Yang Lei: Once Dreamed Of Becoming Prime Minister (Next)

Impact IPO Yang Lei first contact IPO, or in Silicon Valley that time, then IPO is very popular in Silicon Valley, very fashionable.

Unexpectedly, 10 years later, he will bring his palm smart link to IPO for less than a year.

At that time, the board of directors gave him the task of "repairing aircraft in flight": not slowing the growth of revenue and solving structural problems.

In the second half of 2003, palmtop began to consider financing the media giants, including SONY music, universal, Disney, and so on, so that they could become shareholders holding no more than 20%, so as to solve the problem of homogeneity of wireless value-added services.

Yang Lei wants to strengthen cooperation through investment, but does not want the other side to buy or hold.

Interestingly, in the subsequent audit, appraisal and negotiation, the market value of palm Smart has climbed steadily. Many companies have extended their olive branches to palm smart phones and even offered high priced acquisitions.

Management and board of directors realize that financing is not as good as going directly to the public market.

The predecessor of the company is the business department of the company.

In June 1999, Ying Ke was the first software provider to provide wireless value-added services in China.

In April 2001, palmtop was spun out of the company to become an independent company.

On the surface, the reason for the split seems to be that the customers of the software business are operators, while the wireless value-added service is facing the individual consumers, and the business models of the two businesses are totally different.

In fact, at that time, in the peak period, Ying Ke had divestied the wireless value-added business because it was more optimistic about the software industry, and should concentrate on software.

All the 4 founders of the company stayed in the market.

Yang Lei, the director of the mobile phone market, pointed out the broad prospect of the short message market at that time, and made a radical reform of the palm smart link network.

The company adjusts its corporate structure to maximize its rationalization and give full play to the capabilities of every employee.

He said that the company's structure was like a lot of private plots. "The product is responsible for a project manager. If the product is sold better than the other one, your income will be higher than others. It's like everyone has a piece of" private land ".

This environment is not the atmosphere for a great army to fight. "

Yang Lei tried to break the structure. He thought everyone should take the company's ultimate interests as the key, instead of fighting on their own.

The most proudly thing for him is not to hand in the CEO when he is on the market, but to collect the well-informed people and manage the team well.

He said, "before, the sales teams that spread all over the country are like scattered firewood. My job is to get them up and put up new firewood constantly, so that the fire gets hotter and hotter."

In order to get out of the shadow of China's concept stocks, Yang Lei has decided to launch a ground offensive to pass on the message to investors that "palm smart is not a Internet Co".

Because of the particularity of SMS business, operators in all provinces operate independently.

In one year, Yang Lei built more than 100 sales outlets throughout the country, and the well-informed business people went deep into provinces and cities to work with local mobile operators to promote and do marketing so as to get a thorough understanding of the operators' temper.

In the past year, the sales revenue of palm smart phone has increased 4 times, and the first annual profit has been achieved.

In the next 120 days, Yang Lei installed a perpetual motion machine, riveted the hard work and rushed all the way to the NASDAQ.

He did not make the prime minister's radium. Yang Lei's father was a professor at Tsinghua University and his mother was an administrative cadre of Tsinghua University.

The name "radium" was taught to him by the father of physics.

Radium is a rare metal element. Its color is white and crystal, and it can give off light and heat.

When he was 6 years old, he started playing table tennis. When he was studying in Tsinghua Electrical Engineering Department, he won the University Table Tennis Championship.

When he graduated from University, he was brilliant. He dreamed of becoming prime minister. When he was a graduate student, he became more mature. Yang Lei thought that if he could not become prime minister, he would be the Minister of water resources of China.

Yang Lei said with a smile that he was crazy when he was young, and he was really very energetic at that time.

Without me, you are nothing.

Without you, I am nothing. "

Without me, you are nothing.

Without you, I would only accomplish nothing. This is the dialogue of Yang Lei's favorite movie. The captain of a warship used this phrase to inspire his soldiers.

Yang Lei also liked to encourage his subordinates in this sentence.

Yang Lei has been educated youth, worked as a manager for 6 months, and educated the educated youth kitchen to cook for 40 people.

At that time, he learned to make flower rolls, steamed bread, noodles and pancakes.

When he went to the United States, he brought a table tennis bat and a rolling stick.

Yang Lei, who loves sports, became addicted to tennis and swimming after coming to the United States.

But for a year in Shanghai, he didn't know where the tennis court was. He swam several times, but that was half a year ago.

He said he had 156 days of flying a year, and he flew around the world for almost half a year.

After the listing, the handheld smart phone has changed a lot. Yang Lei has to think about the problem and work to do more than he originally imagined.

Yang Lei said that there were two things that made him sad this year. One was Ericsson's former president, JanMalm, and the other was Yang Mai, former director of McDonald's, who all died suddenly.

"We only see the bright side of our work, and on TV and magazines. Actually, a lot of things are very hard behind us.

People say that CEO is the loneliest job in the world. Who do you talk to with so many things in the company?

You have to make your own decisions. "

Yang Lei, who works 19 hours a day, stays happy for most of the time. He never loses sleep because of stress.

In his spare time, Yang Lei is the same as ordinary people. He will be moved to tears when listening to Zhu Zheqin's Red Crowned Crane.

Yang Lei often uses SMS to communicate with his employees. He proudly claims that he is the prince of short messages.

He said with a smile, in active CEO, he sends the number of short messages every day, absolutely the first.