The Top Company Is Gold!
The specific work of the company is very simple, that is, after signing the brand promotion agency contract with the enterprise, choosing the network BBS community according to the characteristics of the enterprise's products and services, and writing the posts in a targeted way, sending special posts to track posts, and constantly putting the top posts in order to attract more users to read attention, so as to achieve the advertising effect.
The matter of posting and post is simple, but in the 200 most popular BBS forums in the country, there are at least 1000 discussions about the products and services of an enterprise within a month, and 10 thousand effective replies can be achieved.
To achieve this, the company will receive 50 thousand yuan monthly service charge.
I analyzed and thought that this advertising method is more suitable for brand mature enterprises and more suitable for consumer goods enterprises.
For example, a brand new mobile phone company has a new mobile phone, so he can hire top company to promote it in a more focused forum.
In fact, Ali netizens are always using posts to advertise, that is, the hidden advertisements I used to say.
At the Ali forum, I talked about my life experiences, business insights and so on. By the way, my product is a common way.
If a post is well written, it may be recommended by the editor. The click rate is very high and the exposure rate of the product will increase.
However, after all, a person's energy is limited. After writing a paragraph, there will be a lack of new ideas. Now that there is a top post company, are there any businesses that will not be heartbeat?
The company has professional writers and professional hands. If you can publish different articles for each valuable section, what is the result?
I think it is very difficult to do this. The writer needs to know the characteristics of Ali netizens very well, and understand the layout of each piece of value, and the article can not be repeated, and the workload can be imagined.
Now, we are all concerned about blog marketing. If the top companies set up several blogs on Ali and other websites, they will put different articles on them. Of course, these articles will reasonably distribute the keywords of enterprises. What will the effect be?
This should be better than simply posting and top posts.
In addition, I heard Ali set up an advertising operation Department to pack up the advertising resources of Ali.
Ali forum and Taobao and YAHOO forum should be one of advertising resources.
How will Ali make use of these advertising resources?
If they do covert advertising, will netizens oppose it?
Xu Qiyun, editor in chief:
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