Impression Of Ding Shuibo

In the sports shoes and clothing industry's domestic first-line brand, the "XTEP" brand has been like a whirlwind in the past five or six years.

Behind this kind of flying speed, there must be an unusual commander Ding Shuibo.

The prominent Minnan character in his life and the quality of the entrepreneur he created in the twenty years of his career were all impressive.

In 1987, in the small village of Chen Dai in Jinjiang, Fujian, Ding Shuibo, the owner of the future XTEP brand, set up a small workshop making slippers for 1500 yuan.

At that time, there were a large number of people in Jinjiang's Chen Dai who crowded into the shoe factories to become rich. At that time, no one had thought that Ding Shuibo, 17, could become the leader in the industry in the future.

The people of Southern Fujian are very tolerant and generous in their work and are capable of doing things well. These characteristics are fully reflected in Ding Shuibo.

Shortly after starting a business, a businessman in Chengdu, Sichuan, gave Ding Shuibo an opportunity. The Sichuan businessman, who had only one side with Ding Shuibo's father, ordered Ding Shuibo to buy a large quantity of goods, but asked for the first delivery, and then paid for the rest.

This opportunity is more like a trap, and the ingredients of adventure are great. So how will Ding Shui Bo, the first business man, deal with it?

The young man, who is under 20, sent the goods first and then flew to Chengdu, Sichuan for the first time in his life to observe the market and the others.

This kind of treatment enabled Ding Shuibo not only to win the hearts of the people, but also to reduce risks.

Business is like kings.

Since then, the Sichuan businessman has become Ding Shuibo's long-term partner in sales.

Ding Shuibo gave the impression that he was confident, steady and introverted.

He didn't talk much, but when he spoke, there was always a passion in his words, which made people feel attracted by his ideals.

With the coming of the 2008 Beijing Olympic Games and the fierce competition of sports brands, Ding Shuibo did not have any heroic words, but calmly talked about the multi brand strategy he was embarking on: the brand of the XTEP shoes brand continued to face the mass market, and signed the domestic agent of the US "Disney" and the Spanish "KOLING" brand, in order to seize the high-end market.

Ding Shuibo's business strategy reminds me of Jin Yong's Tianshan faction's "three points of sword skills". "Every sword in this road is only 1/3 until the enemy is just fighting, and the sword has changed."

There are three strokes in one trick, and there is no defensive, all the attack is killing.

This time, Ding Shuibo will use three points of brand strategy to attack at the same time in the three market, and the competitor will make a move. Ding Shuibo has issued three moves.

This stunt requires skilled skills and profound skills.