The Two Sale Of Sports Shoes Is Not Only Related To Brand Awareness.

In the news of sneakers, last week's impressive news and Solebox Berlin store launched a sale of Nike Air Max 1 "Parra" to crack down on Reseller, asking customers to change out of the shoe store immediately after buying the shoes.

And the sale site is also quite exciting. In the relevant developments of Instagram, we can see that in order to avoid creases, buyers who cautiously go to the shop on tiptoe and take off their shoes at the first time after they get out of Solebox.

Bottom.

Solebox is not unreasonable. In the author's draft, the resale price of this Nike Air Max 1 Parra is up to 425 US dollars (about 2894 yuan) on the authority shoe resale platform StockX.

At the same time, StockX also produced "market observation" topics for Nike Air Max 1 "Parra" and Nike x Off-White Off-White Presto "Black", which is more concerned in the resale market.

Performance.

StockX set up perfect topics around the topic shoes to facilitate buyers' inspection.

The above phenomena triggered by a pair of Air Max 1, as well as the resale platform's more professional handling of the topic shoes, is not hard to see. The statement that "the 2018 shoe sports shoe resale market will develop to an unprecedented peak" is being confirmed.

In addition to StockX, Flight Club merged with GOAT and received $60 million in financing. Stadium Goods was invested by LVMH Luxury Ventures. Large and small associations, groups and even individuals, and many media began to make a fixed topic on the statistics of the resale price of the shoes on domestic and international social platforms.

The value of the two tier market is already beyond our imagination.

John McPheters, founder of Stadium Goods, also bluntly said that Resale is already a part of the big market of the shoe market.

In an interview with HYPEBEAST, John McPheters, one of the founders of Stadium Goods, once said that the value of the shoe market is much more than 1 billion dollars, and Resale is also a part of this great territory.

In fact, this kind of talk has long been accepted by players.

Objectively speaking, the premium for resale of sports shoes has been determined by the market rule. If in the psychological acceptance scope, buyers are willing to accept double resale price of a pair of sneakers compared to the selling price. Under this change, the relationship between Reseller players and some players is not as good as the past "sword and crossbow". Instead of Resellers, the buyers do not need to participate in the "sell out" of the brand or dealer set up, so they can get a pair of sneakers more easily.

Behind the constant development and gradual acceptance of the sports shoe resale market, what we can see is the most popular form of Sneaker Culture nowadays: people are more willing to discuss trends and topics, so the brand history of the past and the Story Telling of athletes seem to be less effective.

Of course, resale price has become one of the highlights of a pair of shoes.

In the past, when Sneakerhead talked about the innovative technology content of a pair of shoes and the story of color matching around their shoes, now it is the biggest concern for sneakers to talk about whether a pair of shoes is worth queuing or buying, resale prices and trends, whether they are jointly or in line with the prevailing trend.

Therefore, "taking goods" has become the focus of celebrities being assessed.

The relationship between supply and demand determines the growth of the sports shoes resale market.

But if you think deeply, it is not hard to find that the most decisive role is still the brand: Air Jordan and Adidas YEEZY are the best precedent for the increase in volume and the decrease of the topic.

The brand will certainly not stop making topic shoes, and the resale market is also developing at the same time. But another major factor in the current market growth of the shoe sales is that the fashion trend brings more players into this cultural scene.

When the sneaker culture is out of trend, resale price and there is no enough history or topic to stimulate future players, the resale market will also shrink.

So, if fashion trends no longer prefer sports shoes, what form will the next Sneaker Culture become?