361 Degrees Once Again Open Brand New Strategy To Lead The Asian Games Era Layout

December 13th, a few days ago,

According to the 361 degree president and executive director Ding Wu, the "new Asian power" strategy will cover various aspects such as sponsorship, product development, personnel training, resource development, media cooperation and so on. Through integrated marketing tools, combined with high-end resources, with the help of high-quality platform, we will plan and develop 361 degrees to be the most competitive brand of international sports brand.

In addition, as an important part of the "new Asian power" strategy, 361 degree after becoming a senior partner of the 2010 Asian Games in Guangzhou and the global official sponsor of the Asian Olympic Games, it plans to join hands with the Asian Olympic Committee to sign a new strategic cooperation agreement.

According to the blueprint of the two sides cooperation, the 361 degree plan will become the partner of Asian top sports events such as the 2011 World University Games, the Asian Beach Games in 2012, the Asian Youth Games in 2013, the Inchon Asian Games in 2014, the Asian Winter Games in 2015.

As the top sports event in Asia, the Asian Games in Guangzhou not only showed China's demeanour to the world, but also provided a rare marketing opportunity for China's own brand.

At this Asian Games, 361 degrees, by participating in the Asian Games propaganda, providing Asian Games equipment and sponsoring sports teams, greatly enhanced the exposure rate and brand reputation of the products, won the praise of the people of all Asian countries, and created favorable conditions for the full march into the international market.

Ding Wu said, "361 degrees" has been promoting the development of sports in China and even Asia.

Starting the strategy of "new Asian power" is not only a strategic need for enterprise development at 361 degree, but also hopes to remind 361 degree to stick to its corporate responsibility and development mission, and urge itself to keep moving forward, like a powerful engine, providing a continuous impetus for the development of sports in Asia.

According to the insiders, the 361 degree "Asian new power" strategy, based on the local and international perspective, has broken through many Chinese brands' pursuit of "one-off benefits" sports sponsorship. The brand concept of "Asia's more love" has been effectively integrated with the top Asian sporting events. Through scientific and systematic strategic planning, sports marketing has been implemented as an important part of brand building for a long time, and has become another benchmark for Chinese national brands to compete in the international market.