Tmall Pushes The First Black Technology Fabric To Keep Warm.

On August 9th, Tmall recently launched a black technology warm fabric with Japan's MITSUBISHI Chemical Co., Ltd.

It is reported that this fabric is named "CELWARM hot Granule", which has five advantages: light warmth, antistatic, good shape retention, no binding feeling and easy to handle. According to the partner MITSUBISHI chemical company, the fabric has made breakthroughs in the fiber structure. The conductive COREBRID fiber is used to continuously discharge corona discharge into the air, which can greatly soften the warmth while eliminating the electrostatic disturbance caused by the autumn and winter drying season. Both the demeanor and the temperature can be taken into account.

According to the media, in August this year, the first batch of the latest underwear and autumn trousers styles designed and developed by the first batch of fabrics will be available, covering many famous brands such as Manifen, cat, bananain banana, JACK & JONES, VERO MODA, ONLY, SELECTED and so on.

It is understood that thermal underwear is a new blue ocean market emerging on Tmall in recent years. From the Taobao Tmall consumption trend in winter, "autumn pants" this "local flavor fashion" has not been abandoned. On the contrary, with the advent of the cold wave, the southerners who are known as "not afraid of cold" do not have to keep several sets of autumn clothes and autumn trousers at home.

From the Tmall search and transaction situation, people under 25 years old and over two years old over 35 years old are increasingly keen on the function of thermal underwear. This may also indicate that the cold is not always the old people we imagine. After this 95, the young people are more afraid of the cold.

Based on this, Tmall predicts that the thermal clothing with both fashion and warmth function will have high growth in the next few years. Tmall, based on its platform advantages, will have another wave of clothing such as underwear and trousers.