The Beautiful Wealth Story Of Zheng Mingming And His Mother And Daughter

Two daughters join, three mothers and daughters continue to write wealth stories, "Zheng Mingming" to create a family legendary brand.

Zheng Mingming, a member of the CPPCC National Committee and a member of the Beijing Municipal Committee of CPPCC, is chairman of the international group and chairman of Shanghai Cosmetics Co., Ltd., Shanghai.

Zheng Mingming, the protagonist of 1986, was founded in collaboration with the Ministry of education in Beijing in the year of 1993. In Beijing, 1993 was founded exclusively in Shanghai in the year of 1986. At present, Shanghai Zheng Mingming Cosmetics Co., Ltd.

With the clamor of foreign brands, the local brands of China's cosmetics market seem a little lonesome.

With the expansion of the market into a huge cake, some relatively mature local brands are still looking forward to finding a place.

Zheng Mingming, chairman of Zheng Mingming Cosmetics Co., Ltd., who has 38 years of experience in beauty education, is always saying that a good brand is backed by rich stories and culture.

And the Zheng Mingming group under its banner has no shortage of stories.

In the first time, reporters learned that in October 25th, Zheng Mingming group, which has gone through 38 years, will announce the new image of the new CMM brand. At the same time, it announced to the public that the future CMM group will be run by Zheng Mingming, Chen Weirui, Chen Weidai, mother and daughter three people, the elder daughter Chen Weirui as CEO, and two daughter Chen Weidai as the operation executive.

It is understood that after the two daughters arrive, Zheng Mingming group will completely replace the packaging and product image of the products of the Zheng Mingming group. Even the replacement of Logo will be a milestone in the new era.

According to the internal staff of the group, the strategic adjustment made this year is that the Zheng Mingming group has won the first place in the local brand sales of Shanghai department stores for ten consecutive years, and even overseas groups have made heavy purchases for the Zheng Mingming group. However, Zheng Mingming recognized that the family business was more appropriate and declined.

As the successor of wealth, Zheng Mingming's two daughters, Chen Weirui and Chen Weidai, are too young.

Chen Weirui is as beautiful as a flower, and Chen Weidai, who is only 27 years old this year, is a little bit of a dazzling beauty.

Once, after the eldest daughter Chen Weirui was married to the United States, Zheng Mingming once focused his eyes on his two daughter Chen Weidai. Now the two daughters are stationed in Shanghai. The strong lineup of the three daughters has undoubtedly captured everyone's attention.

The Zheng Mingming group, a family business, has also successfully carried out a fortune solitaire and carried on the inheritance between mother and daughter.

Zheng Mingming, the three party of the Chinese Academy of Arts, industry and education, talked about the way to break away from the local brands and talked about the persistence of local brands. Zheng Mingming has a special feeling.

At present, its series of cosmetic brands have also been strongly impacted by foreign brands, and their profits in the real estate sector even exceed the earnings of cosmetics. However, she always adhered to the persistence of her own brand.

"Until last year, our development in the mainland market focused more on beauty education and focused on nurturing beauty schools and brands. Now, we hope to get out of a beauty salon, beauty products and beauty school chain three way attack, that is, the combination of hospital, production and teaching."

Zheng Mingming revealed that its company has begun to start a system of expansion of the beauty shop chain, and plans to open 40 to 50 chain stores in mainland China in 4 years.

It is undeniable that the foreign brand impact of the company is undeniable. The Southern Metropolis Daily (hereinafter referred to as "reporter"): at present, the influx of foreign brands has a great impact on China's local brands. Has Zheng Mingming group also been under the pressure of competition?

As the ten most famous beauty lady in the world, what do you think of the cosmetics market in China?

Zheng Mingming: the impact of foreign brands on local brands is undeniable.

Although our current business is still dominated by Hongkong, our experience in competing with foreign brands in the Hongkong market gives us confidence in the competition in the mainland market.

After all, Zheng Mingming products are still at the top of the local product rankings in Shanghai and Shenzhen department stores.

Since last year, we have launched a series of franchise chain activities. From March this year to half a year now, we have rapidly increased the scale of dozens of companies. We believe that the time for companies to enter the mainland market is relatively mature now.

At present, in the chain of beauty salons, we have opened more than 30 stores, which are basically 1/3's own stores, 1/3's franchisees, and 1/3's chain stores.

I think China's beauty market is at a special stage of development, but such a stage will always be over. When China's cosmetics market stabilizes and consumers stabilize, only products that are truly effective can avoid the fate of being eliminated.

As the Indonesian market has just changed after the opening of cosmetics, the pattern of Indonesia's cosmetics market has undergone great changes in ten years. The Chinese market will also experience similar processes. At the same time, the entry of China's foreign brands and their history will also have problems with Chinese consumers.

"What we sell is the connotation behind the brand". Reporter: can you tell us about the three components of your profit in beauty salons, cosmetics and beauty education?

Zheng Mingming: at present, we can say that the beauty chain has just started, the specific benefits are not yet seen, and beauty education is basically public welfare, with limited income.

In contrast, the company still relies heavily on cosmetics, with a revenue ratio of around 70%.

Reporter: according to industry sources, at present, your profits may be more from real estate, but you always insist on your brand, what is the reason for it?

Zheng Mingming: cosmetics are my main business and real estate is my sideline.

We have maintained two figures in the cosmetics industry.

The growth rate of the above growth rate is about purely interest. I usually study the ups and downs of real estate in my spare time. Therefore, I have a good grasp of several real estate waves before, including in Shanghai, when I entered the market in 2000, I almost changed hands in March of this year.

I think a successful brand must have a rich story to support, so that the brand is alive.

So I have repeatedly stressed that we are not selling brands, but behind the brand's story and connotation.

Zheng Mingming cosmetics group is now trying to cultivate the corporate culture and the story behind it, hoping to get a longer development.