Can Jeremy Lin Sign XTEP To Make Good Use Of This Golden Signboard?

Speaking of XTEP, for many of the high-end products that remain in childhood, Nicholas Tse and Willber Pan, who are the most enthusiastic fans, made the endorsement, and a "XTEP flying sensation" sold for a higher price than other domestic brands.

But with the passage of time, once XTEP gradually declined, and even in the time of blind date, because the man was wearing XTEP embarrassed by the woman, XTEP seemed to be the pronoun of "cock wire".

On the one hand, XTEP has been reduced to the present situation because of the impact of the electricity supplier era and no successful transformation. On the other hand, what is more important is that XTEP has been following the flow pattern for many years, and always has no definite location for its products, and no core product can be its own facade. The impression that XTEP gives is that he is also like a sports brand, but also like a trend product. The only awkward thing is that no matter what it is, there is no core product to support his image, so that XTEP has been a wonderful flower for so many years.

In today's booming market for sports shoes, as a sports brand, it is clear that XTEP will not abandon this huge market. Signing a basketball star is their best and most direct choice. Referring to NB, after signing a small card, they have achieved great success in the field of basketball shoes.

Now, together with book owners, it has been half the battle for XTEP to enter the basketball shoe industry.

Many people will say that now Jeremy Lin is not the same year as the New York Lin crazy, in NBA, and even can not find a new job, in his personal speech, he himself has felt NBA has been eliminated, and no longer back to the age of Lin crazy. But anyway, Jeremy Lin's role in the Chinese sports community, is not inferior to many of the superstars, even if his ability is not as good as that year, even if he is now in NBA strength has been difficult to base.

First of all, as a Chinese athlete, as a bench player, under the pressure of big cities, playing the discrimination against Chinese basketball players by the Yankees is a success. Secondly, as an athlete, he has gone through too many books for so many years. He has struggled to overcome the difficulties of being knocked out of the ball. He has had the risk of losing his job. He has also had a miracle of Lin Meng. He has had enough injuries to ruin his career. He has had the experience of not being trusted by the coach, and also has had the experience of champion. Jeremy Lin can both say that ups and downs and all kinds of life have gone through.

But the most valuable thing is that no matter how many things he has experienced, he has not been knocked down by fate. The competitive core of competition, struggle and unyielding sports that he represents will not decrease as time goes by, and these are exactly what a sports brand needs when doing marketing. Therefore, from the influence, the status of people in China and a series of factors, this time the signing of XTEP and Book Hao, no matter where Jeremy Lin went to play, XTEP is the blood is not lost.

But whether XTEP can use Jeremy Lin's gold lettered signboard is still questionable. After all, as a product, no matter how powerful your spokesperson is, you can finally conquer the consumer or your own product. Is Andemar influential enough? But Andemar's basketball shoes still have a certain gap from the facial value or technology, and the basketball shoes of many lines. Many fans in the library are more willing to consume Nike or ADI's sneakers.

The reason for XTEP is the same. If they have Jeremy Lin in the field of basketball shoes, but in the aspect of products, they are as perfunctory as they used to be and do not spend their minds on basketball shoes. After that, after the value of the book is consumed, XTEP will still be unable to escape the fate of Low.