???? >

?? ????

2013/6/13 15:43:00 28

??? 日本語 Fran?ais English 中文

'p align ='center '' '''align ='center 'src ="(uploadimages /201307 /01 /201301124932. sj.GIF' ''?''??? 'src ='

＜p＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜a href="http://www.91se91.com/news/hangye/20130530/344578."＞＜span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞阿迪達斯＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞在＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜a href="http://www.91se91.com/news/hangye/20130604/345346.html"＞＜span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞淘寶網＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞的打假正陷入一

種＜/span＞＜/font＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞囚徒困境＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞。

阿迪達斯有限的精力只能寄望于率先打掉那些營業額較大的售假網店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞但對于規模較小的中小網店，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞假貨＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞頗有打也打不盡的勁頭。

大量售假網店，有的開始考慮轉型，而有的則采取＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞技術手段＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞依然＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞野蠻生長＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-famil

y:Arial; mso -bidi -font -family:Arial '' '-'font face ='??' '???.

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜v:shapetype id="_x0000_t75" stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" o:preferrelative="t" o:spt="75" coordsize="21600,21600"＞＜v:stroke joinstyle="miter"＞＜/v:stroke＞＜v:formulas＞＜v:f eqn="if lineDrawn pixelLineWidth 0"＞＜/v:f＞＜v:f eqn="sum @0 1 0"＞＜/v:f＞＜v:f eqn="sum 0 0 @1"＞＜/v:f＞＜v:f eqn="prod @2 1 2"＞＜/v:f＞＜v:f eqn="prod @3 21600 pixelWidth"＞＜/v:f＞＜v:f eqn="prod @3 21600 pixelHeight"＞＜/v:f＞＜v:f eqn="sum @0 0 1"＞＜/v:f＞＜v:f eqn="prod @6 1 2"＞＜/v:f＞＜v:f eqn="prod @7 21600 pixelWidth"＞＜/v:f＞＜v:f eqn="sum @8 21600 0"＞＜/v:f＞＜v:f eqn="prod @7 21600 pixelHeight"＞＜/v:f＞＜v:f eqn="sum @10 21600 0"＞＜/v:f＞＜/v:formulas＞＜v:path o:connecttype="rect" gradientshapeok="t" o:extrusionok="f"＞＜/v:path＞＜o:lock aspectratio="t" v:ext="edit"＞＜/o:lock＞＜/v:shapetype＞＜o:p＞＜/o:p＞＜/span＞＜/p

???

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞淘寶某商家洪波＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞化名＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞)＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞告訴記者。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　洪波口中的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞生意＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞是指他開在淘寶上的阿迪達斯鞋服店。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞月中旬，因為網店被阿迪達斯有限公司＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞下稱＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達斯＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”)＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family

??? '(# font face' '??' '????? ??? ?? ??? ???? ??? ? ?? ??.

?????????????-(spanananlang ='?- US' style ='font -family: Arial, font -ssssssize: 9pt '????????????-(spant -spananant (# # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # -font -family:Arial;mso -bidi -font -family:Arial `? ???.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　來自淘寶的數據稱，淘寶曾協助阿迪達斯在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年處理了＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞多家涉假店鋪。

雖然＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2013＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年以來的這一數據還未可知，但至少表面上看來，阿迪達斯淘寶打假的成效或許并未達到預期。

?? ??? ?? ??? ?? ??? ???? ????? ???? ??.

在淘寶上搜索阿迪達斯，眾多售價在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞元以下的產品，仍然比比皆是。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　＜strong＞＜span style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞店主通過＜/span＞＜/strong＞＜/font＞＜/span＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜/strong＞＜strong＞＜span style="font-family: 宋體; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞技術手段＜/span＞＜/strong＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜/strong＞＜strong＞＜span style="font-family: 宋體; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞避損＜/span＞＜/strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜o:p＞＜/o:

'span '' '' -'s''

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　今年＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞月中旬以前，洪波在淘寶網店售賣阿迪達斯產品的生意一直十分興隆。

以其＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2013＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年春節前的銷量為例，店里當時每天流水可達＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬元，按＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞30%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的凈利潤計，每天下來，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞3000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-h

ansi -font -family:Arial;mso -bidi -font -family:Arial '' -'font face ='? '' ? ? ?? ??? ?? ??.

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞{page＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞＿＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞break}＜o:p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　但好景不長，在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞月份，洪波的淘寶店接到了淘寶刪除售假商品的通知。

????? ?????? ??? ??? ????? ?????? ?????, ??? ???? ??? ??? ?? ?? ????? ???.

??? ??? ??? ? ? ?? ??? ?? ??? ???? ????? ???, ??? ??? ?? ???? ?? ?? ??? ??? ???.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

'span style ='font -size: 9pt, mso -ascia -font -family: Arial, mso -hansi -font -family:Arial, mso -bidi -font -family:Arial (Arial)'?'font face ='??'?? ??? ?? ??? ???? ?? ??? ??? ??.

?? ?? ??? ?? ?? ???? ??????? ????? ????.

與此同時，為了暫避阿迪達斯的打假風波，不少網店在被投訴后，都選擇了上架＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞耐克產品＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞，而原有的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達斯暢銷產品＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"

'span style ='font -size: 9pt;'mso -ascii -font -family:Arial;'mso -hansi -family:Arial;'mso -bidi -font -family: Arial'? ??? ????.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

‘font face = ‘?? '-(span style style = ‘font -sssssssize: 9pt, msoasssaasci- font -family: Arial, mso hansi -hansi -font -family: Arialy, msoso -sasss -sssssize: Appt, msopt -ssassssassssayy -fffffface ((((((((((((((((((())))))-ssssssssssssssssss??.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

'span style ='font -size: 9pt, mso -ascia -font -family:Arial, mso -hannsi -family:Arial, mso -bidi -font -family:Arial (Arial)'? ??? ??? ='?? ?? ??? ?? ??? ?? ??? ??? ???.

依據淘寶的規定，藍冠積分為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞10001＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞～＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞20000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞分，由于洪波的這一朋友沒有通過虛假成交來刷高店鋪評級，按照＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞一個成交才會有一個好評＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span sty

le="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞來估算，該商家至少成交了＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬單冒牌阿迪達斯鞋服。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞以平均單價＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞70＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞元左右、＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞30%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞凈利潤率估算，他至少賺了＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞21＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Ari

‘ font face '‘ ??' '' '? ??' ('' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　然而，有趣的是，與洪波準備老老實實轉型不同，他朋友的藍冠店鋪雖然也被投訴了，但通過一些＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞技術手段＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞，目前其店鋪又解除警報可以正常銷售了。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

譬如很多人會同時注冊多個店鋪＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞ID＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞，被封掉一家店就會將假貨轉移到另一家未被處罰的店繼續銷售＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞另外，對于積分很高、商譽好、易被淘寶推薦和消費者容易搜到的店鋪，如果重新開辟一個店鋪，將會損失包括老客戶在內的許多資源。

?? ?? ???? ??? ?? ?? ??? ???? ?? ??? ??? ?? ????.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　＜strong＞＜span style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞先向大網店＜/span＞＜/strong＞＜/font＞＜/span＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜/strong＞＜strong＞＜span style="font-family: 宋體; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞開刀＜/span＞＜/strong＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜/strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜o:p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞如今，在淘寶上搜索，售價＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞元以下的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞‘＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達斯產品＜/font＞＜/span＞＜span lang="EN-US" style="font

-family: Arial; font-size: 9pt"＞’＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞還是非常之多，但在現實情況下，怎么會有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞200＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞元以下的阿迪達斯產品＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞?”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞以洪波的經驗判斷，這些冒稱＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font

-family: Arial"＞＜font face="宋體"＞阿迪達斯網店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞元以下的產品應是阿迪達斯的投訴目標。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　來自天貓阿迪達斯官方旗艦店的陳列顯示，其產品標價多為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞200＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞元左右及以上，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞4368＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞件商品中僅有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞3＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞款

‘font /fonnt (# # # # # # # # # # so-hansi -font -family: Arial; mso -bidi -font -family: Arial (Arial) >

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞　　然而，＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜a href="http://www.91se91.com/news/caijing/20130425/339307.html"＞＜span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞阿里巴巴＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞公關部高級經理羅靜卻不認為僅憑價格就能認定賣方為假貨：＜/span＞＜/font＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞商品的真偽是由品牌權利

??? ??? ??? ??? ? ??? ??? ???? ??? ??? ???. ?????? ??????? ? ?? ??? ???. ???? ?????? ?? ???? ???? ????? ???.

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”{page＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞＿＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞break}＜o:p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　《中國經營報》記者了解到：淘寶方面提供的假貨鑒定流程通常是，品牌持有人＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞如阿迪達斯＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞)＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞在淘寶上發現了可疑網店，然后向淘寶投訴這些網店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-famil

y: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞售假＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞淘寶按照投訴信息，經過初步判斷，給淘寶網店店主下發通知＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞店主接到通知后，可以通過申訴以表明所售產品是真品。

?? ??? ??? ???, ???? ? ???? ??, ???? ???? ??? ?? ??.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞淘寶網從成立之初就建立了通過機器系統排查和人工專業團隊巡查等系列機制，并在消費者購買的所有環節嵌入維權平臺，處理流程對消費者完全透明，公司擁有超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞名的知識產權侵權管理的專職人員，并且通過主動打擊、商品抽檢等多種方式加強對商品信息的管理力度。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　然而從被查處的網店和搜索情況來看，無論淘寶，還是品牌商，都會首選銷售假貨規模較大的網店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞入手＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞打假。

??? ??? ?? ??? ?? ???? ???? ???? ???.

?? ?? ??? ????? ?? ??? ??? ??? ? ??? ? ?? ??? ??? ? ??.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

‘sspanstyle = ‘font -sssssssize: 9pt, msoasssaasssaasssaaassaaasspan style = ‘????spanstytttttssyyyyle = ‘sspant -ssassssssssssss -sss -ssssaaassassssssaasssaytttttttt????? msosppsspanspansspansayyyyyyyttttttttttssssssssssssssssssss??? ????? ?? ???? ?? ? ??? ??.

??? ? ????? ????? ???? ??? ????? ?? ??? ?? ?? ??.

至于假貨店主，要么轉售自主品牌，要么轉售真品，從長遠來看，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞套牌錢＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞是賺不下去的。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

'font face ='?? '-'span style ='font -size: 9pt, mso -asicii -family:Arial, mso -hansi -fonnt -family: Arial'? ??'mso -bidi -font -family:Arial'? ??? ??? ???? ?? ???, ????? ?? ???? ??.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　然而，耐人尋味的是，被阿迪達斯和淘寶異口同聲稱為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞常規合作＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞的打假投訴，背后也許隱含著更多深意：鞏固既有市場，為進一步的渠道下沉做準備。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　在經過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2008＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞年北京奧運會后的高庫存處理調整期后，阿迪達斯在中國的市場份額已經直逼耐克。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　市場數據和分析公司歐睿咨詢＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2013＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞3＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞月發布的研究報告顯示，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞年，＜/span＞＜span lang="EN-US" style="

font-family: Arial; font-size: 9pt"＞＜a href="http://www.91se91.com/news/hangye/20130610/346250.html"＞＜span lang="EN-US" style="font-family: 宋體; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞耐克＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞占據中國體育運動服飾市場＜/span＞＜/font＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞12.1%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的份額，阿迪達斯緊隨其后為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞11.2%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞

，排名第三的安踏則為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5.8%＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達斯回復稱，在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞通向＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2015＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞之路＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="

宋體"＞戰略的指引下，阿迪達斯計劃在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2015＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年到達＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1400＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞個國內低線城市。

目前，阿迪達斯在超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞900＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞個國內低線城市運營店面，其中，僅＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，就有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞400＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞家阿迪達斯新店開在低線城市。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　阿迪達斯淘寶打假的行為是否會驅使這些冒牌商品低價流向低線城市，進而沖擊阿迪達斯開在當地的實體店鋪＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞?＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞阿迪達斯的回復是＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞不擔心＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;

mso -bidi -font -family:Arial '' '-'font face ='??'? ????

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞根據我們的品牌調研顯示，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年我們已經提升了在低線城市消費者心目中的地位，品牌知名度、喜好度、考慮選擇都顯著升高。

在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，我們在各個渠道，包括電子商務中，都看到了兩位數的增長。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞阿迪達斯集團大中華區新聞發言人說。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　就目前而言，中國低線城市當下的網購規模受物流等相關因素的影響，市場規模仍然有限，這也讓阿迪達斯少了網上打假的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞后顧之憂＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞：假貨流向低線城市沖擊其在該地區的實體店鋪銷量。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

'span style ='font -size: 9pt, mso -ascia -font -family:Arial, mso -font -family:Arial, mso -family: mso -bidi -font -family:Arial "'

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞月底開始，針對女鞋、運動鞋、箱包幾大類目，淘寶展開為期一個月的專項整頓計劃，打擊假冒商品，重點關注的品牌則包括＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞NIKE＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞、＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞Adidas＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞、愛馬仕、路易威登、百麗等。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

'span style ='font -size: 9pt, mso -ascia -font -family: Arial, mso -hannnt -family:Arial, mso -bidi -font -family:Arial (Arial)'? ??'??'? ?? ??? ??? ?? ? ?? ? ??.

淘寶公布的官方數據顯示，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，阿里巴巴集團處理的侵權商品信息＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞9400＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬條，處罰會員＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞95＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬余人＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial;

mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞而在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2011＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，這兩項數據分別是＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞6320＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬條、＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞70＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞多萬人。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　但另一方面，淘寶打假的力度似乎隨著交易額的持續增長反而有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞相對下滑＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的態勢。

同樣是來自淘寶的數據，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2011＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，淘寶和天貓＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞彼時仍稱為淘寶商城＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞)＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞總流水達＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞4856＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Ar

ial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞億元＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年，這一數額突破＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞萬億元。

這就是說，淘寶和天貓的銷售額在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年同比增長超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞，但其官方處理的打假信息同比增幅不足＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞50%＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　從淘寶公布的知識產權侵權管理人員來說，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2011＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年時，這一團隊已＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞人＜/font＞＜/span＞＜spa

n lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年則仍表述為＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞超過＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞人＜/font＞＜/span＞＜sp

# ‘E- US ’ style = ‘font -family: Arial;, font -sssssssssize: 9pt (E????span -span style = ‘font -ssssssssye: 9pt; ‘font -aaaaaaaassyyy -family: Arial;;;, mso -spansapanstyle = ‘font -syyytts s sssssye: 9pe: 9pt: 9pt;;, msoaasssssssssiaaaaaaasssssssssssssssss'font face ='??'? ??? `

那么，這是否意味著＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年同比增加的約＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞50%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞的打假工作量，是靠這個團隊更多的加班來完成＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞?＜o:p＞＜/o:p＞＜/span＞＜/p＞

'span style ='font -size: 9pt, mso -ascia -font -family: Arial, mso -hansi -family:Arial, mso -family: mso -bidi -font -family:Arial (Arial).

外界所能觀察到的是：＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞年，阿里巴巴集團向所有品牌權利人開放了知識產權保護系統平臺，品牌商團隊只要通過該平臺提供侵權商品鏈接和證據，淘寶在核實后即可予以刪除。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞　　換言之，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞年淘寶打假工作量的提升，一靠＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞外援＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞即品牌商舉報＜/font＞＜/span＞＜span lang="EN-US

'style ='font -family: Arial;font-sssssize: 9pt '' '-(spanstyyle ='font -span style =font -sssize: 9pt, msoaaaaaassciaassyyyyy: Arial, mso -hansi -famsi -font -spanstytttttttttsssssssssssssssssssciefasscieassyyyyyyyyyyyyyyyyyyyyyy: Asyyyyyyyyy??' '2? ?? ???? ???? ?? ??? ????.

??? ??? ?? ???? ????? ??? ??? ??? ?? ????. ??? ???? ?? ??? ?? ?? ??? ?? ????? ??? ? ??? ? ? ???? ????.

而更加引起爭議的是：淘寶當下的打假模式設計明顯屬于＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋體"＞注冊自由、事后追懲＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋體"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’? (‘o:p (`? `

‘font face = ‘?? '(span style style = ‘font -sssssssize: 9pt, msoasciasassay- ffamily: Arial, msoso -hansi -fonnsi -font -family: Arialy = ‘font -sssssssssssapt: 9pt, msoasssassssssssssasssssssssffacy -fface ((((((((((((((((((((((((((((((((((((((((??????? ???? ??? ???, ???? ??? ??? ?? ?? ? ?? ???.

'span '-'font' -'?''