"Left-Handed Business", Small Market, Great Wealth

Not long ago, two big companies producing left-handed products in South Korea and Hongkong, named Emily, invited Xiao Hui to represent their products in China.

Xiao Hui believes that his left hand will become bigger and bigger.

Left-handed people account for about 9% of the world's total population and at least 80 million people in China.

Because most of the life utensils are designed according to their right habits, left handers living in the right-hand world are uncomfortable.

A "North drift" migrant worker spotted the market gap, so that the "left handed business" created a million sister in just two years.

In the autumn of 2001, when Xiaohui secondary school, 20, graduated from Ningxia, Guyuan went to Beijing alone to work in Zhongguancun.

After repeated setbacks, she accepted a month's profit of $800, a cleaning worker in a foreign clothing company in Xicheng District.

One day, Xiao Hui overheard the company's two white-collar women in the big left handedness of the bitter water.

One of the left-handed girls complained that the little mouse that others could easily manipulate would not listen to her hand. The right-hand click of the left mouse button was "executing" the program, and the right-click button could look at the file "properties", so that the left-handed child would be confused.

The girl said that because of the inability to operate the mouse flexibly, sometimes it was inefficient for the company to search for information and produce reports, and even less efficient than the right-handed people.

The other girl who works in the service design is also left-handed. She said that August 13th was an international left-handed day. But on the same day, she and a few left-handed friends visited the shopping mall in half of the capital, but did not get a product suitable for left-handed persons.

Xiao Hui also learned from the Internet that in the western developed countries, some sharp minded businessmen have realized that gold deposits are hidden in left-handed products.

A London left-hand goods store called ANTE has been opened for more than 20 years, and its products are divided into kitchenware, gardening tools, stationery and musical instruments, such as tightening bolts, corkscrews, rotary telephone, scissors, bottle openers and golf clubs.

In Japan, New Zealand and other countries, there are also many left-handed stores.

When I saw this, Xiao Hui saw the light: there are so many left-handed people in China, but the market for left-handed goods has not been developed yet. Is this not a good opportunity to start an enterprise?

After the end of the dustman's career, the "left-handed shop" turned out to be a left-handed business.

Soon, however, she worried again: when she worked in Beijing for nearly a year, she saved thousands of yuan, and where did she start her venture capital?

At this time, Xiao Hui thought of the fellow who worked in Zhongguancun, and later she knew her friends from Ningxia.

With the help of a few enthusiastic villagers, Xiao Hui raised 80 thousand yuan.

The "left-handed shop" has its capital, and there is another puzzle waiting for Xiao Hui: where can we enter left-handed goods?

After enquiry, Xiao Hui found several manufacturers of left-handed goods pleasantly surprised, but their products were exported to European and American countries. They did not engage in domestic sales at all. Besides, the amount of Xiaohui wanted was very small. At first they knew that Xiaohui wanted to represent their products, and several bosses in Guangdong, Yangjiang, Fujian and Xiamen were all "not interested".

However, after many visits to these manufacturers, they finally reluctantly agreed to let Xiao Hui "intercept" a small part from the left-handed products of those exports.

After receiving some special products, such as mouse, scissors, rotary telephone, golf clubs and so on, designed for the left handers, Xiao Hui rented a 20 square meter shop near a busy section near Wangfujing street.

On the day of "eleven" in 2002, Xiao Hui's "left-handed shop" was finally born.

The shop name of "left-handed shop" was immediately hit by local brands.

Every day, people who come in to shop or watch strange crowds are going to blow up small stores.

Since it is a "special commodity", the price of left-handed appliances is much higher than that of similar products. A golf club can sell 6000 yuan, and a small, chic "left handed scissors" also needs dozens or even hundreds of yuan, while the price of left handed medical scissors and beauty scissors is even higher.

But customers will not care too much about the price, because after all, it has brought great convenience to their life and work.

In the small space, when the University asked for a day, a sweaty customer came into the shop and asked anxiously, "are there any electric drill for left-handed persons?"

Xiao Hui was astonished at this. Is it not convenient for left-handed people to use a general electric drill?

The interior decoration customer complained, "it's not only inconvenient, it's dangerous."

Since then, customers have repeatedly reflected that the left-handed stores are not rich enough, such as left-handed guitars, left-handed scrapers, left-handed milk pots and so on.

Xiaohui then found some musical instruments and hardware manufacturers in the surrounding areas of Beijing, asking them to produce some similar products for left-handed people while producing right-handed products.

Unexpectedly, these manufacturers knew nothing about left-handed products.

Therefore, Xiao Hui was tolerant of temperament, explaining the situation of left-handed articles for them, and how attractive the market prospect was.

The 8 factories in the surrounding area of the capital were finally moved by her. They developed dozens of left-handed products successively.

Xiaohui's business has become more popular.

By August 2003, Xiao Hui had been digging about 200000 yuan from the little-known "left hand market", and friends who had initially joined the stock market were happy to get dividends.

At this time, considering that the store was too narrow and too small to cope with the influx of customers, Xiao Hui simply gave the original store to loyal employee management, and he rented a 80 square meter facade in Xidan commercial street and set up a branch store.

In order to make more people understand the world of left-handed children, in early 2004, Xiao Hui asked a few computer friends to build a website of "left-handed clubs" on the Internet.

Not only did they promote their left-handed goods online, they also opened the city's telephone ordering and mail order service nationwide, but also introduced all aspects of left-handed knowledge and training methods for left hand and right brain activation.

With the increasing number of "left-handed" left handed children, the customers of left-handed stores are becoming larger and larger.

After two years of struggle, Xiao Hui has captured millions of fortune.

Not long ago, two large companies producing left-handed products from South Korea and Hongkong also sent e-mails to invite Xiao Hui to represent their products in China.

Xiao Hui believes that her "left hand business" will become bigger and bigger because her goal is to open more branches outside Beijing, so that the left handers in the whole country will live comfortably.