Do The Whole Kitchen Business.

As a part of the household, the kitchen has more and more demands on its environmental functions and so on with the improvement of living standards. Nowadays, the market of the "whole kitchen" is far superior to the traditional kitchen, which has brought about a new revolution in the kitchen sector, and a great business opportunity has emerged.

What is a whole kitchen?

The whole kitchen was imported from Europe, and the market was formed in China in 1997.

The whole kitchen refers to the kitchen as a whole, so that it has or basically has all functions of the kitchen, and integrates furniture, household appliances and gas cooker.

The organic combination of energy and water in the kitchen can not only complete the cooking work, but also be harmless to the human body and beautify the environment.

Market analysis of the kitchen appliances, the concept of the whole kitchen, the concept of the whole kitchen, the current situation of kitchen decoration, including kitchen ventilator, gas cooker, cabinet, etc., according to the size and space structure of the kitchen, combined with the principles of ergonomics, respecting the habits of individuals, and storing them in a scientific and reasonable way to form an integrated one. This is what we often call the whole kitchen equipment.

In the GB / T18884.1-18884.4-2002 standard, it is defined as the combination of operation tables, flume, cupboards, related appliances and functional hardware arranged in cooking activities in families.

Two, kitchen and electrical appliances market space 1, in recent years, with the improvement of people's living standards, people increasingly pursue the quality and comfort of life, the demand for kitchen and electrical appliances is increasing.

There are various indications that China's kitchen and toilet appliances have entered the golden age of development.

At home and abroad, new products emerge one after another, and demand increases at an annual rate of 30%.

2, China has 1 billion 200 million people, about 340 million families, and 230 million rural areas.

According to the relevant data, 10 years later, there will be 33% households to move to new homes. On average, more than 2 million 600 thousand kitchen appliances are renewed every year. For the whole kitchen, 20% city households are prepared to purchase the whole kitchen and bathroom in the next 5 years, with a value of 58 billion yuan. In addition, the capacity of the microwave oven is 6 million 300 thousand, the dishwasher is 3 million 700 thousand, and the disinfection cabinet is 4 million 200 thousand. Although the popularity rate is low, it is still very clean with the annual 30%.

The industry believes that the consumption demand for kitchen and toilet appliances keeps rising.

3, with the declining purchasing power of the white power of the urban residents, the residential electricity consumption rate of the residents is getting closer and closer to saturation. The focus of consumption will be pferred to the kitchen and electrical appliances with the passing of time.

At present, the kitchen and bathroom products necessary for urban residents are the first choice for consumers. The purchasing power of hundreds of millions of units is stored in the market every year.

Three, investment and operation guide, according to the insiders, the "whole kitchen" is launched in the form of franchising. Investors need to have some financial support and corresponding business philosophy to join.

At present, the price is unified in the whole country, and the retail price is divided according to the regional and product series. When the company unifies the external advertisement, each shop must handle the advertising matters at its own expense after the company agrees, and the franchisees are independent, independent accounting and self financing.

According to the company's standard allocation scheme, 8 sets of first class area, 6 sets of two levels, and 5 sets of three grade and below areas are allocated according to the company's standard.

The amount of investment should be determined by the size of the storefront and the different district levels. The small county level is generally between 6-10 000, medium cities in 10-15, and large cities in 20-25 yuan.

In addition, there are certain professional quality requirements for the staff of the store. Experts suggest that at least one professional designer and several salesmen should be provided in the overall kitchen sales shop.

The choice of storefront location is also very important. It is advisable to conduct independent facade operation or enter professional market, such as building materials decoration market.

In the end, the kitchen revolution is in full swing in China, and the demand for the whole kitchen market is doubled in one year.

According to the results of the 2002 - 2003 China Kitchen Market Research Report (China furniture net), the total kitchen ownership rate of some 100 million urban households in China is only 6.8%, far below that of the developed countries. Meanwhile, 29% of the urban households will buy the whole house in the next 5 years. The demand for the whole kitchen in the next 5 years is about 29 million sets, averaging 5 million 800 thousand sets per year.

After Haier, AUCMA, Sacon and other household appliance giants enter the whole kitchen, the multinational appliance giant SIEMENS also cuts into the whole kitchen area, so the market potential of the whole kitchen is amazing.