Liu Xiang Takes Part In Nike Destroy&Nbsp; To&Nbsp; Create Exhibition Activities
December 13th, December 10, 2010 evening, one by
Nike
The "Destroy To Create" theme exhibition is held in Shanghai South Bank Art Center.
The theme of the activity is derived from the name of NikeDestroyer Jacket, which means that we can constantly innovate to better innovate.
The scene shows many international and domestic artists and creative teams inspired by Destroyer Jacket, whose works span many fields such as art, fashion and culture. Each work fully reflects the author's deep understanding of "destruction is only innovation".
On the day of the event, some artists and creative personages also came to the scene to share their understanding and interpretation of destruction and innovation with the guests.
And just won the Asian Games champion.
Liu Xiang
The appearance of the scene brought the atmosphere to a climax.
Prior to this, Liu Xiang had been wearing this innovative concept of Destroyer Jacket, completed the Nike Sportswear "not only fly" themed advertising film.
Dressed in Nike for his tailor-made Destroyer Jacket's Chinese flying man, he talked about his love for Destroyer Jacket at the event. In the eyes of the flying guy, "Destroy To Create".
Destroy To Create
It is to constantly break through their limits and create new achievements.
In addition, Gildas, the main member of Kitsun, the famous French creative team, also parachuted the scene, explaining the theme of "Destroy to Create" with music.
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Destruction is nothing more than innovation; innovators are destroyers, and enthusiasm for destruction comes from them.
innovate
。
Different works of art on the spot are the creative expression of artists' deep understanding of destruction and innovation.
The Destroyer device created by Zhang Dali, the first graffiti artist in China, uses his profile to express his longing for art and his desire to break through and recreate. The Paris fashion brand, known as "Andrea" and "Creator", is famous for its bold creation and design. It has carried out a series of Reengineering of Destroyer Jacket with the theme of "Destroyer" and "Creator". The "ToDestroy To To" device created by Hongkong artist Edison Chan splitting Destroyer Jacket has fully displayed his love for this classic jacket and his yearning for rebirth; and the "neon" device of "Mi" created by the British creative team has arrived at Shanghai, and it has been shown at the scene.
In addition, many domestic cutting-edge designers were invited to participate in this theme creation.
Fashion designer Kim Yu Yu and his partner sun Chun Liang, and fashion designer Qiu Hao, UmaWang, MashaMa and VegaWang, designed a series of garments using soluble paper materials. The clothes worn on the models instantly dissolved and had great breakthroughs and impact. Milk magazine's new fashion designer Shangguan Zhe, KimKiroic, Zhang Na, Ye Qian and Zhou Xiangyu were reorganized with Destroyer Jacket, each of which has its own distinctive style.
Liu Xiang
Destroyer Jacket is undoubtedly the protagonist of the whole party, all creation is just to reflect the innovative spirit behind this classic campus jacket.
In the winter of 2010, Destroyer Jacket launched a new attack. Nike kept the original classic design, and made improvements and innovations. From detail to material, from color matching to function, it broke people's impression of jacket products and created a new benchmark.
The development of this Nike Sportswear classic jacket is also the best proof of "Destroy To Create".
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