Socks Store To Earn Three Thousand Yuan Fine Day

The socks with various styles and brightly colored colors placed on the "glass shop" glass wall with different "posture" attracted a lot of people's attention far away.

Into the Hualian Metro mall, this exclusive high-end stockings store, as if walking into the sea of socks.

Lin Yunlong, the boss, told reporters that the daily turnover of the store can reach 3000 yuan.

Mr. Lin Yunlong aimed at the middle and high-end market. Mr. Chang's long-term import and export business, and by chance, she got some imported socks models, and found that the socks were very good in fabric and comfortable to wear.

At the same time, she found that there are few socks of this type in the market. Even if some large stores sell them occasionally, the brands that are more common in Shenzhen such as Wolford, CK, ASICS and so on, cost at least thirty or forty yuan, some up to several hundred yuan per pair.

She began to feel like a high-end stockings store.

Lin Yunlong made a survey of socks Market in Shenzhen, and found that there were few exclusive high-end stockings stores in Shenzhen.

"With the rising living standards, people are paying more attention to the internal things while pursuing the external beauty.

Shenzhen has gathered a large number of people who require high quality of life. These people generally have higher purchasing power, which certainly contains business opportunities.

Lin Yunlong explained to reporters.

Lin Yunlong and her husband rented a pavement on Zhenhua Road, trying to run the high-end socks.

In the stockings store of Zhenhua Road, she did not hang the stockings on the shelves, but she took out some samples of socks, spread them out in pairs, and put them on the wall. Other characteristic socks were displayed on the table of the central shop. The whole more than 40 square meter shop resembles the T shaped stage of socks, attracting many people to come to the shop.

Lin Yunlong's socks are imported from Japan for foreign trade. The cost is relatively low, but the price is much higher than that of some low-end socks.

The sales of socks were not satisfactory when they first opened.

So she thought of developing consumer groups, so that more people would try these socks.

So, Mr. Lin Yunlong discussed with him that 20 thousand pairs of socks were sold at cost price, and each pair of socks was priced at 5 yuan to attract more customers to try these high-end socks.

This strategy did work. 20 thousand pairs of socks were sold out quickly, and more and more customers patronized the shops. The turnover continued to rise and the daily turnover reached 3000 yuan.

"The middle and high-end products generally have a target consumer group, and the target consumers of my socks are usually over 30 years old."

Lin Yunlong introduced.

She said, "some fashionable girls often visit small shops, but they usually only choose one or two pairs.

And customers over the age of 30 pay more attention to the inner product and relatively strong purchasing power. Such customers buy more than 100 yuan at a time, and a customer consumes more than 2000 yuan at a time.

In April this year, Lin Yunlong moved the store to the Hualian Metro mall, and many customers came here and followed it.

Lin Yunlong and these old acquainted friends slowly became friends, and every time they recommended good styles for them, they made appropriate discounts.

These old acquainted customers also do some advertisements for Lin Yunlong. They often introduce some relatives and friends to shop.

In the current society, materials are very rich, and "refined doctrine" has begun to flourish. Many consumers are pursuing individuality and quality. Businessmen can make money in a certain detail.

In some streets of Shenzhen, we can find hat, comb, slippers and other daily necessities.

Lin Yunlong also spent a lot of effort on socks.

Lin Yunlong's earliest sock shop is a temporary paving for friends. The monthly rent is about two thousand or three thousand yuan.

After that, business was good. Two or three salesmen were hired and opened for more than a month. The daily turnover was basically stable at 3000 yuan.

Lin Longyun's socks are almost always imported by his husband through foreign trade channels. The cost of each pair of socks is not the same, the lowest is about 5 yuan.

Reporters saw in the store that the price of these socks ranged from 5 yuan to 398 yuan, and the price of some brands such as mickmouse was around 20 yuan.

At present, Lin Yunlong moved the store to Hualian Metro mall and opened a branch store in Shekou.

She believes that the MTR mall, apart from doing retail business, is also very convenient for foreign businessmen to come to the wholesale market because of the proximity of the airport bus.

At present, Lin Yunlong has 5 franchises in Beijing, Zhuhai and other places. Every month, these franchisees have to take tens of thousands of pairs of socks from her.

Lin Yunlong, who has done a good job in making socks business, said: "we are going to find a shop to open a living hall, specializing in selling socks, towels and other small high-end life daily necessities."

For example, [Page] socks are priced at 5 yuan to 398 yuan, 2000 yuan to 3000 yuan, three yuan for manual labor and three yuan for salesmen.