Feng Jun: Let The Patriot Become An International Giant

The fashionable young people may not be familiar with Feng Jun, but they must be familiar with the "Patriot" digital products.

In the afternoon of the end of August, when reporters entered the office of Feng Jun, the founder of the Patriot brand, Beijing Huaqi Information Technology Co., Ltd., he noticed the lily blooming in the vase on his desk.

When the reporter asked Feng Jun if he liked lilies very much, he did not expect Feng Jun to say that he had not noticed the existence of lilies before.

Feng Jun never cares about the details of life. Even his wife needs to remind him to change clothes.

But, for the development of "Huaqi" and "Patriot", Feng Jun still knows a lot about it.

The "five pieces of Feng" came to the bar. "Feng five came again."

One day in 1993, Xiao Zhao, a machine installed in Yibin building in Zhongguancun, told his boss.

Feng Jun, with a keyboard in his hand and a box in his arms, was smiling to the counter.

"Take a look at the latest version of today."

Feng Jun had already sent the chassis to the boss's eyes before speaking.

Feng Jun has been here several times. The boss can't ignore it again. "This is a good thing. When my users need it, I'll see you later."

Feng Jun did not believe this Zhongguancun dialect. He stood and walked, "can't see the goods, how can the customers want it?"

The boss promised that Feng Jun could put down the chassis and help sell the goods.

Feng Jun didn't have the money to push the goods. He had to take cash back to work, so he stood still and stood still. "You can give me a late cheque. Of course, the best is cash.

I only earn you 5 yuan.

Within a month, you can't sell it. I promise to refund it.

You see, I come every day and I won't run away... "

The nickname "Feng five block" came from here.

In fact, Feng Jun is selling his own choice entirely, and the people who know him are unable to understand his approach.

In 1987, Feng Jun was admitted to the Civil Engineering Department of Tsinghua University.

Freshmen, who wanted to pfer to the Department of architecture, did not succeed; sophomore, plating business for Eastern European students in Xiushui Street, earning 5 dollars per hour; third, learning international finance and trade; senior 4, TOEFL 630 points, and failing to go abroad, because they could not afford to spend all kinds of expenses before going abroad.

In August 10, 1992, he graduated and assigned to a construction engineering company.

After spending half an hour in the unit, I heard that he would be sent to Malaysia. Feng Jun did not hesitate to go up.

Feng Jun's father, who had been abroad for 8 years, died shortly after he returned to China in 1992.

Parents can live in separate places for a long time. Feng Jun can no longer endure this kind of life.

At the same time, Feng Jun thought of it well in the early days: "the society encourages students to start their own businesses, and some students from Qinghua University drop out to start their own businesses.

All of this makes people feel that this is a good time to start a business. "

When Feng Jun came out of his "former unit", he had only more than 200 yuan in his pocket, and he ran to Zhongguancun.

One of Feng Jun's classmates did a good job in Zhongguancun.

He consulted with his classmates and placed a table in the 6 square meter counter, accounting for 1/3 of the area and paid 1/2 yuan. From then on, students began to sell small businesses of keyboard and chassis.

Unlike other people, Feng Jun, who was a salesman from the campus, began to register a trademark "Hua Qi" for his company and take the banner of "China". At that time, his "company" only had him and a porter.

From the "little sun" to "Patriot", the keyboard and chassis of Feng Jungang began to sell "small sun" brand.

After two years of hard work, the monthly sales of small sun keyboard reached 30 thousand, accounting for 70% of China's northern market.

Later, he began to sell color display, and continued to make "small sun" brand.

In Zhongguancun, Feng Jun was the first person to unify color display, chassis and keyboard brand. They were called "little sun".

At the end of 1996, Hua Qi became the general agent of MEG.

Meg's product was priced at 4300 yuan at that time and was the most expensive color show in Zhongguancun.

November 17, 2001, Silicon Valley computer city, Zhongguancun.

Kimura Keiji, vice president of SONY, took Feng Jun's hand and said, "you have opened the world's largest flagship store of SONY VAIOshop here."

SONY has no exclusive agency in the world, but for Feng Jun, he gave him the general agent of the SONY camera in northern China.

People who are familiar with Zhongguancun know that Feng Jun is learning Liu Chuanzhi, and that Lenovo's early stage is "trade technology" route.

Feng Jun himself did not hesitate to say: "in the first 10 years of Huaqi's learning, Lenovo, Liu Chuanzhi is the godfather of Zhongguancun and the godfather of Hua Qi."

The first thing he learned from Liu Chuanzhi was "walking on two legs" - both acting as a foreign brand and as a private brand.

In 1996, Zhongguancun was full of "small sun" counterfeit products.

Seeing that the brand that had been cultivated for several years was robbed, damaged and eroded, Feng Jun's heart was like a knife, and there was no way out.

Feng Jun had to choose to abandon him. He set up a new trademark "Patriot" beside the "sun" trademark, and began to fight for this new brand.

In March 12, 2003, Hua Qi appeared for the first time at the international IT exhibition CeBIT.

Feng Jun spent about 1000000 yuan on the LOGO Aigo, which is designed by Ogilvy, and a number of digital consumer electronics products including mobile storage and digital audio-visual products.

Feng Jun thought he ran into CeBIT and stood on the threshold of entering the international market.

Since then, the "Patriot" national brand has finally entered the vision of the world.

From 2003, "the national brand" to "international brand", Feng Jun is the most proud year.

In this year's domestic mobile storage market, the Patriot brand beat Samsung for the first time, ranking first in the market share.

Since 2003, Feng Jun believes that Huaqi is trying to take the route of the US Ge Corp (GE), hoping to be "one of the top" in the industry field as well as them.

"Because it can't be one of the best, it's a dead end. It's just early or late."

Feng Jun said, "the final result of the global market is that only two brands can survive well, such as Coca-Cola and Pepsi in the cola market."

In this year, Huaqi set up a branch in Singapore to enter the international market for the first time.

"People's pursuit is endless." Feng Jun hopes that Hua Qi can catch up with Samsung and SONY's digital brands.

China is the largest mobile storage market in the world, and digital technology is also at the forefront of the world.

Feng Jun not only wants to catch up, but wants to be a leader in this field.

In fact, most of the international brands are made in China.

Technically, many international brands and national brands are produced on the same production line.

"But China does not have several brands in the IT industry," Feng Jun said. "It can be said that China has high quality and high price base in terms of resources, R & D, and market conditions, and low operating costs."

In August 15, 2005, under the advocacy of Feng Jun, Zhongguancun's high-tech enterprises joined together and set up a "national brand alliance committee", calling on Chinese hi-tech enterprises to "fight" in the international market.

"At present, there are few international brands in China. It is difficult for two companies to succeed in the international market by fighting alone."

Feng Jun said that 40 years ago, Japanese brands could be popular all over the world. In fact, a large number of Japanese brands led by SONY were successful.

"The more national, the more international."

This year is Feng Jun's first year of the year. He is always wearing red ties at all events. He repeating these two sentences.

Feng Jun said he was lucky because he caught up with a good era, team and industry.

Today's Huaqi, the average age of the staff is 27 years old, the young team has a group of IT technology elite.

Feng Jun is a management genius. His theory of "six wins", the original theory of chess, the seven habits of Huaqi people and the theory of "building foundations and building tall buildings" go deep into the bone marrow of every employee in Huaqi.

His hobby is work.

In the past 7 years, Feng Jun has been working at 8 to 30 every day. He has never been late once.

Recently, he got up at 6: 00 in the morning and walked for an hour for two months, saying that he wanted to keep his figure like Jet Li.