Venture Capital Idea: Rental Fashion

"Luxury rental industry": Yes, this is the current "rental fashion".

In Europe and America, luxury rental industry is relatively mature.

Take the United States as an example, there are many kinds of products leasing, people can rent almost anything that you want to rent, just like Seattle Bag Borrow or Steal, which provides famous brand handbags and accessories, California, a Borrowed leasing company with unique leasing designed by supply lease, and Albright attic in Manhattan, where you can choose designer tops, backpacks and shoes.

If you want to open Lamborghini for a few days, it will be fine. If you want to pay a certain amount of mortgage and rent, you want to spend a few days on high speed. You have the final say.

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At that time, the rented costumes became the fashion symbol of celebrities, celebrities, and business leaders.

Now, anyone willing to pay is entitled to "rented happiness".

Guangzhou opened a household name rental store in December 2008.

The leasing company obtains the membership fee through the lease, while others only charge the retail price of these luxuries in general market 10%-15%.

Although the building area is less than 30 square meters, the "V2 luxury exchange shop" built in SOHO, Beijing, is full of handbags and satchel on the top brands of the world such as Louis Vuitton, Prada, Gucci, Lancel, many of which are out of print, limited edition and even not yet enter the domestic market. Every year, according to the old and new degree, the discount is based on the original price, which is about 33% off of the positive price.

V2 also provides rental services while operating second-hand goods. The general tenancy is 1-3 days short and charges 5% a day, but a full deposit is required. Customers who take part in the PARTY rented dinner party account for the majority.

In fact, "rented luxury" satisfies most people's changing attitudes towards life, because it is now a consumer society with quick attention.

It is impossible for PARTY to take part in the world of clothes. It is impossible for customers to buy a piece of clothing with no trace of elegant ARMANI.. They can rent 7 times, or more different clothes. They still think that the rental items are worthwhile. After all, everyone does not want to buy the clothes that eventually become wardrobe antiques, because the popular footsteps are always too fast, and there are always too many favorite things, and there will be better things after having something.

So simply or renting things is more agreeable.

In addition, because of the limited time, many people are in an irrational state when buying clothes. After buying them, they discover that they do not like styles or styles, or are not suitable for their own temperament.

More than 90% of people have had new clothes worn out once or even once.

And rented things can always choose the latest things to experience. If you really like it, buy it, even if you don't like it, you can also sell it back, and the loss to your wallet is relatively reduced.

The "rent luxury" is actually an extension of experiential consumption. Although it has not yet formed a great climate, it is obviously a new business mode. At the present time when the export inventory is unsalable and the economy is declining, it is more important to promote economic development.

Xu Qiyun, editor in chief: