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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘宋體‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> </span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">2013<font face="宋體">年</font><font face="Times New Roman">3</font><font face="宋體">月</font><font face="Times New Roman">25</font><font face="宋體">日,</font><font face="Times New Roman">“</font><font face="宋體">貴之步</font><font face="Times New Roman">”</font><font face="宋體">成了</font><font face="Times New Roman">“</font><font face="宋體">貴止步</font><font face="Times New Roman">”</font><font face="宋體">,由于場景設置中的魔術表演,變出來的鴿子作為生命體,成為舞臺上最大的不可控因素,而滯留在狹窄的</font><font face="Times New Roman">T</font><font fac
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模特們踩著像</font><font face="Times New Roman">“</font><font face="宋體">釘子</font><font face="Times New Roman">”</font><font face="宋體">一樣的</font></span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"><a href="http://www.91se91.com/news/index_x.asp">高跟鞋</a></span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">,成了<font face="Times New Roman">“</font><font face="宋體">兇器</font><font face="Times New Roman">”</font><font face="宋體">,拖地的長裙</font></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">成了<font face="Times New Roman">“</font><font face="宋體">收納袋</font><font face="Times New Roman">”</font><font face="宋體">,竟然意外的帶走了一只
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市場穿透力和識別度絕對需要這樣一如既往的魄力,很多人都認可<font face="Times New Roman">“</font><font face="宋體">決定消費者作出選擇的,有時候不是物理意義上的質量,而是感知質量</font><font face="Times New Roman">”</font><font face="宋體">,時尚產品作為一種高附加值,大家愿意忠實于一個<a href="http://www.91se91.com/news/index_x.asp">品牌</a>,愿意付出高價錢,或許就是看中了品牌的</font><font face="Times New Roman">“</font><font face="宋體">符號價值</font><font face="Times New Roman">”</font><font face="宋體">。
我們穿的</font></span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">服裝</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">在哪里做了發布,這關乎時尚,關乎消費者的社會尊嚴,關乎一個品牌帶給消費者的夢想。
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<font face="Times New Roman">“</font><font face="宋體">讓愛美女性享受快樂</font><font face="Times New Roman">”</font><font face="宋體">為理念的貴之步,今年選擇靈活多變的張肇達作為藝術總監,而且給這次</font></span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">合作</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">起了一個非常炫目的名字<font face="Times New Roman">“</font><font face="宋體">當鞋子遇到藝術</font><font face="Times New Roman">”</font><font face="宋體">,相信很多專業人士和媒體朋友對這場秀都抱有非常大的期待。
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業內有一個<font face="Times New Roman">“</font><font face="宋體">二八原則</font><font face="Times New Roman">”</font><font face="宋體">,即</font><font face="Times New Roman">80%</font><font face="宋體">的利潤來源于</font><font face="Times New Roman">20%</font><font face="宋體">的客戶,這些客戶對品牌有忠誠度,對產品的需要有購買力。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">不得不承認這一定是今年</span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">時裝周</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">上備受爭議的一場秀,喜歡的人喜歡到一夜意猶未盡,不喜歡的人甚至憤然離場。
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據說這場演出投入不少于一百萬,從現場巨大的半環形造型、巨型<font face="Times New Roman">LED</font><font face="宋體">雙屏幕、華麗的</font><font face="Times New Roman">T</font><font face="宋體">臺和水晶吊簾,的確可以看出主辦方對于這場秀傾注的</font><font face="Times New Roman">“</font><font face="宋體">決心</font><font face="Times New Roman">”</font><font face="宋體">。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">整個舞臺通過場景間的切換,呈現給觀眾熱鬧的<font face="Times New Roman">“</font><font face="宋體">混搭風</font><font face="Times New Roman">”</font><font face="宋體">的</font><font face="Times New Roman">“</font><font face="宋體">舞臺劇</font><font face="Times New Roman">”</font><font face="宋體">,出演的都是半裸的俊男靚女,標榜的性感的確體現了年輕人的活力。
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特別是穿近乎</font></span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">比基尼</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">“<font face="宋體">三點式</font><font face="Times New Roman">”</font><font face="宋體">黑色服裝的女舞者手拿爵士帽上場的時候,驚艷全場。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">但魔術環節<font face="Times New Roman">“</font><font face="宋體">十只鴿子</font><font face="Times New Roman">”</font><font face="宋體">變得</font><font face="Times New Roman">“</font><font face="宋體">毫無懸念</font><font face="Times New Roman">”</font><font face="宋體">,都知道等來等去,無論用什么花招,變出來的還將是鴿子,很多人看到一半就開始閑聊。
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可能是品牌為了給嘉賓和客戶帶來</font><font face="Times New Roman">“</font><font face="宋體">快樂</font><font face="Times New Roman">”</font><font face="宋體">和</font><font face="Times New Roman">“</font><font face="宋體">藝術感</font><font face="Times New Roman">”</font><font face="宋體">,卻略失專業性。
與前一天意大利百年奢侈品皮具品牌</font><font face="Times New Roman">GHERARDINI</font><font face="宋體">對比,同樣作為服飾品,昨天展示包的模特都穿著同樣一款</font></span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">連衣裙</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">,保證</span><span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">面料</span></span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">品質的前提下,顏色單一,而且省略了繁復的裝飾,讓觀眾可以關注到展示的主角<font face="Times New Roman">——</font><font face="宋體">包,而且不會有任何遮擋物,與今天的秀形成了一個比較。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘宋體‘; font-size: 10.5pt; mso-spacerun: ‘yes‘">、</span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 3<font face="宋體">月</font><font face="Times New Roman">25</font><font face="宋體">日,張肇達在北京舉行的中國國際時裝周</font><font face="Times New Roman">“</font><font face="宋體">貴之步</font><font face="Times New Roman">·</font><font face="宋體">張肇達時尚女鞋發布會</font><font face="Times New Roman">”</font><font face="宋體">上展示跨界設計作品</font><font face="Times New Roman">----</font><font face="宋體">時尚女靴。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 本季中國國際時裝周上,由服裝時報社全程策劃,盛請中國頂級服裝設計大師張肇達與<font face="Times New Roman">“</font><font face="宋體">貴之步</font><font face="Times New Roman">”</font><font face="宋體">鞋業攜手合作,共同打造的一場極盡奢華、優雅,極具藝術性的女鞋創意秀于</font><font face="Times New Roman">3</font><font face="宋體">月</font><font face="Times New Roman">25</font><font face="宋體">日在北京登上巔峰。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 在本次跨界合作中,張肇達共設計了<font face="Times New Roman">70</font><font face="宋體">款<a href="http://cailiao.sjfzxm.com/">女鞋</a>,他在實穿性的基礎上,兼顧裝飾性與趣味性,鞋跟、鞋底、鞋面等任何地方都成為張肇達揮灑創意的時尚</font><font face="Times New Roman">“</font><font face="宋體">舞臺</font><font face="Times New Roman">”</font><font face="宋體">。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 時尚復古風</span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"><o:p></o:p></span></p>
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 花紋藝術</span><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"><o:p></o:p></span></p>
<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 鞋面也是設計師發揮靈感的主要陣地之一,在鞋面上玩轉藝術花紋成為本季張肇達的靈感之一,植物花草、火腿紋、動物紋路以及藝術涂鴉等都可以在鞋面上看到,有的<font face="Times New Roman">“</font><font face="宋體">畫作</font><font face="Times New Roman">”</font><font face="宋體">還波及到了鞋跟和防水臺上。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 服裝設計師<font face="Times New Roman">VIVIENNE WESTWOOD</font><font face="宋體">喜歡運用系帶捆綁的細節來彰顯她所鐘愛的朋克風格,本季張肇達亦把這種元素融入到貴之步鞋款的設計中,并結合復古風與亮麗的色彩,表達出女性極其自信的時尚態度。
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<p class="p0" style="margin-top: 0pt; margin-bottom: 0pt"><span style="font-family: ‘Times New Roman‘; font-size: 10.5pt; mso-spacerun: ‘yes‘"> 除了顏色之間的對比與融合,不同材質之間的混搭也是張肇達本季的設計重點,皮革與布藝、金屬鉚釘、拉鏈、亮片、羽毛等材質通過鑲嵌、粘貼等工藝,在鞋子這個并不大的媒介上展現出豐富多彩的時尚創意,充滿創意的鞋子或優雅、或搖滾、或朋克、或狂野,為現代女性提供了更多的時尚選擇。
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