"Burn Money" To "Burn Time" Shi Yuzhu'S New "Journey" Does Not Change Its True Color.

Many people are starting to follow the path of the journey. People can not help worrying about the future of the online game industry.

Yes, this will be the most profitable industry. Is it also the worst industry?

On 9 15, a network game called journey time edition will be launched.

This "cheap" game is the latest product of Shi Yuzhu, the "king of money making".

Shi Yuzhu, who once threatened the company's game to be designed to play for the rich, suddenly turned to sex. He wanted to use "cheap" as the selling point of the game, or even abolished the most profitable equipment selling section of the game.

What kind of medicine did Shi Yuzhu, who was always good at publicity, sell this time?

Shi Yuzhu, who has never avoided the importance of making money, has publicly appealed to classify online games.

And put forward that if the game classification, then the road game should be divided at the restriction level.

As a result, Shi Yuzhu's journey is designed to be played by a few wealthy people.

However, only three months later, Shi Yuzhu surprised people again.

The new game time version of the journey company has launched the banner of "cheap".

There are two highlights in the travel time version of the advertising campaign.

One of them is that the price of the game is cheap, only 0.3 yuan per hour, and there is also a monthly choice. 50 yuan can play for one month.

Another prominent publicity is that the journey time edition no longer sells equipment. Shi Yuzhu had been criticized by the media and the industry for ignoring the moral bottom line, so as to encourage gamers to kill and to make huge profits in equipment sales.

But Shi Yuzhu said, "the free zone of" journey "is still the absolute mainstream and has never been abandoned.

We have adopted the double track system of charging mode and free mode, and the toll area and free zone are isolated from each other, so as to avoid serious polarization between the rich and the poor.

This verifies that after the launch of the "journey" time version, the "journey" will achieve the idea that the rich and the poor take all the time.

Shi Yuzhu said, "how much money has been made in the free mode, which is a trade secret, but you can see the number of people online.

Since the launch of free games in 2005, the highest number of online travelers has reached 1 million, which fully demonstrates the success of the free operation mode.

According to the analysis of the industry, a high-level player invested more than twenty thousand yuan in the journey. If the technology is poor, the investment will be even more amazing.

It is not difficult to see how much Shi Yuzhu actually made.

The main purpose of the game is to divide the game into two categories: "eat the size and eat it," you have to admire him. When everyone charges, he is free.

Now everyone learns that he is free, and he has returned to collect fees.

An anonymous online game peer commented on Shi Yuzhu's changes in the journey timeline.

Before 2004, most of the online games were operated in accordance with the international charging mode. The game mainly charges the card fee according to the landing time of players.

At that time, the grand legend was also listed here.

However, in November 28, 2005, the grand legend suddenly announced that "Legend II" was totally free.

On the face of it, Shanda opened the prelude to the era of free online games in China. In fact, the bold action of Chen Tianqiao came from a news in advance.

In November 15th of the same year, the "journey" which started the internal test will be profitable by selling equipment and props, and abandoning the charging mode.

In a sense, the industry is generally acknowledged that Shi Yuzhu is the founder of the free model.

Now, Shi Yuzhu is the first to return to the charging mode. Why?

"I don't think the media really understands Shi Yuzhu's classification of games.

Grading the game does not mean that he only earns money from a certain level of game, but at the same time, he should release game products suitable for different consumption levels according to the level, so that he can eat all sizes.

This is his masterpiece. "

According to the personage's argument, Shi Yuzhu's return to the charging mode is to seize the game market in a comprehensive way.

Money that only makes rich people is only a mask.

In the meantime, Shi Yuzhu also said that in the stage of seeking the listing of the company, it is necessary for him to create some positive remarks for the journey, cancel the sales of the accused, and attract some players who have no financial strength, but at the same time, they can create a good reputation for the journey.

From the cost to the time consuming and the time consuming, the abandonment of equipment sales does make the game of time travel back to the bottom line of business ethics. The game can not earn the main profit from the equipment, and the player can directly launch extensive killing through money input, which can be reduced.

This rule that does not rely on money and technology to compete is a great excitement for many small players.

A reporter interviewed a college student in a university in Shanghai. He said: "the journey time edition is fairer, and the game's technology is stronger. Whoever has money and who makes the decision can only play with other players."

However, just collecting game time fees can satisfy the appetite of a lucrative king?

In fact, such worries are unnecessary.

In the past, the game was a "kill time machine". Many players spent a lot of time in the game and even slept at night.

This will be strengthened in the journey time edition.

The time version even introduced a virtual character that allows players to continue to fight in the game while players are away from rest.

In addition to this, Shi Yuzhu has many other ways to allow players to spend more time.

First, the most original wage system in the game is not cancelled. In order to get the wages, time becomes the only cost of replacement. Time represents money in the fee game.

Secondly, the abolition of equipment sales does not mean that the equipment can not be cancelled, and the equipment can not be purchased. It can only rely on the players to "play" the equipment, which is absolutely a time-consuming project in the journey time edition.

According to the reporter's understanding, only one material such as four, we need to collect 625 first-class materials to be combined.

It can be imagined that building a green equipment is a huge project.

In addition, like traditional games, the journey does not prohibit players from selling equipment to each other. This also gives many players time to exchange equipment for power.

In addition, there are other modes of charging.

At the time when Shi Yuzhu promoted the time version, he put forward that this version is a collection of charging mode and free mode, and the two modes are parallel.

Besides, how can we charge for the journey besides equipment?

In the early days of the launch of the game, there were some debates about gambling, gambling, taxation and insurance, which were strictly controlled by the state.

The travel time version of the public survey promises that the "silver treasure chest" will be abolished forever, which will open the box by spending money to get the equipment in some prize boxes.

However, there are similar "winning guessing games" for which teams will win, and the suspected gambling links, such as players' compensation for tax collection and trading of equipment, such as tax and insurance, are not listed in the cancelled list.

That is to say, the journey time edition can make use of these links at any time to realize Shi Yuzhu's two-way charging idea.

In this way, the journey time edition will never be a cheap game. The most likely way to develop is to continue the journey of millions of people online and at the same time allow players to devote more time to create a new and more profitable machine.

"Despite the fact that people in the industry are constantly jumping out to criticize Shi Yuzhu's journey too far, breaking the rules of the industry and ignoring the bottom line of business ethics, online game companies also need to make money. How many of them do not want to make money in the same way?"

The above colleague sighed.

As a matter of fact, many people are starting to follow the path of the journey. People can not help worrying about the future of the online game industry.

Yes, this will be the most profitable industry. Is it also the worst industry?