New Hot Spot In The Market: Nail Beauty

Alan's speech is not hard to believe, she is highly educated, indeed, her experience confirmed the reporter's conjecture.

In 1996, she graduated from Jiangxi normal college and worked as a teacher in a kindergarten in Nanchang.

One year later, she moved to Guangzhou to continue her early childhood education.

This teaching is five years, the calm life of teachers did not bring Alan to the ordinary people's life path, but let her start the idea of starting a business. She wants to enter a profession that can make her a boss.

Because of the relative avant-garde life in the south, Alan will go to cosmetology with her friends on weekdays. In constant contact, she feels the future of this industry. She feels that the beauty industry must be a sunrise industry with great development.

She has a hunch that her entrepreneurial path will start with this industry.

Then she made a decision that her friends and family could not understand. She resigned from the teacher's job and became a basic student in the beauty salon.

She knows that no matter what industry does not mean that entrepreneurship can be created, we must learn from the most basic.

In 2002, she formally resigned from her job and worked as a beautician in a larger beauty shop in Guangzhou.

Because she was only an apprentice at first, she had only 400 yuan a month.

The teacher's salary is not high, but he can get 2000 yuan a month. The difference in treatment is even more puzzled by family members and relatives and friends.

However, Alan knew that her decision was not impulsive. She firmly believed that "to become a butterfly, we must first be a caterpillar".

As long as she can prove her choice with practical results, it is not necessary to explain too much to others.

Alan was very hard-working when he was under pressure. He would study hard and be very interested in things that he was interested in, so he soon felt his progress and got the affirmation of his master and his boss.

Alan worked as a teacher, supervisor and store manager step by step, and the working road was five years away.

In 2005, Alan, who already had some savings, began to consider buying a house, but the price of housing in Guangzhou was very expensive.

Many friends around her suggested that she should buy it in Zhongshan. They all said that the environment in Zhongshan was very good and the house price was relatively cheap. It was very comfortable to live in Zhongshan.

After seeing her in Zhongshan, she bought a house without hesitation and received her parents' life in Zhongshan. She still worked in Guangzhou.

In 2007, Alan felt that his caterpillar could "become a butterfly". He resolutely resigned from his work and went to Zhongshan to step on the spot.

At this time, she has been very mature, and has made a careful arrangement for the opening shop.

First of all, for the nature of the shop, she decided to adopt the form of joining beauty agencies, because the products obtained from the alliance are relatively stable and safe, and their financial strength is not strong enough to get the support from the head office.

There is still some flexibility in joining the company, allowing her to make her own decisions in the direction of business. She is going to lock the direction of the store on nail, and beauty is only a small part.

In the selection of shops and the pricing of service items, she visited the eastern, Western and southern districts, and found that there were more shops of the same type near Hengxin garden, and the surrounding residents had a certain spending power, advocating the pursuit of beauty.

So she decided to place the store on Hengxin street and take the average price of each district. Referring to the price of other shops in the street, the price of basic nursing was set at 18 yuan per time.

And the price of opening a card, she also referred to the comprehensive information of various aspects, "there will be no change in half a year, because I am also an insider in the industry, I still have a certain understanding of the price, and the price of self confidence is very reasonable."

In November 2007, a small store that was ready for several months finally opened, and Alan had recruited 6 girls.

She found that every girl has his own strengths, or is good at basic nursing, or on painting flowers, or in phototherapy or fiber therapy, and she will recommend corresponding staff according to the needs of guests.

In addition to this, she takes the initiative to spend money every month, asking Guangzhou teachers to come down to class and train their staff.

"I think every employee has potential, and we must carefully explore them to provide better services for our guests. The role of training is much less important. It is very important for the store to build up its reputation. This money can not be saved."

In this period, our traffic flow is maintained at 8 guests per day, and only 4 during the Spring Festival.

This is acceptable, because the cold weather this winter is bad for our industry.

When the weather is cold, the customers of pedicure nails are very few, and fingernails will be reduced a lot.

And we have 14 people per day before the cold weather.

As a professional, I am very clear about this market, so I will not lose confidence. "

Alan said that in the past few months, the shops had kept their balance, and she thought it was pretty good.

In the 456 month of this year, she expected to start making profits. That time just started to enter the peak season of the industry.

"I am ready to manage this store steadily and steadily in the coming year. The word of mouth has been established and the business has been flourishing.

After a stable store, next year will consider another branch in the West or south or below.

The foundation is strong and the experience is more sufficient to further develop.

It takes three hours for guests to find the pendant. "No matter what the industry is, competition is fierce and people are very smart. So you can only win a stable customer base by holding a sincere heart and always putting yourself in the position of customers."

In the shop, the higher price is phototherapy and fiber therapy, which costs hundreds of dollars at a time. But Alan sometimes sees the nails of customers because they are too busy to do it right away. They will be advised to do it once a week or half a month, so that they won't hide their nails and will not hide the truth.

After listening to their reasoning, customers will agree very much that something unpleasant has never happened to them.

Two or three months ago, a Hongkong lady living nearby was doing facial care in her shop. After that, she went home and called Alan, saying that her pendant was missing and might have fallen into their shop.

Alan immediately searched with his staff and searched every corner. "At that time, the woman was not sure that she was in our shop. We were not very sure about it, but we felt we should try our best.

It took two or three hours to find it in a very remote corner of the shop. It was a very small green pendant.

When the lady came, she said that the pendant was worth more than 2000 yuan, which scared us.

However, it is more comforting for our staff to be very enthusiastic and careful to save their customers' losses.

The woman ran at both ends of Hongkong and Zhongshan, but now she comes to do a nursing every month and she trusts us very much.

It also proves that there is nothing wrong with being sincere to customers.

The first investment for the investment calculator is: the pfer fee of 10 thousand yuan, the 10 thousand yuan, the cost of decoration: 8 thousand yuan, the equipment and equipment: 10 thousand yuan, the training of the staff: 5 thousand yuan, the advertising fee: 3 thousand yuan, the total cost is 46 thousand yuan, the monthly cost is: 6 thousand yuan per worker, the cost of living for workers is RMB 1 thousand yuan, the purchase price is RMB 2 thousand yuan, the total income is RMB 9 thousand, the monthly income is basically equal.