Huge Potential Industry: Squeezed Drinks

With the rapid development of China's economy and the continuous improvement of people's quality of life, health awareness and nutrition concept have been continuously enhanced, which has led to the advent of squeezed drinks.

Because of the taste, the texture is natural and the nutrition is rich, the on-site production has led the fashion and won the trust of the social recognition and the vast number of consumers.

At present, the squeezed beverage industry is booming at an annual rate of 30%.

China's beverage industry has great potential for development. In China's beverage industry, the soda beverage from 50s and 60s twentieth Century, the carbonated beverage represented by Jianlibao in 80s, the purified water in early 90s, the juice drinks, milk drinks at the end of 90s, and cereal drinks in recent years, after half a century of development, the Chinese beverage market is no longer what it used to be.

In the past, the history of soda and the history of a face had long been over. The coexistence of fruit drinks, tea drinks, grain drinks and other multi-element drinks has already taken shape.

The beverage industry is a vibrant new industry.

First, it represents the food structure of the dining table, and it adapts to the demand of consumers for natural health drinks.

Second, the development of the squeezed beverage industry has effectively cooperated with the state's in-depth implementation of the "three rural" policy and brought benefits to farmers.

From the perspective of functional positioning, the modern beverage has changed from simple summer thirst to nutrition and health care.

With the continuous improvement of people's living standards and the increasing awareness of health care, the purpose of people's consumption of beverages is not only to quench thirst, but also to take into consideration the functions of nutrition, health care and Cosmetology.

Like Wang Laoji's drink, it has been popular for many years due to the function of losing fire. The fruit and vegetable drinks, grain and beverages that are listed on the market are also produced to satisfy people's increasingly urgent nutritional needs and pursue health care functions.

From the perspective of consumers, modern drinks have changed from children to the elderly and the public.

In the past, drinking soda water and orange juice were mostly children. With the change of time, the consumption force of the middle and old aged children has already come back to the top. Besides, the consumption of drinking objects is changing rapidly to the public.

From the perspective of drink types, modern drinks have changed from soft drinks to pure water, tea drinks, fruits and vegetables and grain drinks.

For a long time, the beverage market in China was dominated by soda water for a long time, followed by fruit juice dominated market.

With the diversification of consumer demand and the diversity of living elements, consumers' awareness of health, environmental protection and nutrition function has been increasing. The beverage family has also been adding new members, such as vegetable drinks, fruit and fruit drinks and grain drinks.

In recent years, new products such as grains, grains and grains have been used to make grains and cereals, which can be directly consumed by modern technology, not only can fully preserve the nutritious ingredients that are beneficial to human health, but also taste better, drink more conveniently, and absorb more easily, pforming the traditional grains into drinking grains, giving people a refreshing feeling. This new type of food integrates more modern fast-paced and fashionable elements and is easier to satisfy the psychological pursuit of modern people for the nutritional quality of life. It is also an effective way to solve the imbalance of dietary nutrition among urban residents in modern fast-paced life. It contains huge market potential and business opportunities, and the prospects for development are gratifying.

From the perspective of consumption space, modern drinks have changed from hotels, hotels and conferences to social families.

In the past, consumption of beverages was mainly reflected in hotel rooms, hotel dining tables and conference reception occasions.

Today, the consumption of drinks is no longer a luxury. It begins to move towards the society, towards families and daily life. With the popularity of juice extractor and soya bean milk machine in common people's homes, the consumption space of beverage has gone deeper and wider.

At present, China's beverage industry has developed into a high growth industry. The growth of the mature beverage is stable, and new hot spots and growth points are constantly emerging.

With the prosperity of our economy and the continuous improvement of people's living standard, the scale of new drinks is growing faster.

The beverage industry in our country should actively adapt to this consumption upgrading situation, constantly introduce new products, create a broader market segment, pay attention to brand cultivation and sales channel construction, adhere to the quality and health first production and business philosophy, and give consumers a full protection of nutrition and health care in order to win the recognition and trust of consumers.

Shang Haling, Secretary General of the world Chinese cuisine Federation and director of the International Department of the Chinese Cuisine Association, is now an innovative product of the beverage industry.

We should give full recognition to its value and not underestimate its value.

With the development of economy and society, products and services provided by innovation can create new consumption demand, especially create new domestic demand.

The innovation of the raw materials of the products also brought about the innovation of processing technology. Now, the grains of jujube are fresh and flavorful after being innovated. They also have a unique and delicious taste, while retaining the special taste of a kind of grains and grains.

Squeezed drinks are rich in nutrition, reasonable and healthy.

Although this is only a small innovation, it has taken a big step in the beverage industry.

All big innovations are accumulated from childhood innovation.

We should actively develop new varieties of squeezed beverages, explore new sources of raw materials such as wild plants, agricultural and sideline products, and use more convenient, healthier, healthier and more economical methods to create more nutritious beverages that meet the tastes of the public.

We should also strive to protect all the innovative products and industries, and make them grow and become effective forces to stimulate new domestic demand.

Xu Qiyun, editor in chief: