Shi Yuzhu Concluded: In Ten Years, I Only Did Three Things.

Since the development of Hanka in the late 80s of last century, Shi Yuzhu's career in recent 20 years has been ups and downs: in the heyday of Zhuhai, he was "the leader of China's reform". At the end of Zhuhai, the "great leap forward" led to the collapse of "giant" and the history of "China's first negative". At the end of 90s, "brain platinum" pushed him to "the first Chinese health care product".

Due to the repayment of debts in the Zhuhai era, CCTV was named "China's economic year of CCTV2001". In 2006, Shi Yuzhu's first online game "journey" appeared, breaking the record of the highest number of online games in China in less than a year.

In 20, China's economy showed a spectacular "Daniel market".

Shi Yuzhu is undoubtedly one of the few big bull stocks in this super market.

Today, Shi Yuzhu, who has tens of billions of high-quality assets, has won praise from "marketing gurus" and "business wizards". No one doubts his great success as a businessman.

But his path to success and his high market share have been questioned.

In the market, business circles and public opinion, Shi Yuzhu often has two extremes: "good" or "very bad". His success has been repeatedly measured by market, commercial and moral yardstick, but few people really approached him, approached his partner for many years, approached the entrepreneur who knew him deeply, and measured his success with the simplest ruler - facts.

Shi Yuzhu is not necessarily known to many people in China, but few people do not know melatonin.

In the winter of 10 years ago, Shi Yuzhu convened more than 20 "confidant" meetings in Mount Huangshan, Anhui, and determined the concept of "brain platinum".

In the past few months, Shi Yuzhu was also in the mire of the giant building's downtime and the purchase of flowers, and after several months, the brain platinum was successfully tested in Jiangyin and quickly spread to the national market.

With the brain white gold, Shi Yuzhu took off the "China first negative" hat, paid off all the debts of the giant building, and completed a new round of capital accumulation, which paved the way for the later development of the most interested online game market.

In the autumn of 2006, less than three years after wading online games, Shi Yuzhu began to dream of going to the US market.

At this time of the "journey", its online number and revenue have been known as the number one in the country.

A success is a coincidence. The two success is luck, and the three success is strength.

From Hanka, health products to online games, Shi Yuzhu has completed the "hat trick" in three areas, which is not his investment in Huaxia Bank and Minsheng Bank.

This is a very famous sentence in the journey.

In September 25, 2007, Sina technology entered Shanghai headquarters, trying to trace Shi Yuzhu's successful DNA from some clues.

Before the decision to make the brain platinum, Shi Yuzhu experienced a rapid pformation from Zhuhai's "China's rich" to "China's first negative".

The gap between the front and the back was so great that when Shi Yuzhu came out, he kept himself hidden like a ninja.

A low profile is a psychological need, but there is little work done.

During this time of brain platinum, Shi Yuzhu was familiar with some store teller and rural elder sister.

Shi Yuzhu believes that the success of melatonin does not have a single chance factor. It is rooted in his own team's investigation and Research on target consumers.

Some of the leading cadres of the brain were originally "old giants" in Zhuhai during the 92 or 93 years.

The marketing team is also very strong, and 1/3 of the branch managers are the first people in the "brain gold" period of health care products.

Liu Wei, the first deputy, is now the president of the road network.

Before returning to the road in August 31st of this year, Shi Yuzhu completely threw her brain business away from her.

Liu Wei believes that there are three main reasons why Shi Yuzhu can get up again: special diligence, perseverance and perseverance.

Shi Yuzhu loves to read books, watch all night, thick piles, and second days Liu Wei tidy up the table for him to say that he has finished reading.

There are a lot of publicity articles on brain platinum. He has to write it himself. There was once a project that spent his whole May Day holiday, written in pure handwriting, and several letters in pencil.

The most frequent exercise is "riding in the game"; thinking about work all day long, still stare at other people's work.

The initial promotion of the brain was not successful, and the trial sale in Jiangyin was not very successful.

Later, the revised plan lasted for half a year.

Encountered a lot of difficulties, but "no, everyone disbanded" this kind of words, Shi Yuzhu never said.

In fact, at that time, he had already had a lot of his own way of life, such as planning and writing books for himself.

Shi Yuzhu, as long as he knows what is right, does not give up easily.

It is seen that many middle-aged and elderly people suffer from insomnia and poor intestinal needs. "Brain platinum" has launched the 1+1 product model: capsule tube sleep, oral liquid tube intestinal tract, Liu Wei said, "brain platinum is very rare."

In terms of market positioning, GB has aimed at the vast rural market of the audience, and has launched the "gift giving" mode of delivering health.

The reason is that the rural elderly are "very stingy and want to eat and they can't afford to buy".

Before starting his business, Shi Yuzhu worked in the rural sampling investigation team of Anhui Statistical Bureau.

A year after the trial sale of brain platinum, the sales volume of the brain has soared to 100 million yuan and the profit is 45 million yuan.

At the same time, most Chinese people have memorized the slogan "not to accept gifts this year, but to accept gifts only."

Many people say that brain platinum can be done by advertising and relying on flickering. Liu Wei does not agree with it. "That is the outside world does not understand our marketing strategy."

Over the years, advertising has been rising year by year, and the cost is too high to rely on advertising to support the market.

Without repeat customers, the consequences are unthinkable.

It is possible for consumers to cheat consumers for a year.

It's impossible to cheat consumers for ten years. "

Shi Yuzhu believes that word of mouth publicity is the most important.

When brain white King Kong was successful, many people said that it would not take a year to break down, and it sold for nearly 11 years. Now it is the sales champion of similar products.

History has proved that past criticism of melatonin was unfounded.

According to Shi Yuzhu analysis, most people who criticized melatonin did not eat melatonin, while those who ate melatonin did not take the initiative to tell the media that they did not have the obligation to publicize the media.

Melatonin, which relies on word of mouth publicity among consumers, wins back customers but bears the reputation of the health care industry because of its identity.

Shi Yuzhu has the right to speak because he has a lot of fieldwork.

For a long time, Shi Yuzhu ran the drugstore every day and ran to the countryside to communicate with his "God".

When we opened up the Wuxi market, hundreds of local drugstores ran through it.

Every time he starts a new market, he does so.

Shi Yuzhu inspecting the market business is very weird, grasping the weak link.

Like to change the inspection route temporarily, rush to some small shops in town and township areas, first look at whether there is any ash on the product packaging, then look at the production batch number, then chat with the shopkeeper, and then know whether the salesmen in the area are working hard.

Shi Yuzhu now insists on eating brain platinum and gold partners every day. He says his employees can testify.

Online games are not laymen. 9 25, Mid Autumn Festival, Sina Technology flew from Beijing to Shanghai, and learned that Shi Yuzhu was driving from Beijing to Shanghai late at night. This is a business trip.

When he was not on a business trip, he communicated with the company every day except to play games at home from work.

Play all night, sleep in the morning, sleep 4 or 5 hours a day.

Last year, Shi Yuzhu held a news conference at Rui Jin Hotel in Shanghai. He stood on the stage and shouted to reporters. He said he was an old player for more than 20 years. "I know the game."

Many people laugh at this, including some employees on the road.

At the beginning, many R & D colleagues did not agree with Shi Yuzhu, and the project manager was one of them.

In order to persuade everyone to accept the free mode, Shi Yuzhu spent at least three weeks.

There is a tradition of voting in the journey, and the minority is subordinate to the majority.

The free mode has won an absolute minority vote, which was voted by Shi Yuzhu himself.

Shi Yuzhu had no choice but to "save the country by curves". He repeatedly asked the team to convene a meeting. Each time he tried to influence one or two stubborn elements, he was shameless and hardworking.

After more than a dozen meetings, the whole team finally gave up their hands. They had never seen such a stubborn boss before.

When the journey began, it was said to be the first. Most employees thought the boss was bragging.

When the number of public figures exceeded 300 thousand people, Shi Yuzhu put forward the goal of "protecting 600 thousand for 800 thousand and looking for 1 million", and many people thought that it was not reliable.

Nowadays, according to the data of the journey, the journey is already the leader of the number of online games and the field of revenue.

Once and for all, the goal is fulfilled, so that some of the best developers can be trusted by the incredible.

Perhaps they haven't seen second of them who spend more than ten hours playing games every day, and second days can always throw out some suggestions for improvement.

Shi Yuzhu is very strict with his journey and is almost perfectionism because he is a bone ash player playing more than ten hours a day.

The journey has been the most frequent online game, and the staff in the R & D department has been dubbed "the most sympathetic person".

Shi Yuzhu, director of the project, revealed that he was also the main planner, the most important tester and the number of veteran players.

He has been involved in any project and has criticized any plan. It may only be due to some details.

Shi Yuzhu often calls his colleagues in the early hours of the morning. Whenever he finds a small BUG, he changes it immediately, and his eyes can't contain the sand.

Some programmers came home at four in the morning and were not warm and quilt. They received orders from the Internet to modify them.

But he was very willing to do so. They had been very cruel to the scolded man. He was very hard working, sincere and very real.

The boss has the absolute authority of management, but at the operational level, every road person has his own view, which is equal to everyone.

When a difficult problem is lost, we will hold a meeting to discuss it.

No idea. Let's go back and think about it.

Shi Yuzhu often gets inspired by the car on his way home, so he can't help calling the project leader.

Sometimes, it's a bad idea. Sometimes it's a good idea.

After his famous journey, he also suffered a lot of criticism.

Shi Yuzhu said he also saw the voice of criticism, and concluded that "people who say bad journey are not the players of the journey."

Or some opponents are playing tricks or outside prejudices.

Like the brain of the brain and the wind, the journey also bears the infamy of the online games industry.

Such as free mode and high consumption.

Shi Yuzhu emphasized that the free mode is not the first way to make a journey.

The criticizing consumption is too high and more innocent, and the per capita consumption of the journey is not in the top four. The income is high because of the number of players.

Yuan Hui, deputy general manager of the travel agency, said Shi Yuzhu did not pay much attention to money. He never talked about how much money he needed to earn in the meeting.

In Shi Yuzhu's words, perfectionism is the ultimate pursuit.

Shi Yuzhu took the outcry of the brain and his journey to his original failure.

Because of failure, the impression we have left is deep-rooted.

What a loser does is easily viewed from a negative perspective.

If it had been successful, it would not have been.

This is a culture. China has always been intolerant of failure.

The "hides" is located in an unremarkable eight story building in Guilin Road's Pu Yuan Science and Technology Park, Shanghai. The 15 km east is the first high-rise world financial center in Shanghai.

At this time, Shi Yuzhu is no longer the ambitious Shi Yuzhu in Zhuhai.

That fall was too ruthless and too thorough. Now he has become a "thoroughly conservative".