Shoe Enterprises 361 Degrees, After The Asian Games Era &Nbsp; High-End Strategy Continued Asian Games Legend

With Guangzhou

Asian Games ended, the 361 degree new strategy renewed strength.

As Asia's top sports event, the Asian Games in Guangzhou not only showed China's demeanour to the world, but also provided a rare marketing opportunity for China's own brand.

At the Asian Games, China's leading sports brand, such as 361 degrees, has greatly improved the exposure rate and brand reputation by participating in the Asian Games publicity, providing Asian Games equipment and sponsoring sports teams. It has won the praise from the people of all Asian countries and has created favorable conditions for the full march into the international market.

Although VIP has already had the international market "admission ticket", however, in the era of Post Asian Games, Chinese sports brand wants to stand out in the fierce international competition. It not only needs advanced technology and strong resources as support, but also needs forward-looking, scientific and systematic strategy as a front buoy, which may even become the key to victory in the future.

In this regard, 361 degrees has been in front of many Chinese sports brands.

Recently, 361 degrees released the strategy of "new Asian power", and began a new strategic deployment in the Post Asian Games era.

It is understood that the "new Asian power" strategy will cover events sponsorship, product development, personnel training, resource development, media cooperation and other aspects. Through integrated marketing tools, combined with high-end resources, with the help of high-quality platform, it will be planned and 361 degrees to forge the most competitive brand of international sports brand with the most competitive brand value.

This will not only promote the growth of China's national sports brand, but also become an important force to strengthen China's sports strength and promote the development of sports in Asia.

In this regard, 361 degree president and executive director Ding Wu said, "as China's leading national sports brand, 361 degrees has been promoting the development of sports in China and even Asia as a mission.

Starting the strategy of "new Asian power" is out of the strategic need of 361 degree enterprise development, and at the same time, it also hopes to remind 361 degree to stick to its own enterprise responsibility and development mission at the same time, and urge itself to keep moving forward, like the "engine" of horse power, providing a continuous support for the development of sports in Asia.

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International competition, 361 degree high-end armed forces again set out

The 361 degree "Asian new power" strategy reflects its clear understanding and profound insight into the prospect of the internationalization of the Chinese sports brand.

With the intensification of economic globalization, the internationalization of the domestic market and the internationalization of the international market coexist with each other, and business competition is escalating. Brand competition has become one of the focuses of international competition.

Among them, sports marketing has become an important marketing tool to achieve brand internationalization. Coca-Cola, Samsung and other international giants have made use of sports marketing to achieve success.

At present, the continuous enhancement of China's comprehensive national strength and the frequent hosting of top international sporting events provide a good opportunity for Chinese national brands to achieve brand internationalization through sports marketing.

However, the lack of high-end cooperative resources and the lack of long-term development strategy have seriously hindered the further development of Chinese national brands and become a major obstacle to their brand internationalization.

The 361 degree "Asian new power" strategy provides valuable experience for China's national brand war.

According to Ding Wu, President and executive director of the 361 degree Commission, as an important part of the "new Asian power" strategy, 361 degree after becoming a senior partner of the Guangzhou 2010 Asian Games and the global official sponsor of the Asian Olympic Games, it plans to join hands with the Asian Olympic Committee and sign a new round of strategic cooperation agreement.

According to the blueprint of the two sides cooperation, the 361 degree plan will become the partner of Asian top sports events such as the 2011 World University Games, the Asian Beach Games in 2012, the Asian Youth Games in 2013, the Inchon Asian Games in 2014, the Asian Winter Games in 2015.

361 this move not only made full use of the advantages of hosting the top international sporting events in China, but also promoted the brand position of the 361 degree in the Chinese market, and also seized the high-end resources of the Asian Olympic Council. It accelerated the process of brand internationalization through the top sports platform in Asia, and laid a solid foundation for the 361 degree participation in the international game.

The industry believes that the 361 degree "Asian new power" strategy, based on the local and international perspective, has broken through many Chinese brands' pursuit of "one-off benefits" sports sponsorship, and has effectively integrated the brand concept of "Asia's more love" with the top Asian sporting events. Through scientific and systematic strategic planning, sports marketing has been implemented as an important part of brand building for a long time, and has become another benchmark for Chinese national brands to compete in the international market.

The closing of the Asian Games is the end and the beginning.

The 361 degree success achieved in the Asian Games marketing in Guangzhou is relying on the strategy of "Asia's new power" as the strong backing, with a more confident and mature generals demeanor in the international arena, becoming the pioneer of the Asian Games in the Post Asian Games era.

The 361 degree expedition will also lead to the growth of Chinese national brands. In the Post Asian Games era, the legend of Asian Games will be written to provide the most powerful support for the development of China's sports and the development of sports in Asia.