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    Retailer Store Space Image Design

    2009/1/13 0:00:00 10

    Sometimes he walked into a shop and saw that he was not where we wanted to go, so he turned around and left.

    Every store needs customers to buy goods they run.

    The first step in this process is to choose retail locations in a good location to attract customers.

    But for shopping, customers must be allowed to enter shops and stay in shops for long enough to choose and buy goods.

    Some of the internal effects of stores can make people who come to see them become customers.

    A shopping mall advertisement, a shopping mall, displays a shopping mall advertisement for attracting customers to buy goods or services.

    It includes signs, banners, flags and special merchandise displays.

    Some shopping ads may be very sophisticated, colorful and extremely bright, and contain information or hope and interest.

    Some of them may also include moving parts, lights, sounds or images.

    Retailers make some exhibits and shop signs, but manufacturers also offer many shopping spots, advertising and display products, which are often made by professional advertising agencies.

    The combination of shopping mall advertising is unique to stores.

    It helps to create an atmosphere that encourages potential customers to stay in the shop and may leave them too soon.

    Staff members who work in the company, especially sales and service representatives who interact with customers, can easily affect customers' impression of the store.

    The way your employees dress and interact with customers form a customer's image of the services and products you provide.

    Clothing coordinated with goods will enhance the atmosphere of shops.

    For example, employees in a sporting goods store may dress casually, while employees in the men's goods store selling suits should wear suits.

    Employee density refers to the number of employees per 1000 square meters.

    In a store where discount stores or customers do not expect much help, you will find fewer employees.

    If employees are too dense, customers will feel that their employees are interfering with shopping and may leave without buying.

    Customer inspection, touch, try, wear, taste or experience your products is an integral part of the sales process.

    This is true of both valuable and cheap commodities.

    By observing the merchandise, customers can get the impression of the quality of the product.

    If you don't kick the tire, feel the decoration inside the car, and drive around the block, you won't buy a new car.

    Similarly, grocery stores usually have a "taste day" to encourage customers to taste new products, such as pizza pie or ice cream.

    The design and use of retail space create a store atmosphere.

    This is especially important when goods are consumed in stores, such as restaurants, or in many stores, such as women's clothing stores.

    Commodity density refers to the quantity of goods displayed or mounted in every 1000 square meters.

    Shops with high density will not display high quality images.

    Generally speaking, a small high quality shop displays less goods per square meter than stores that sell low quality goods.

    The physical accessories (also called accessories) used to support and display products are also helpful to create a store atmosphere.

    These supplies should be in harmony with the image of the store.

    By using non-traditional accessories to support the store's image and making the display more attractive or memorable, retailers can create unique images for stores.

    However, if there are too many accessories, it will cause confusion among the products that are actually to be sold.

    For example, if a florist uses many tables to put bouquets, customers may think that they are also for sale.

    Voice is one of the tools that retail shops create atmosphere to attract shoppers.

    Music is, of course, the most commonly used.

    But the voice also includes wind bells or gurgling water in flower shops or gardening shops, television or stereo in electronic stores, and sports competitions in sports shops.

    The voice and volume you choose must be compatible with the retail environment.

    Slow music has proved to increase sales; fast-paced music increases shoppers' mobility rather than increasing their purchases.

    Scent can also be used to create a suitable retail atmosphere.

    The proper smell can stimulate customers to buy goods.

    Some scents, such as oranges or popcorn, can be almost tasted.

    Other flavors can cause pleasant reactions.

    The fragrance candles in the gift shop or cookies in the bakery are suitable for the goods in the shop and create the right atmosphere.

    In the end, visual factors show an overall image.

    Color and lighting can mobilize the mood of customers, so that customers will focus.

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