Lou Zhongping, The Sucker King: The Way Of Wealth Of Ant Traders

In Yiwu, known for its small commodities, Lou Ping is an outstanding representative of ant traders.

It is understood that the 15 year old peddler who started to rattle around the world chose the humble straw as the starting point of his career. With a small suction of 8 milli Li, he built a world's largest suction kingdom in a short span of more than 10 years with a small and broad spirit.

Now the international market share of his "double boy suction pipe" has reached 20%, and the domestic market share has reached 30%. The twin boy straw has successfully interpreted a wealth accumulation legend of "gathering sand and tower type" on the hot spot of Yiwu's business.

Although the product is small, the profit is very small, and the level of education is not high, Zhong Ping is one of the few entrepreneurs who take the lead in touting the net.

In 1997, the size of the twin boy straw factory was very small, with only 4 machines and two private houses.

But Lou Zhongping is not like other people, shop in front of the shop in the small commodity city, but use the network to do marketing, through YAHOO's Network Alliance promotion advertising to publish information to develop foreign trade.

By 2002, when foreign trade had occupied 90% of the business share of dual child pipette, Lou Ping realized the risk. When other enterprises tried desperately to expand their exports, they adopted a reverse operation way to compress some low-level foreign customers and attract high-end domestic customers through the way of brand operation, so as to achieve internal and external equilibrium and enable enterprises to walk on two legs.

At that time, there were only three or four factories in Yiwu to make straw, and he seized almost the majority of the market.

And the same way with Alibaba, Baidu and other websites, opened up another new field in the domestic network marketing.

Especially in the Asian financial turmoil, the use of network advantages, double child straw not only was not overthrown by the crisis, but also with the help of network marketing power to grab a larger market.

The main characteristic of this building is to calculate the detailed accounts and calculate the refined accounts. In building Ping Ping's account books, water and electricity are used to calculate clearly. Many people ignore the rain, waste water, waste gas and equipment waste heat. They are all used as treasure by Lou Zhong.

In his view, "the benefit of the small and promising", "the small and broad, small and big, small to create strong, small and innovative" Yiwu business is just a lot of him as the representative of the "ant businessman" wealth.