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　　Rothman is a longtime professional fashionista whose consulting firm, Styleauteur, runs dress-for-success seminars at Fortune 500 companies and elsewhere. She‘s frequently called in to coach individual executives on sprucing up their personal style. "For instance, I‘ve had law firms and major accounting firms call me and say, ‘Can you work with So-and-So? He‘s not going to make partner until he starts looking like one,‘" she says.

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　　There‘s a reason for that: "We‘d all love to believe appearances don‘t matter, but the reality is, packaging counts.What you wear is part of your overall personal brand, your professional image. If you want to move up in your career at almost any big company, you have to look the part. The old adage ‘dress for the job you want, not the job you have‘ is still true."

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　　Style Bible goes into lots of lively detail about how to put together a work wardrobe, depending on your job, your budget, and where you live. In general, Rothman says that some mistakes women make revolve around "the sexiness factor -- wearing too-short skirts, too-high heels, or too much makeup." For men, she‘s most often called upon to help address sloppiness, including "stained or wrinkled clothes, or clothes that don‘t fit properly."

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　　First, Rothman notes that advancing a career these days depends in large part on networking. So "even if you believe that the quality of your work should speak for itself, what about the way you come across to people who aren‘t yet familiar with how good your work is?" she says. "If you‘re going to networking events, people there are forming first impressions of you based in part on how professional you look." Until they‘ve gotten to know you, they have little else to go on, so it‘s smart to make sure your style isn‘t getting in the way.

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　　And second, Rothman suggests that those who doubt that clothes matter conduct a small experiment: "Just try dressing more professionally for a week, or a month. Most of us feel more confident and more competent when we dress well. You may even find that other people respond to you differently. It can be hard to command attention and respect when you look as if you just don‘t care.

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"You have to get dressed every day anyway - you can't go to work naked,'she ads.'So why not try to make what you're wearing work for you?'Why not, indeed.

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