Ren Zhengfei Of BELLE

Sheng Bai Jiao adored Ren Zhengfei and was as smart, low-key and diligent as Ren Zhengfei.

In the past 10 years, I have never seen Sheng Bai pepper laugh.

An old BELLE employee recalled.

But in May 23rd, when BELLE international listed on the Hongkong stock exchange, BELLE founder and board chairman Deng Yaohe CEO Sheng Bai pepper laughed very happily.

In the media, it is rare to see the shadow of Sheng Bai pepper in the media. A high-level investor of BELLE has praised him for his "active thinking and a business wizards".

Ningbo, born in Shanghai, is born with a shrewd mind of business people in Zhejiang and Zhejiang Province. It is good at seizing opportunities. The experience of a college teacher in the next period made Sheng Bai Jiao be good at summarizing theoretical knowledge from the phenomenon and upgrading a set of systems.

Sheng Bai Jiao thinks: "people are not gods, they may make mistakes. The key is how to correct them after making mistakes."

Based on this concept, he focuses on the planning, development, production, sales and other links, focusing on the design of error proofing mechanism. Each new product is put into the market 50% first, and then continuously according to the market reaction, return to the designer's office to modify the unsalable style.

According to familiar people, Ren Zhengfei, President of HUAWEI, is the most admired person. He has a very simple reason: first, the tax paid by HUAWEI in 2005 is 3 billion 700 million yuan a year; the two is that it has many proprietary patents and technologies that can not be matched by any Chinese enterprise.

BELLE was founded in 1979 by Deng Yao, chairman and executive director of BELLE international board of directors.

In 1981, Deng Yao founded the BELLE International's predecessor, Lihua Shoes Co., Ltd. in Shenzhen, and sold the leather shoes from the mainland to Hongkong.

In 1991, Deng Yao set up a Sino foreign joint venture Shenzhen BELLE Shoes Co., Ltd. in Shenzhen. At that time, Sheng Bai Jiao joined BELLE and became the general manager of Shenzhen BELLE, and worked hard with Deng Yao. After that, Deng Yao gradually gave the power to Sheng Bai Jiao. Until today, Sheng Bai Jiao and a group of professional managers team ran the operation of the entire BELLE group.

Despite the listing of enterprises, Sheng Bai pepper still believes that it should be diligent and dedicated to catch up with European and American enterprises.

His view is: "China should allow overtime at the present stage, and at the same time, it should also give more overtime wages, because the prosperity of Europe and the United States today is based on overtime work in the past decades, and now China is lagging behind others, not working overtime and not working hard. Why should we surpass others?"

Zanthoxylum Zanthoxylum has a sigh of sigh for a bridge between Ren Zhengfei and HUAWEI's young employees.

At that time, Ren Zhengfei said to his employees, "what are you talking about tired, resting, and not working overtime?

I have heart disease, diabetes and hypertension. Are I still working overtime? "

The young man asked rhetorical question: "Ren chief, according to your meaning, then I have heart disease, diabetes, hypertension can not work overtime?"

Sheng Bai Jiao believes that the younger generation and the generation born in 50s have a great generation gap. "If we want to go beyond, we must get more brains and pay more."

He almost shouted out this sentence.

The diligent attitude of Sheng Bai Chi affects the next batch of professional managers.

In those days, Zeng Sheng Chai, who was a BELLE international entrepreneur, is now the general manager of Southern China district. In the eyes of BELLE's old employees, he also has a business sense.

"BELLE's first store opened in Dongmen old street in Shenzhen. It was in the early 90s of last century. It was very desolate there, and many business people did not dare to leave the shop here.

But when he went there, he could tell whether it would be hot.

With the eye of the hot and sour, BELLE's first store opened soon after that, and business prospered.

After that, BELLE went on to catch up and the more stores opened.

To this day, if BELLE wants to open a new store, the general manager of each district must go to the site himself.

Unlike the "Inaction" in the media, Sheng Bai Chai in the enterprise has shown an enterprising attitude. After the BELLE international listing, it has been making great progress. In its newly published semi annual report, by the year June 30, 2007, the turnover of BELLE international has increased by 148.9% compared to the same period in 2006, reaching 5 billion 131 million yuan.

More than half a year, BELLE International's self retailing outlets added 953 to 4816.

In addition, BELLE international, a multi brand marketing strategy, acquired Fila China Trademark and its related rights and interests in August.

In its semi annual report, it is indicated that we should continue to develop and acquire new brands and businesses in the next one or two years.

All this makes investors happy.

As a joint underwriter of BELLE international, Credit Suisse has been accompanied by BELLE's IPO roadshow.

"Investors like the management team headed by Sheng Bai pepper. They are very pragmatic and have a good command of business."

Zhou Jien, director of Credit Suisse Equity capital market, believes that this is one of the most important reasons for BELLE international IPO's success.

Zhou Jien said that the pursuit of perfect personality in Sheng Bai Jiao is undoubtedly reflected in the roadshow. In the last few days in the United States, BELLE international management team still strives for any opportunity to meet with investors.

"In the capital market, we will see more and more local entrepreneurs like BELLE management. They grow up in the mainland without the background of returnees, but they are convinced by the profound understanding of the local business environment and the mastery of their operation."

Su Qi, managing director of Credit Suisse China investment bank, said.

Wei