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    Enhancing Employees' Sense Of Belonging Is The Killer Of Enterprises.

    2008/6/6 16:27:00 41724

    Some experts pointed out that frequent job hopping reflects the activity of the job market, but for enterprises, employees often quit job, which means the loss of talent and waste of resources.

    According to a survey conducted by Wanbao Shenghua (China) in July this year, involving 312 employees and 141 enterprises in three places in Beijing, Shanghai and Guangzhou, the main reasons why employees choose to leave the company are: pursue better career development opportunities, seek opportunities and space for promotion, and seek better salaries or benefits.


    Besides, letting employees have a sense of belonging is also a "killer weapon" for enterprises to pool talents and retain talents.

    Because there is a saying that employee sense of belonging is a measure of the degree of matching between individuals and enterprises. Whether employees have a sense of belonging to the enterprise will determine whether he chooses to stay or leave.


    "I have been doing well for several months and I am very pleased to be praised by my superiors.

    I am proud that I can contribute to the company and get recognition from my superiors.

    Hao Yang, a project manager at an advertising company in Beijing, told reporters.

    He always felt that his sense of belonging to the company came mainly from his contribution to the company's performance. "To bring benefits to the company is the greatest embodiment of my own value.

    I don't want to be a loser in others' eyes. As long as I am in this position, I must reflect my value, otherwise I would rather leave.


    In this survey, the researchers divided the sense of belonging into 5 key indicators - responsibilities and obligations, service support, pride, satisfaction, and corporate support.

    The results showed that 24% of the respondents expressed "agreement" or "strong consent" to these 5 key indicators, indicating that they had a sense of belonging, but at the same time they were not satisfied with their work, and they did not want to positively evaluate their business.


    The survey found that the basic understanding of some problems is that employees and human resource managers often have different opinions: 68% of employees believe that the main reason for their resignation is career development opportunities, while 70% of the HR Directors believe that the main reason for employee turnover is to find a better salary or welfare.


    When Li Zhe applied for a job in a foreign company in Beijing after graduation, he talked about the sense of belonging to the company. He said frankly, "I like everything here, including my prospects for development, my office environment, my treatment, and my training opportunities.

    Of course, the company also has some very strict system, but I think this is suitable for my development.

    Li Zhe said that he is the kind of person who has a strong sense of belonging. Although he is in a foreign company, the culture of an enterprise affects him. He hopes that the upper level of the company can understand employees' feelings.


    According to insiders, employees who have a sense of belonging tend to work harder. They are more stable and more satisfied with their customers. They can make greater contributions to the performance and long-term development of the company.


    Surveys show that regular recognition is an effective way to help employees improve their sense of belonging.

    70% of the employees expressed satisfaction with "my immediate supervisor gave me continuous feedback on my performance", and 40% of the employees agreed that "the senior managers of the company are well led".

    In addition, 69% of the employees surveyed indicated that if their personal goals are consistent with the pursuit of business interests, employees will feel more easily.


    "HR managers should pay more attention to those who are looking for new jobs, and let them know what factors are crucial to their sense of belonging.

    In order to understand the reasons for leaving employees, or further enhance the sense of belonging of employees who are planning to quit, the company can retain more talents.

    Experts say so.

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