Exhibitors: Shortsightedness Is A Shortcut.

With China

It should be said that at the beginning of various exhibitions, enterprises were very responsive, and indeed they achieved different degrees of social and economic benefits.

But the problem is that the starting point of the exhibition is to promote the local clothing economy. These macro aspirations are often very different from the microscopic reality of enterprises.

If the exhibitors fail to achieve the purpose of brand promotion and market expansion, they will lose the motivation to continue exhibiting.

However, the exhibition represents the local image, so there is such a reason why the company is famous for its exhibitors.

In such a situation, exhibitors are reluctant. As time passes, enterprises will naturally be "afraid".

Under the drive of "fear", the effect of exhibition can be imagined.

Fashion show has gradually become the fashionable choice of many cities in China to enhance their image.

However, the embarrassment behind the bustle is a dilemma.

How much social and economic benefits can be generated by various clothing festivals and exhibitions?

The reality is that enterprises complain of pain, and people are tired of it.

Some of the costumes that appear to be effective have even gone into a difficult, difficult and difficult situation.

Some clothing exhibitions are more important than pragmatism and more formal than content. In some places, it is hard to make the festival wear "two words" to show its taste.

The opening ceremonies with great investment; the ditty fashion show; the model contest, the brand selection and so on, are even more customary.

Let people live "clothing exhibition is a basket, what need to install" sigh.

The boom of local clothing festivals is easy to create a situation of "too few people".

There has been competition for foreign tourists.

Do you come to my holidays? All the expenses are free; you come to me for tax and expense subsidies and so on.

The consequences of "resource dilution effect" caused by such vicious competition are unthinkable.

An overseas trade organization's director of the exhibition lamented: all parts of the country are engaged in clothing festivals and expositions. Overseas merchants' resources are limited in the end, so that the benefits of both sides are declining. Overseas manufacturers can not find partners, and some mainland enterprises can not meet the market requirements of overseas manufacturers.

Foreign well-known brands enter the country, often restricted by the regional economic culture and market consumption conditions. Regardless of the local conditions, it is difficult to win overseas famous brands.

Because of the expected market efficiency, overseas brands will eventually fly away.

After all, the fashion show is a professional exhibition, and it should follow the professional rules.

A good clothing exhibition enterprise is needed. It is not difficult to achieve the unification of social effect and enterprise benefit.

It is difficult for some organizers of the exhibition to take a little less head, listen to the voice of some enterprises, and do something that looks beautiful.

In the final analysis, the embarrassment faced by the fashion show is that some organizers are "taking advantage" and ignoring its sustainable development.

People with insight pointed out that the clothing trade fair should introduce the "delisting mechanism", kill a batch, stop a batch, and let the exhibitors' maximum satisfaction and economic and social benefits win win the exhibition.