The Secret Of Ten Dairy Cows To Become The King Of Dairy Industry

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-- the way of entrepreneurship for new and new people!

Where does the money come from?

Earn money that others can't earn!

Big business created by small capital!

Thousand yuan business success model!

We talked about He Peng, who was born in 1968, originally in Xiangtan, Hunan.

He learned from the information on the promotion of drinking milk by government departments and nutritionist experts that fresh milk is the most perfect food in the world. The annual consumption of fresh milk per capita in the world is 70 kilograms. In China, only 7 kilograms of fresh milk are consumed per person per year, while Xiangtan's annual consumption of fresh milk is less than 4 kilograms.

There are about 600000 people in the urban area of Xiangtan. Does this mean that the development of fresh milk has a broad market prospect?

An impulse to start a business is surging in the heart.

In early 1999, he resigned from the credit union, founded dairy farms, and processed fresh milk.

In 3 years, his dairy farm has developed into a dairy company, with a total profit of 5 million yuan, becoming a local dairy king.

Low investment and high starting, he Peng initially raised only 40 thousand yuan of funds.

Of course, it is very difficult to run the dairy farm.

The poor do their best in doing things. The first step is to solve the problem of operating sites with low investment.

He found a cattle farm that had been idle for many years in the suburb of Xiangtan, and rented it as a base for dairy farming.

Using 1 nearby abandoned factories, it was pformed into a fresh milk processing workshop.

His father-in-law is a senior animal husbandry division. He has rich experience in dairy farming and management. He has retired at home. He asked his father-in-law to "go mountain" as the main technical support.

Thus, with relatively low input, he initially solved the problem of venues and technical strength.

In August of that year, He Peng and his father-in-law went to Henan, Shanxi, Inner Mongolia and other places for a detailed survey of 1 months, and bought more than 10 cows.

He Peng and his father-in-law guarded the farm day and night. Through careful management, the cows quickly passed the adaptation period and began to produce milk in more than 10 days.

In September, He Peng's Xiangtan Yuan Shan Dairy Co., Ltd. was announced and registered with the "far hill" brand.

He Peng is low in investment and technically high.

Solve key technical problems with high standards.

The key to breeding good cows is to prevent and cure diseases and to breed. He Peng's father-in-law wore the theory of combining theory with practice to control the incidence of dairy cows, so that the success rate of breeding was 90%.

In order to improve the milk yield of dairy cows, it is necessary to ensure adequate nutrition in feed. Forage problem is one of the difficulties of large-scale dairy farming in Hunan.

He Peng decided to rely on science and technology to solve this problem as soon as possible.

In February 2000, with the help of Xiangtan Animal Husbandry Bureau and the science and Technology Bureau of Yue Tong District, He Peng introduced the American elephant grass from the Grassland Research Center of Hunan Animal Husbandry Research Institute.

After planting Dwarf Elephant Grass on the hillside of the farm, he concentrated the cow urine and pumped the water into the water tower on the slope to irrigate the farm grass, which not only saved the cost of fertilizer but also protected the environment.

Dwarf Elephant Grass has a protein content of 13%, with fast growth, thick leaves and strong resistance to disease, yielding more than 10 thousand kilograms per 667 square meters, which can be used to feed 2 cows.

Sure enough, after the cows ate the Dwarf Elephant Grass, the 1 heads grew fat and strong, and the milk production increased significantly.

In terms of processing, He Peng is also technically demanding.

At the very beginning, the company used pasteurization to process fresh milk, and kept it under 30 minutes for 75 minutes. Although it could meet the requirements of sterilization, there was also a certain degree of damage to the nutrition.

In 2001, when there was a certain accumulation of funds, He Peng bought a set of consumer equipment from Shanghai. The equipment was made by ultra high temperature instant sterilization technology, which can warm the milk in 3 seconds to 135 degrees. It can not only achieve the purpose of disinfection, but also avoid the loss of nutrition.

The high technology start makes the products of the far hill company reach the unification of high output and high quality.

It is difficult for a scale enterprise to produce scale efficiency by using a scale of social resources, and it is difficult to reach an ideal scale by a farm.

He Peng decided to use the scale of social resources.

In the form of "company + peasant household", he built 6 dairy farms in Xiangtan and Changsha.

He provided the farmers with good breed and strong price and good breed of dairy cattle. He taught farmers how to prepare feed, how to identify cows' estrous period, how to perform artificial insemination, how to carry out artificial milking and epidemic prevention, and how to cure diseases, and so on.

At present, He Peng has helped farmers raise more than 400 cows.

The company signed an order with farmers, in addition to the introduction of a unified introduction of improved varieties, unified epidemic prevention and unified training technology, but also unified purchase of fresh milk.

Every day, the company sends cars to various cattle raising farms to purchase fresh milk and checkout on time.

Aiming at the target market, He Peng has several principles in product marketing.

First, fresh milk processing has always insisted on selling products, that is to say, the output of fresh milk is slightly less than the market sales volume.

He Peng said: "this way, we can avoid waste." because fresh dairy products can only be kept for 2 hours at 0 C -4 degrees, so that consumers can drink fresh and delicious fresh milk every day, and they can ensure that all the fresh milk of dairy farmers can not be guaranteed, which will not affect the income of cattle farmers.

Two is the comprehensive benefits of ideas.

In order to give full play to the comprehensive benefits, he invested about 200000 yuan to build 1 bread production workshops to produce bread and milk.

Through the expansion of the market, the company set up 76 brands of milk chain stores in Xiangtan, Xiangxiang, Changsha and Shuangfeng in the form of consignment, joint venture and so on.

At present, the company's daily sales of fresh milk have increased from 2000 to 10 thousand in the initial stage, and more than 10 thousand can be produced and sold daily.

The three is product and service demand.

In order to satisfy the needs of people of different ages and tastes, he Peng worked hard to solve the problem of single breeds of milk, and developed a series of dairy products by introducing technology, recipes and technicians themselves.

5 series and 17 kinds of dairy products, such as high calcium, sugar free sterilized milk, student milk, sour milk, strawberry milk and peanut milk, have been developed successively.

After the launch of the series of dairy products, the market is well sold and is well received by the general public.

He Peng also specially arranges the staff to engage in the distribution work, carries on the "Three Guarantees" service to the consumer: guarantees the daily milk to be fresh; guarantees the fresh milk does not contain any preservatives, the essence and the pigment, the milk concentration achieves the national high quality standard; guarantees that every morning before 7 o'clock, every day before noon 8 o'clock, in the customer chooses any time to deliver on time.

He Peng's pioneering work has secured a firm foothold, and the scale of his business has made his career grow rapidly. Aiming at the marketing techniques put forward by the target market, He Peng's company can achieve maximum benefit.

How do you make a successful boss?

-- the way of entrepreneurship for new and new people!

Where does the money come from?

Earn money that others can't earn!

Big business created by small capital!

Thousand yuan business success model!