Tianya Gets Google2 Billion Yuan Financing

In September 1st, an investment banking analyst told Sohu IT that the last round of financing before the end of the listing was completed, with an amount of up to 200 million yuan.

The Sohu IT contacted the CEO in the Tianya community.

Xing Ming said that Tianya has confirmed the last round of financing before listing, including investors, equity ratio and other frameworks, but is still in the confidentiality stage, and it is not convenient to disclose details of financing to the outside world.

Prior to this, Xing Ming told Sohu IT that Tianya intends to land in China's gem in 2009.

And this time, Xing Ming also revealed that Tianya is preparing a series of preparations before listing.

First of all, in order to meet the requirements of listing, Tianya company is carrying out a series of reorganization work to go public at the fixed time.

In addition, Xing Ming also revealed that Tianya is continuing to develop an advertising marketing system with Google, one of the investors, to enhance the profitability of Tianya.

It is reported that Tianya's advertising and marketing products will learn from Google Adsense's experience and gain profits through implantable advertising marketing.

Tianya community was founded in 1999. Because it is not the concept of "Portals" that investors are optimistic about, it was once trapped in the bottleneck of profit mode and did not get the favor of the capital market.

A year ago, Google China announced its investment in the world. The two sides launched a deep strategic cooperation, and launched "Tianya Q & a" and "Lai bar" and other products.

And in the marriage with Google China, Tianya also found a feasible direction of profit.