺(tái)和水晶吊簾,的確可以看出主辦方對(duì)于這場(chǎng)秀傾注的</font><font face="Times New Roman">“</font><font face="宋體">決心</font><font face="Times New Roman">”</font><font face="宋體">。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">整個(gè)舞臺(tái)通過場(chǎng)景間的切換,呈現(xiàn)給觀眾熱鬧的<font face="Times New Roman">“</font><font face="宋體">混搭風(fēng)</font><font face="Times New Roman">”</font><font face="宋體">的</font><font face="Times New Roman">“</font><font face="宋體">舞臺(tái)劇</font><font face="Times New Roman">”</font><font face="宋體">,出演的都是半裸的俊男靚女,標(biāo)榜的性感的確體現(xiàn)了年輕人的活力。
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特別是穿近乎</font></span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">比基尼</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">“<font face="宋體">三點(diǎn)式</font><font face="Times New Roman">”</font><font face="宋體">黑色服裝的女舞者手拿爵士帽上場(chǎng)的時(shí)候,驚艷全場(chǎng)。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">但魔術(shù)環(huán)節(jié)<font face="Times New Roman">“</font><font face="宋體">十只鴿子</font><font face="Times New Roman">”</font><font face="宋體">變得</font><font face="Times New Roman">“</font><font face="宋體">毫無懸念</font><font face="Times New Roman">”</font><font face="宋體">,都知道等來等去,無論用什么花招,變出來的還將是鴿子,很多人看到一半就開始閑聊。
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可能是品牌為了給嘉賓和客戶帶來</font><font face="Times New Roman">“</font><font face="宋體">快樂</font><font face="Times New Roman">”</font><font face="宋體">和</font><font face="Times New Roman">“</font><font face="宋體">藝術(shù)感</font><font face="Times New Roman">”</font><font face="宋體">,卻略失專業(yè)性。
與前一天意大利百年奢侈品皮具品牌</font><font face="Times New Roman">GHERARDINI</font><font face="宋體">對(duì)比,同樣作為服飾品,昨天展示包的模特都穿著同樣一款</font></span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">連衣裙</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">,保證</span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">面料</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">品質(zhì)的前提下,顏色單一,而且省略了繁復(fù)的裝飾,讓觀眾可以關(guān)注到展示的主角<font face="Times New Roman">——</font><font face="宋體">包,而且不會(huì)有任何遮擋物,與今天的秀形成了一個(gè)比較。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 在本次跨界合作中,張肇達(dá)共設(shè)計(jì)了<font face="Times New Roman">70</font><font face="宋體">款<a href="http://cailiao.sjfzxm.com/">女鞋</a>,他在實(shí)穿性的基礎(chǔ)上,兼顧裝飾性與趣味性,鞋跟、鞋底、鞋面等任何地方都成為張肇達(dá)揮灑創(chuàng)意的時(shí)尚</font><font face="Times New Roman">“</font><font face="宋體">舞臺(tái)</font><font face="Times New Roman">”</font><font face="宋體">。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 鞋面也是設(shè)計(jì)師發(fā)揮靈感的主要陣地之一,在鞋面上玩轉(zhuǎn)藝術(shù)花紋成為本季張肇達(dá)的靈感之一,植物花草、火腿紋、動(dòng)物紋路以及藝術(shù)涂鴉等都可以在鞋面上看到,有的<font face="Times New Roman">“</font><font face="宋體">畫作</font><font face="Times New Roman">”</font><font face="宋體">還波及到了鞋跟和防水臺(tái)上。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 服裝設(shè)計(jì)師<font face="Times New Roman">VIVIENNE WESTWOOD</font><font face="宋體">喜歡運(yùn)用系帶捆綁的細(xì)節(jié)來彰顯她所鐘愛的朋克風(fēng)格,本季張肇達(dá)亦把這種元素融入到貴之步鞋款的設(shè)計(jì)中,并結(jié)合復(fù)古風(fēng)與亮麗的色彩,表達(dá)出女性極其自信的時(shí)尚態(tài)度。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 除了顏色之間的對(duì)比與融合,不同材質(zhì)之間的混搭也是張肇達(dá)本季的設(shè)計(jì)重點(diǎn),皮革與布藝、金屬鉚釘、拉鏈、亮片、羽毛等材質(zhì)通過鑲嵌、粘貼等工藝,在鞋子這個(gè)并不大的媒介上展現(xiàn)出豐富多彩的時(shí)尚創(chuàng)意,充滿創(chuàng)意的鞋子或優(yōu)雅、或搖滾、或朋克、或狂野,為現(xiàn)代女性提供了更多的時(shí)尚選擇。
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