News Birds Invest Heavily In Leading Logistics Support Centers

Invest billions of dollars to build the leading logistics supporting center in China

Chinese consumption

Garment industry calls for garment logistics

With the rapid development of China's economy, Pierre Cardan, crocodile, Playboy and other domestic brands have been competing in the domestic market to get a piece of cake.

But it is worth noticing that both the industry experts and the media pay more attention to the fact that regardless of the strong competitive international brand or the domestic brand that has been fighting for many years, the key direction of the enterprise development is branding and the establishment of a production, wholesale and retail one management mode.

Most of these garment enterprises need to solve the business of entering, selling and storing the finished garments themselves, and at the same time provide the circulation of clothing materials, semi-finished products and finished products, and track and manage the whole process.

This whole process of tracking is actually a typical supply chain management, and it is also the trend of the future garment industry.

An expert in the industry said that the clothing industry has a very strong overall characteristics of seasonal changes. "From the consumer's point of view, the customer's demand for clothes is more and more fashionable and personalized pursuit characteristics, which is destined for a short period of fashion market. If you want to occupy the market, the reaction of the enterprises must be faster."

The characteristics of the industry determine that the back-end logistics industry of garment enterprises must have efficient logistics service capabilities.

Misunderstanding of clothing logistics in China

In addition, clothing enterprises attach importance to logistics as well.

The traditional fashion industry has a single channel form and does not need to spend a lot of energy to maintain, so the importance of logistics management has not appeared. However, with the competition way gradually spanning from cost competition to market competition, garment channel competition has begun to receive the attention of enterprises and even industry.

Relevant information indicates that the channel construction of garment enterprises in China started in the early 90s of last century, and has begun to take shape.

However, many garment enterprises neglect the basic construction of logistics and distribution, while some enterprises lack knowledge of channel expansion and logistics, and fail to regard logistics distribution centers as the basis for the expansion of enterprise scale. These two types of enterprises can only be marginalized slowly.

And experts also pointed out that even if there is a logistics distribution center, but due to the lack of computer and modern technology applications, in handling inventory, purchase, shipment related information, manual operation, leakage, error, error occur frequently.

It is noteworthy that most domestic garment enterprises have not yet achieved the interconnection of computers, which has also greatly hindered the efficient and smooth operation of logistics.

Between headquarters and various channels, information pmission between channels and channels is slow and the accuracy is poor. Enterprises can not adjust production and adjust goods in a timely and timely manner according to the market and market changes, which may delay sales opportunities or lead to backlog of products, which greatly affects the efficiency and economic benefits of garment enterprises.

Quick response to logistics distribution of wedding birds

In order to seize the opportunity in the domestic market, the "good news bird" group has launched a leading logistics distribution center project in China.

At present, with the help of professional strength, the news birds set up a supply chain system with rapid response as the core, providing efficient logistics distribution services for terminal stores.

The continuous optimization and upgrading of supply chain and logistics capabilities laid the foundation for keeping the industry leading position.

Logistics distribution center in construction

It is understood that the project is a multi-functional, efficient, economical and practical fully automated distribution center which integrates warehousing, sorting and distribution. Its technical content and automation are very few in the domestic garment industry, and it is the first domestic integrated international advanced assembly system.

The average order response time is 3-5 hours, and the throughput capacity is 50 thousand. It can meet the distribution needs of 3000 stores and 5 billion yuan per year.

The news bird bird logistics distribution center adopts the international sophisticated automatic hoisting line system, the domestic leading automatic picking equipment, highly intelligent information warehouse management system technology, is the most complex, the most automated and the most advanced clothing product logistics system in the domestic system, and the total investment of the first phase will reach 100 million yuan.