Taiwanese Businessman Li Zongzhi: Mainland Entrepreneurship Depends On "Three Hearts"

He believes that every successful Taiwanese businessman has a classic history of blood and tears. In his album of company growth, he can deeply appreciate the painstaking pains he has injected, and the winning photos of several Rugby matches he has traveled north and south is a driving force to encourage him to move forward.

Li Zongzhi, chairman of Xiamen boat and (Hong Da MA) Food Co., Ltd. and vice president of Xiamen Association of Taiwanese investment enterprises.

Life is like a play, good and bad.

When you are good, don't be complacent and sharp. When you are not good, don't be disappointed.

A person's life has to go through many painful periods. The heavy burden that young people bear may be deposited into precious life, wealth and wisdom. These will become stepping stones for success, and opportunities always favor people who are prepared.

In the past 20 years, Li Zongzhi, a businessman in Xiamen, has traveled extensively in the mainland. After several setbacks, he finally chose to live in Xiamen as a base for career development. He hoped that his own brand could become the pride of the people of Hong Kong.

In his carefully collected albums, reporters saw a difficult scene in his entrepreneurial process.

He believed in the book of changes theory and realized that life has its ups and downs. He believed that the heavy load that young people could bear could be deposited into precious life wealth and wisdom, and opportunity always favors those who are prepared.

Li Zongzhi, who worked in the food and beverage industry, returned to his ancestral home. He studied physical education in college. After graduating from a high school in Taiwan for a few months, he resigned as a teacher and worked alone to earn a living.

Speaking of the original decision, Li Zongzhi said that it was because before that he had set the faith of starting his own business alone.

Although Li Zongzhi's resignation and entrepreneurship started with his father's approval, his entrepreneurial experience was not easy because of his shallow social experience.

"After many attempts, I entered the then (early 80s of last century) Taiwan was in the hot food and beverage market, at the beginning, it was beaten black and blue."

He persevered, and after a few years he founded his own food and beverage business, Taiwan boat and enterprise.

In the early 90s of last century, the brand of hung Ma Ma was the largest and largest export company in Taiwan.

At the very beginning, Li Zongzhi's business dealings with the mainland, mainly in the form of entrepot trade, pported Hongkong's products to the mainland through Macao and Hongkong, and dispersed around the mainland with Guangdong as the center.

At that time, the food and beverage market in Taiwan was already a "Warring States era", and the competition among all the "Princes" was particularly fierce.

Li Zongzhi wants to expand his career and plan to pfer Taiwan's production line to the mainland.

In the early 90s of last century, Li Zongzhi moved to the mainland. At that time, boats and enterprises had bases in Taipei, Taichung and Kaohsiung in Taiwan, and Li Zongzhi's initial strategic vision was quite large. "At that time, I wanted to set up factories in Nanjing, Wuxi and Shanghai in the mainland, Shanghai joined the Taipei, Wuxi joined Taichung, Nanjing and docking, and made the mainland industry and the industry in a line."

However, he did not have a smooth sailing in the mainland in the early years. After all kinds of hardships, he did not lose heart. Instead, he persevered in the war and persevered.

In 1993, Li Zongzhi set up a joint venture with local cannery in Nanjing. It was dramatic that the cannery went bankrupt on the day of preparation for the plant. In 1994, Li Zongzhi set up a factory near the Singapore Industrial Park in Wuxi, but the venture ended in failure.

Then he moved to Shanghai and began to sell well, which was widely praised by consumers.

"At that time, my brother returned from the United States to help me run the Shanghai market. At that time, I was so proud and energetic that the factory was built, employees were hired, and the funds were in place, so that the bad equipment had not yet been shipped from Taiwan."

But at this juncture, the tension in the Taiwan Strait in 1996 brought him to a standstill in Shanghai.

Li Zongzhi did not give up his pioneering spirit after he fought several wars.

His native Xiamen Tongan chose Xiamen as his development base.

After years of readjustment, he set sail with his "boat".

Sincere and sincere: bundled cooperation with the expansion of the development of an enterprise, the development of an enterprise can not always be smooth sailing. Li Zongzhi and his boat and food is like this, after experiencing numerous setbacks and pains, finally usher in a sunny day, a dream come true.

In recent years, Li Zongzhi has been happy. In his efforts, the mainland's business is booming, its factory buildings are constantly expanding, production is increased, and products are constantly being developed and opened.

Today, the "Hong Ma" food kingdom created by him has been firmly established in the Shanghai and Hunan markets, and has been rooted in Xiamen from the coastal areas of Fujian, Guangdong and Northeast China to gradually radiate inland.

Since 1996, Li Zongzhi has reestablished Xiamen as a base for his career development.

From 1998 to 2004, he has been committed to the management of factories. He sighed, "now is a meager profit era. Only by strengthening management, reducing wastage and reducing costs can we sustain the market for a long time."

Under the high standard of management, Li Zongzhi not only produced his own brand name "Hong Ma", but also produced food and beverages for Kangshifu, unification, WAL-MART, Carrefour and other large food enterprises and supermarkets.

In the first half of 2004, Li Zongzhi began to build a marketing team.

Li Zongzhi's newly established company development strategy is very different from that of other large food enterprises. He has not invested a lot of advertising funds, but rather accumulated a little bit of credibility of "Hong Ma", and gradually infiltrated his products to the mainland and even the whole world through cooperation with world-class hypermarkets.

As long as the ship can reach the place, there will be a "flood aunt". Li Zongzhi said, "the cost of logistics in the future is also a key link.

As shipping costs are much cheaper than land freight, so long as there are ships to reach provinces and cities, there must be "Hong Ma" products.

At present, in the nine provinces and cities of the north, Carrefour and big RFA Mart can see "hongma".

Prior to that, he has gained the opportunity to cooperate with WAL-MART, the world's largest store. With the expansion of WAL-MART in the mainland, its products will be listed on hundreds of chain stores in the mainland.

Li Zongzhi has been in the mainland for nearly 20 years, and Mr. Li Zongzhi said he would run the brand well and make Hong Ma a proud brand.

The legend of the Tangshan monks: the monks of the monks in Tangshan, the sweet recipe of the monks, the soup of the hot springs, the hot spring, the "hongma" brand, and the beautiful legend that the ancestors crossed the sea to come to Taiwan to open up mountains and open up wasteland and reclaim wasteland, and to take pains to meet the hot summer heat.

After drinking, they suddenly felt that the summer heat was completely gone, and the thirst was quencher. They were not afraid of Yan Yang.

The secret recipe is more than three generations, and the descendants can't bear to enjoy it alone.

Therefore, Li Zongzhi first produced "hongma mung bean Shuang" in Taiwan, but he liked to study it and quickly extended it to eight treasure porridge, pearl milk tea and so on.

Li Zongzhi chose to use "Hong Ma" as the product brand and use this brand to create her own food and beverage business.

It turned out that his wife surnamed Hong, plus the legendary Hongzhuang aunt, was named "Hong Ma".

According to him, the brand takes a mother's spoon as a trademark, in order to give people a kind of feeling.