Lin Hongnan: Promoting The "Revolution" Of The Industry

Lin Hongnan's inadvertent action brought about a revolution in the whole industry. Now, this way of producing garments according to working procedures has been extended to every enterprise.

Fujian's sewing equipment industry association will be formally established in Shishi on the 15 day of this month, from price competition to service competition.

Lin Hongnan, general manager of the first president and Fu Cheng (China) Co., Ltd. also came to the surface.

For clothing production, design, fabric and equipment are the three most important elements.

High quality production equipment is not only a product's good quality guarantee, but also an effective means for production enterprises to increase efficiency and reduce costs.

This is a simple and complementary reason. The rapid development of the footwear industry in Quanzhou has led to the development of sewing equipment.

At present, sewing equipment has already formed a large scale market in Fujian. However, after the market is formed, if there is no corresponding self-discipline and restraint, it will inevitably lead to irregularities in the industry.

Lin Hongnan told reporters that the initial idea of the sewing equipment industry association was because everyone saw the existence of disorderly competition.

With the homogenization of sewing equipment products in recent years, the whole industry began to appear low price competition.

Some small businesses, because of insufficient bargaining power, are not only very low in price, but also have small profits, and it is difficult to collect money. Credit sales are becoming more and more serious.

As a result, the enterprises that are not standardized will start to be inferior and improve their profits.

"This kind of behavior has a great impact on the enterprises that regulate the operation, and is very harmful to the development of the whole industry."

Lin Hongnan said that it is precisely because of this that the owners of the first more than 30 enterprises in the province sat down together, and thought it necessary to set up an industry association to regulate the behavior of the industry, and to give a platform for communication and communication with the same industry.

We hope to guide the enterprise from the price competition to the service competition through the leading role of some leading enterprises.

In Lin Hongnan's view, today's sewing equipment supplier is no longer only a simple sewing machine, needle car, but more important is to bring customers to the forefront of the development of the industry, the most advanced dynamic, help shoe enterprises to carry out reform, drive the development of the whole industry.

The competition in the sewing equipment industry should not be a major price war in the past, but by promoting the provision of skilled services to both ourselves and customers.

"I believe that what customers are more concerned about is not how much money you can save, but how much value you can create for him."

In order to promote the pformation of production processes, the company has gone from the past price competition to the now promoted service competition, from the simple sale of equipment to the effective information resources service in the future. The reason why Lin Hongnan dare to advocate such a role change in the industry is actually benefited from the harvest of his own pformation.

In 2000, Fu Cheng set up a set of equipment projects for seven wolves, which is a classic case in the history of sewing equipment procurement in Fujian.

Because this is the equipment procurement, led to the entire Fujian garment production process revolution.

Lin Hongnan recalled that when the new industrial park of seven wolves was completed, the seven wolves proposed the procurement equipment requirements, not only to high cost performance, but also to meet the development needs of enterprises in the next 5~10 years.

When some equipment suppliers know the news, the seven wolves will still stay on the simple price of the equipment and how much it costs.

Lin Hongnan realized that this might be an opportunity to pform himself from equipment to service. He provided a shocking solution to the seven wolves: all the Japanese brother flat cars were imported.

We should know that the domestic mechanized equipment is still the mainstream, and the imported automatic sewing equipment is 3 times the price of the domestic equipment.

Lin Hongnan, the president of the seven wolves, counted the accounts. The replacement cycle of the domestic computerized flat cars was 2~3 years, and the stability and performance of the products were far less than that of the imported flat cars.

The life span of brother flat car can reach 8~9 years, which is about 3 times that of domestic flat cars.

The cost of frequent replacement of domestic computerized flat cars may exceed the cost of brother flat cars, and the frequent replacement of equipment has great influence on the proficiency and quality of operators.

In this case, Lin Hongnan played the role of information service and consultant for the first time.

He also joined the brother company to advise the seven wolves to adapt to the international practice and pform the garment production process at that time.

Before that, the clothing manufacturers in Quanzhou almost all worked independently to produce one garment, not only for their proficiency but also for their production efficiency.

At that time, Lin Hongnan sent a teacher to seven wolves from Japan. The teacher stayed for more than a year, and broke the traditional practice of producing a garment by a worker in the past, and divided them into more than 30 processes. The workers in each process only need to be skilled in their own business, thus greatly improving their efficiency.

After being successful in the case of seven wolves, Lin Hongnan started to love his equipment investment adviser role. "Customer growth can also drive our own growth".

Lin Hongnan told reporters that in the future, Fu Cheng should not only be a sewing equipment investment consultant for local shoe and clothing enterprises, but also provide service advisors to the enterprises such as plant design, staff dormitories, canteen planning, etc., from a single sewing equipment consultant to a full range of plant production equipment.

Lin Hongnan felt that this goal could be achieved completely because of the countless industrial information resources he possessed.

Lin Hongnan, for example, is an international famous brand such as Armani, Zegna and so on, all of them are customers of brother flat cars in Japan.

That is to say, equipment suppliers like brother hold the most advanced information resources such as production process and production mode in the world.

The role played by Fu Cheng is to link equipment suppliers like brother and local garment manufacturers in Quanzhou to enable local enterprises to maintain contact with leading international technology through this platform.

At the same time, as a supplier of equipment, Fu Cheng has close business contacts with many local businesses.

"In the contacts with enterprises, we also know many experiences in production and operation, which are successful and unsuccessful," he said.

We make suggestions for the design of the factory buildings. Although we are not direct builders, we can share experiences of past successes and failures with other enterprises to help other enterprises take fewer detours and make our relationship with customers closer.

Lin Hongnan said.

It is very important for a person or an enterprise to develop accurately.

Lin Hongnan, who was born in 1977 in Fujian, has been able to grow into a leader in the sewing equipment industry in China since he was 18 years old.

In 1996, the development of the sports shoes industry in Jinjiang entered a "blowout" period. Lin Hongnan grasped the market information with keen attention. The rate of advanced military shoes machine market was frequent. In the following years, the geometric development of the local sports shoes industry laid the leading position of Fu Cheng.

Lin Hongnan is far from satisfied with the role of equipment supplier.

It is also precisely because of this. In 2000, Lin Hongnan adjusted his thinking and began to enter the role of sewing equipment + information service, and from the success of seven wolves, he quickly came to the fore in the industry, occupying more than 90% of Fujian's high-end sewing equipment market share.

Lin Hongnan is not satisfied with the consultant who only makes sewing equipment.

This time, his vision relaxed to the investment adviser of the whole plant production system.

Of course, this time, Lin Hongnan's role is clearer. He owns the industry frontier information resources which are exclusively provided by famous sewing equipment brands both at home and abroad.

At the same time, Lin Hongnan, a leader in long-term service to the local shoe and clothing industry, has also had sufficient experience in the planning of the whole plant production system.

This time, Lin Hongnan will extend the service to the small and medium-sized enterprises in the developing stage, and the market prospect will be broader.

Of course, no matter which role changes, Lin Hongnan always insists on the concept of service industry, sewing equipment supply specialist, equipment investment consultant and all-around equipment consultant.

This is Lin Hongnan, a man who adjusts his position in the constant role pformation and sticks to the concept of industrial service.

In Golden Triangle Province, the boss of the industry in Fujian: at present, the manufacturing industry of the sewing equipment industry is still very weak.

Lin Hongnan: with the improvement of the market capacity of sewing equipment in recent years, the sewing equipment manufacturing industry in Fujian has also made some progress. At present, the relevant equipment of the textile industry has already been produced, such as printing, dyeing, embroidery and sewing equipment, etc. it is used in clothing, shoemaking, bags and other industries.

Like the establishment of our association, the proportion of distributors and manufacturers accounted for fifty percent, indicating that the manufacturing industry in Fujian has made some breakthroughs in recent years.

But in general, the manufacturing of sewing equipment industry is still relatively weak in Fujian, and it is relatively scattered, almost all nine cities in the province.

This is related to the industry's lack of attention and lack of policy guidance.

After the establishment of the association, we plan to establish an industrial base by the association to improve the R & D capability and brand capability of these manufacturing enterprises.

"Golden Triangle boss": to build Fujian sewing equipment industrial base. What is the idea of the association now?

Lin Hongnan: at present, we have discussed the industrial base with the provincial economic and Trade Commission. The initial intention is to prepare for Sanming. The industrial base there is relatively good.

The size and development conditions of sewing equipment manufacturers in the province are not very good.

First of all, after we plan our industrial base, we must provide good hardware conditions for these manufacturing enterprises.

Second, we must strive for some policies and conditions for the development of the industry through the exchange and communication between the association and the government.

Fujian is the most important distributing center for sewing equipment in China. Most manufacturers at home and abroad attach great importance to the Fujian market and have offices in Fujian.

We hope that after the establishment of the base, we can attract some equipment manufacturers to invest here and set the factory to us, which will benefit the development of the whole industry.

Besides, in the past, because of the relatively fragmented manufacturers of sewing equipment in Fujian, some small-scale enterprises did not attach much importance to brand and quality.

We hope that after the establishment of the association, we can guide them appropriately, upgrade the quality of products, and further enhance their quality and brand.

Golden Triangle boss: is there any idea that Fu Cheng has entered the manufacturing field?

Lin Hongnan: Fucheng did not expect to create another brand and make sewing equipment himself.

Now we have no advantage in going further in this field.

Our position now is to make equipment investment advisers for enterprise development and design solutions for enterprises.

However, we will have some inputs in R & D, pformation and innovation, and integrate our achievements with manufacturers. This will help companies develop professionally, help us master core technologies, and enable us to work closely with suppliers.